The Social Club

The Social Club

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MARKETING

The Social Club Podcast

A podcast for freelance Social Media Marketers offering support to grow your business and helpful summaries of platform trends and best practice to help you stay on top of your professional development. Hosted by Kathryn Tyler ex-Founder of Digital Mums and host of The Social Club offering community, courses and coaching for female Social Media Marketers.

2023-02-02

Why you should be running masterclasses as lead magnets

Free masterclasses were a major driver of growth at Digital Mums where we built a 7 figure business within 3 years. They helped generate over £150K/month in revenue as a lead generator for our paid products. I have personally delivered over 300 hundred free masterclasses to over 6K people and they have an average rating 4.8/5 so I know a thing or two about them! In this episode I'll persuade you why you should have them in your arsenal and my top tips on designing and delivering them.

30 min
2023-01-19

Why you should set goals for your business

Setting goals for your business can really help give you long-term vision and short-term motivation. It can help give you direction, stop the overwhelm, help yoy stay motivated and hold you accountable. Using goals to then create an action plan helps you organise your time better, be more productive, achieve more and ultimately be happier and have a more fulfilling life. In my latest episode I'll convince you why you need to set goals and will give you tips on how to set the right ones and how to achieve them.

20 min
2022-12-09

Why you need to know about these 2023 social media trends

Social media is always evolving and 2023 will see some major changes from the rise of social search, to the shift towards communities within communities. In this podcast I'll take you through my top ten trends for 2023 and beyond, how the platforms have introduced new features and functionalities to lean into these trends and crucially what these trends mean for you practically as a professional working in the social media industry.

1h 4m
2022-12-01

Why you should increase your rates this January

When did you last increase your rates? January is a great time to do this as it's the start of the New Year but to increase in January you need to have conversations with your clients now as it's customary to give 4 weeks notice in writing of any changes to contracts. In this episode I'll talk you through how to go about increasing your rates with my top tips on how to plan, guidance on how much to increase them by and what to do if the client says no.

19 min
2022-11-24

Why you should stop calling yourself a Social Media Manager

Did you know you could earn more money simply by changing your job title? In this episode I'll convince you to change your job title to earn more money, get more recognition and reward for your efforts and help change the perception that social media is easy and anyone can do it.

16 min
2021-07-14

Why you need to build your creative skills for social

Creativity is crucial now for social media marketing, it's important to stand out from the crowd in such a saturated space and creative campaigns and content help you to do that. Listen to BBC's Head of Development Faye Stewart share her thoughts on creativity in social media as well as her top tips for being more creative.

33 min
2021-06-28

Why you should be using our new 9C framework

Social media marketing is complex and unclear for many small businesses. That's why having a clear, easy-to-follow framework can help you navigate your way to success. Find out more about our framework for success in this episode. Our 9Cs framework covers all the essential tactics for platform strategy.

20 min
2021-03-09

Why you need to update your Twitter strategy for 2021

Every year we do a round-up of the major changes in features and functionality for each of the main social media platforms and what they mean for your social media marketing going forward. In this episode, we examine the 2020 changes to Twitter, what's likely to be coming up in 2021 and what this means for your strategy.

43 min

A podcast for freelance Social Media Marketers offering support to grow your business and helpful summaries of platform trends and best practice to help you stay on top of your professional development. Hosted by Kathryn Tyler ex-Founder of Digital Mums and host of The Social Club offering community, courses and coaching for female Social Media Marketers.

Creator

The Social Club
Years Active

2019 - 2023
Episodes

20
Rating

Clean
Copyright

© The Social Club
Show Website

The Social Club