DTC Podcast DTC Newsletter and Podcast

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Today we're jamming with Kari from Pilothouse Google team, breaking down the full funnel she's built on YouTube ads for DTC Podcast alum, Anyday Cookware. You'll learn what kind of content works best at every stage of your funnel, as well as how to measure the true top of funnel effect your YouTube Ads have.



You'll hear:

Going All In On YouTube: Why Anyday now spends more on YouTube than Search.

Organic foundation, campaign and audience structure

Contiguous funnel that retargets viewers and clickers.

Examples of what messages work at top, bottom, and middle of funnel

Measuring it and post purchase survey extrapolation.



Timestamps:

00:00 - Introduction and Incrementality in YouTube Ads

02:00 - Importance of Post-Purchase Surveys

04:30 - Building Credibility with Real People and Influencers

07:00 - Utilizing Organic and Paid Content on YouTube

09:30 - Creating Effective Top of Funnel Content

12:00 - Transitioning from Top of Funnel to Middle of Funnel

14:30 - Measuring Engagement and Conversion Rates

17:00 - Linking Products and Monetization Strategies

20:00 - Tailoring Content for Different Stages of the Funnel

22:30 - Final Tips and Insights for YouTube Success



Hashtags:

#YouTubeAds #DigitalMarketing #FullFunnelStrategy #YouTubeAdvertising #Pilothouse #MarketingTips #YouTubeMarketing #PostPurchaseSurvey #InfluencerMarketing #SEO #OnlineAdvertising #MarketingStrategy



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Welcome to the DTC Podcast! In this episode, Kevin Gould from Glamnetic and Romain Lapeyre from Gorgias dive into the challenges and solutions of managing explosive growth in e-commerce. Glamnetic's remarkable leap to $50 million in just one year brought immense customer support demands. Discover how leveraging Gorgias’s AI-powered tools enabled them to transform their customer support into a seamless and proactive customer experience.



Key insights include:

How Glamnetic scaled customer support to handle rapid growth, achieving a 20% deflection rate with AI and aiming for 70% deflection.

Strategic use of personalized touches to boost customer loyalty.

Preparing for peak seasons like Black Friday with scalable AI-driven support.

Learn how AI and innovative customer support strategies can turn challenges into opportunities for growth and customer satisfaction.



Get proactive about your customer experience: https://partner.gorgias.com/DTCpodcast



Keywords: Customer Experience, AI, E-commerce, Glamnetic, Gorgias, Kevin Gould, Romain Lapeyre, Customer Support, Scaling Business, Customer Loyalty, Proactive Support, Black Friday Prep, Digital Marketing, Growth Strategy.



Timestamps:

0:00 - Introduction

2:30 - The Role of AI in Customer Support

4:50 - Glamnetic's Growth Story: From $1M to $50M

7:10 - Reactive vs. Proactive Customer Experience

9:00 - Using AI to Automate Customer Service

11:30 - The Impact of AI on Customer Satisfaction

14:10 - Building a Customer-Centric Culture

16:50 - Enhancing Customer Experience with Personalized Gifts

19:00 - The Future of Customer Experience with Persistent AI

22:00 - Preparing for Q4 and Black Friday/Cyber Monday

25:00 - The Future of Voice and AI in Customer Support

27:30 - Final Thoughts and Upcoming Events



Hashtags:

#CustomerExperience #AI #Glamnetic #Gorgias #Ecommerce #DTC #CustomerSupport #AIAutomation #EcommerceGrowth #CX #CustomerService #BlackFriday #CyberMonday #Podcast #TechInnovations #FutureOfCX



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On this week's DTC Podcast, Anna Harman, co-founder of Studs, discusses the inspiration behind starting the company and the need for an alternative to traditional piercing options. She explains the superiority of needle piercing and the challenges of opening the first studio. Anna also highlights the importance of branding and creating a unique retail experience. She shares how Studs pivoted to e-commerce during the pandemic and the role of word-of-mouth marketing in their growth. Anna discusses the concept of the Earscape and pioneering new piercing trends. She emphasizes the importance of customer retention and the future growth and expansion of Studs.



https://Studs.com



Takeaways

Studs was created to provide an alternative to traditional piercing options, offering a safe, affordable, and inclusive experience.

Needle piercing is superior to gun piercing as it is sterilizable and allows for more unique and intricate piercings.

Studs focuses on creating a unique retail experience with chic, modern studios and a strong emphasis on customer service.

During the pandemic, Studs pivoted to e-commerce and saw success by leveraging organic and direct traffic.

The concept of the Earscape, combining piercings and curated earrings, has resonated with customers and contributed to Studs' growth.



Timestamps:

00:00 - Introduction

02:00 - Launching the Studs Mobile Piercing Studio

04:30 - The Story Behind Studs: From Idea to Reality

07:00 - Creating a Unique Retail Experience

10:00 - Overcoming COVID-19 Challenges

12:30 - The Rise of the Earscape Trend

15:00 - Marketing Strategies and Brand Partnerships

17:30 - Studs' Growth and Expansion Plans

20:00 - The Role of Influencers in Brand Growth

22:30 - Future Goals and Exciting Plans for 2024



Hashtags:

#DTCpodcast #StudsPiercing #AnnaHarman #EarPiercing #Entrepreneurship #RetailInnovation #Earscape #BrandBuilding #MarketingStrategies #COVID19Challenges #BusinessGrowth #InfluencerMarketing #Ecommerce #DirectToConsumer #StartupSuccess



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In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and how to handle them. They provide tips on improving deliverability and engagement, such as removing bounced email addresses and focusing on adding value to emails. They also mention the importance of monitoring inbox placement using tools like Glock apps. Overall, the conversation provides valuable insights and strategies for optimizing email campaigns.



Topics include:

email marketing, bot click management, Klaviyo, email campaign optimization, digital marketing strategies, email engagement, bot click exclusion, spam complaint management, data integrity in email marketing, marketing technology, DTC marketing, customer engagement, email analytics, segmentation strategies, marketing automation, email deliverability, reducing spam complaints, email list health, engagement metrics, Klaviyo tools



Timestamps

00:00 - Introduction

01:00 - Double Taps and Deliverability: Avoiding resending emails to non-openers

03:10 - Bot Click Exclusion: Leveraging Klaviyo's new feature

05:20 - Spam Complaints and Deliverability: Identifying and managing hidden spam complaints

07:30 - Segmentation and Engagement: Effective segmentation strategies for email lists

09:40 - Using Glock Apps: Monitoring email deliverability and inbox placements



Hashtags

#EmailMarketing #Deliverability #DTC #DigitalMarketing #Klaviyo #SpamManagement #EmailSegmentation #GlockApps #Ecommerce #MarketingTips



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Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands.



This podcast is an overview of the biggest common success factors that brands who are still crushing in 2024 share in common.



Listen and you'll hear:



In-depth Insights on Authentic Marketing: Learn how to craft genuine and engaging content that resonates with today’s consumers, straight from the experts.

Future Trends in DTC Marketing: Discover what the future holds for direct-to-consumer brands and how to stay ahead in a rapidly evolving marketplace.

Effective Ad Spending and Platform Optimization: Gain valuable strategies on maximizing ad spend efficiency across emerging and established platforms.

Leveraging Influencers for Brand Growth: Unpack the secrets to successful influencer collaborations that truly amplify brand reach and credibility.



Topics:

Marketing Millennials, DTC Marketing, Brand Growth, Influencer Marketing, Authentic Marketing, Ad Spend Efficiency, Marketing Trends 2024, Consumer Engagement, E-commerce Strategies, Digital Advertising



Timestamps:

00:00:00 - Introduction

00:02:00 - The Importance of Authentic Content in Building Brand Trust

00:04:10 - Discussing Efficiency in Brand Strategies and Ad Spend Optimization

00:06:30 - Exploring New and Underutilized Ad Platforms for DTC Growth

00:08:50 - The Role of Influencers in DTC Marketing and How to Optimize Collaborations

00:11:00 - Future Trends in DTC Marketing and How Brands Can Adapt



Hashtags:

#MarketingMillennials #DTCMarketing #BrandGrowth #InfluencerMarketing #DigitalAdvertising



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Join Eric, Rob and Clifford from Pilothouse Amazon to discuss Amazon Prime Day and Amazon's Q2 earnings call. They provide insights and strategies for sellers to prepare for Prime Day, including optimizing listings, driving sales volume, and leveraging influencers and affiliates. They also analyze the Q2 earnings call, highlighting Amazon's focus on profitability and the impact on third-party sellers. The conversation concludes with a brief discussion on investing in Amazon stock.



Keywords: Amazon Prime Day, Q2 earnings call, sellers, optimization, sales volume, influencers, affiliates, profitability, third-party sellers, investing



Takeaways

Sellers should optimize their listings and drive sales volume in preparation for Amazon Prime Day.

Leveraging influencers, affiliates, and PR can help increase visibility and sales during Prime Day.

Define success metrics and goals before Prime Day to ensure a profitable outcome.

Amazon's Q2 earnings call highlights their focus on profitability and the impact on third-party sellers.

Amazon's logistical prowess gives them a competitive advantage in the marketplace.

Investing in Amazon stock has been a profitable venture.



Timestamps:

00:00 - Introduction to Amazon Prime Day Strategies

02:00 - Leveraging High-Intent Traffic and Setting Profit Targets

07:10 - Utilizing Micro-Influencers and Creator Connections for Brand Promotion

12:40 - Analyzing Health of Businesses on Amazon and Key Performance Metrics

16:10 - Discussion on Amazon Q1 Earnings Call and Its Implications for Sellers

21:30 - Closing Remarks and Additional Resources



Hashtags:

#AmazonPrimeDay2024 #ECommerceTips #DTCpodcast #AmazonSelling #OnlineBusiness #RetailStrategy #InfluencerMarketing



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