308 episodes

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic DigitalMarketer

    • Business
    • 4.9 • 82 Ratings

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    EP304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

    EP304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

    If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies.
    Our Partners:
    Unlock Your Business Potential with Social Media Advertising
    Get 50% off your first month with No Limit Creatives (code: PTPODCAST)
    Build Your eCommerce Website on Wix
    Start your free trial of Oribi (and get 20% off with code: digitalmarketer)
    Resources Mentioned In This Episode:
    The 3X Shopify Challenge
    Google Ads Mastery Program with Kasim
    About Smart Shopping Campaigns
    Global Trade Item Number (GTIN)
    Solutions 8
    Episode 302: iOS14 Attribution: Where’s Your Money Going?
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    EP303: Perpetual Traffic Survey Results REVEALED!

    EP303: Perpetual Traffic Survey Results REVEALED!

    With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations.
    Listen To Learn:
    How we’re using the challenges and frustrations found in the survey to figure out which product works best for our audience Different strategies for creating your own results that can help you find the best product to create The importance of your entry-point offer (and why multiple entry-points are ideal) Our Partners:
    Save $700 on your Ad World 2021 Ticket!
    Build Your eCommerce Website on Wix
    Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing
    BotBuilder’s Chatbots That Deliver Results (Without The Work) 
    Resources Mentioned In This Episode:
    Page Insights
    AnswerThePublic
    Subscribe to the weekly Scalable Memo
    Grow Your Agency Without Working Nights & Weekends
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    EP302: iOS14 Attribution: Where's Your Money Going?

    EP302: iOS14 Attribution: Where's Your Money Going?

    Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey
    Listen To Learn:
    What it means to triangulate your data Choosing your attribution model The importance of moving away from constantly checking your account (and why it will save your sanity!) Our Partners:
    Save $700 on your Ad World 2021 Ticket!
    Build Your eCommerce Website on Wix
    Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing
    BotBuilder’s Chatbots That Deliver Results (Without The Work) 
    Resources Mentioned In This Episode:
    Get the Tactical Troubleshooting Checklist For FREE ($297 Value)
    Ralph on Twitter
    Andrew Foxwell on Twitter
    Dee Deng on Twitter
    Eric Seufert on Twitter
    Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14
    Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    EP301: The #1 Key to Scaling Your Agency To 7-Figures & Beyond

    EP301: The #1 Key to Scaling Your Agency To 7-Figures & Beyond

    Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist for FREE ($297 value)—link below!
    Listen To Learn:
    What it’s like to hire as a remote agency The importance of helping your employees as say no What to expect from firing a customer and how to figure out if you can afford to let them go Our Partners:
    Save $700 on your Ad World 2021 Ticket!
    Build Your eCommerce Website on Wix
    Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing
    BotBuilder’s Chatbots That Deliver Results (Without The Work)
     
    Resources Mentioned In This Episode:
    Get the Tactical Troubleshooting Checklist for FREE ($297 value!)
    Grow Your Agency Without Working Nights and Weekends
    The Tier 11 Agency Manifesto
    Who is DigitalMarketer?
    DigitalMarketer: We Believe
    DigitalMarketer Certifications (HQ)
    BossBabe
    Erin MacPherson on LinkedIn
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    EP300: How To Launch A Product From Scratch

    EP300: How To Launch A Product From Scratch

    Things are about to get interesting. Perpetual Traffic is about to build a business AND give you a front-row seat to the experience. Watch us start a business in real-time and come along for the ride as we figure out what our product is going to be and how we’ll market it. Have a few minutes to fill out our survey? Visit tiereleven.com/survey and get the Tactical Troubleshooting Checklist ($297 value) for free!
    Listen To Learn:
    Why we want to start a business centered around Perpetual Traffic What to expect from your front-row seat to our newest endeavor How we plan to kick off our business with a listener survey (we’d love if you filled it out!) Our Partners:
    Save $700 on your Ad World 2021 Ticket!
    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
    Get 50% off of Ad Creatives with code PTPODCAST
    Resources Mentioned In This Episode:
    Get the Tactical Troubleshooting Checklist for FREE ($297 value!)
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    EP299: New Customer Acquisition: How Much Can You Afford to Pay?

    EP299: New Customer Acquisition: How Much Can You Afford to Pay?

    How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.
    Listen To Learn:
    How to figure out your Customer Acquisition Cost The importance of narrowing down your Customer Lifetime Value (and how to calculate it) How to add refunds, cost of goods sold, and more into your business costs Our Partners:
    Save $700 on your Ad World 2021 Ticket!
    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
    Get 50% off of Ad Creatives with code PTPODCAST
    Resources Mentioned In This Episode:
    Work with Tier 11
    How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula
    Listen & Win an Apple Giveaway!
    How To Calculate Your Average Customer Value (And Why It Matters)
    Customer Value Optimization: How to Build an Unstoppable Business
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Customer Reviews

4.9 out of 5
82 Ratings

82 Ratings

MacMuscle Robbie MacNeil ,

Great Podcast

Love this podcast everytime I listen my notebook is full and I'm left with yet another level of knowledge about marketing and Facebook ads.

jillcflanagan ,

Because you have to listen! You must!

I have been listening to this podcast for over 2 years. Molly turned me onto ManyChat and messenger Marketing. And although I am not big potatoes (yet), it doesn’t matter.
All levels of Digital Marketers will benefit from this show.

MattsMedia ,

Best marketing Podcast!

I want MORE podcast like this one! Damn, I searched long and hard for another podcast that offers the kind of value this podcast gives - can't find a single one like it. The content is killer, the audio editing with the music and sound effects is so legit, and Keith, Molly and Ralph are a wealth of knowledge!

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