Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

4 The Creatives
  • 5.0 (2)
  • DESIGN
  • UPDATED WEEKLY
Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business. My website: https://4thecreatives.com

  1. DEC 10

    Ep. 41: How to Beat the New Year Client Slowdown

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I’m diving into quarter one trends across 15 different industries and what they mean for your design business. If you’ve ever wondered why some months are booming with projects while others feel like a ghost town, this episode is for you.I’ll break down the unique rhythms of each industry in Q1, from e-commerce to fitness, education, real estate, and more. By understanding these patterns, you’ll b...

    27 min

  2. DEC 3

    Ep. 40: 5 Steps to Prepare Your Design Business for a Prosperous 2025!

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I’m sharing five essential steps to help you prepare your design business for a successful 2025. These are the exact steps I take every December to reflect on the past year, set meaningful goals, and ensure my business is ready to thrive in the year ahead.Key takeaways include:Revisit Your Services and Portfolio: Learn how to audit your services and portfolio to ensure they align with your goals a...

    24 min

  3. NOV 12

    Ep. 39: How to Avoid Brand Identity Design Mistakes and Impress Your Clients

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into some of the most common mistakes designers make when creating brand identities—and why avoiding these pitfalls is essential for delivering effective, professional work to clients. Brand identity is powerful when done right, but small errors can quickly undermine your design’s impact and longevity.Key takeaways include:Think Beyond Trends: Why following design trends can backfire in the...

    24 min

  4. NOV 5

    Ep. 38: To Discount or Not to Discount? Pricing Strategies for New Designers

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I tackle a question that many new designers wrestle with: Should you charge full price when you’re just starting out, or should you offer discounts (or even freebies) to get your foot in the door? It’s a tricky balance, especially when you’re eager to build your client base and establish trust.Pricing List: https://4thecreatives.com/pricing/Key takeaways include:Finding the Sweet Spot Between Valu...

    12 min

  5. OCT 29

    Ep. 37: The Essential Difference: Brand Identity vs. Brand Strategy for Designers

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore a critical distinction that can elevate your work as a designer: the difference between brand identity and brand strategy. While both are essential to building a strong brand, they serve distinct roles, and understanding each can make you a more valuable partner to your clients.Key takeaways include:Brand Identity Essentials: Learn the key elements of a brand identity and why it’s much m...

    19 min

  6. OCT 8

    Ep. 36: How to Deal with Problematic Client Red Flags

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore one of the most difficult but important aspects of running a design business—dealing with problematic clients and identifying red flags early on. As designers, we all encounter challenging clients, but with the right approach, you can protect your sanity, your creativity, and your business.Key takeaways include:The Importance of Contracts: Your contract is your safety net, protecting bot...

    26 min

  7. OCT 1

    Ep. 35: Building a Standout Portfolio that Attracts Clients

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive deep into one of the most crucial yet challenging aspects of a designer’s career—creating a portfolio. A portfolio is much more than just a collection of work; it’s a vital marketing tool that communicates your skills, expertise, and value to potential clients.Key takeaways include:Purpose of a Portfolio: It’s essential for showing potential clients what you’re capable of, much like reviews...

    26 min

  8. SEPT 24

    Ep. 34: Overcoming Challenges in Creative Entrepreneurship with Lindsay Faller

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I welcome Lindsay Faller, a seasoned business strategist with over 20 years of experience helping creative entrepreneurs build successful and profitable businesses. Lindsay shares her unique approach to balancing creativity with business strategy, emphasizing the importance of protecting your creative passion while constructing a solid operational foundation around it.We delve into common challeng...

    33 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business. My website: https://4thecreatives.com

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