42 episodes

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your ecommerce business.

Host Cara Hogan interviews top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your ecommerce marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place.

The Empowered Marketer | An ecommerce marketing podcast Zaius

    • Business

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your ecommerce business.

Host Cara Hogan interviews top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your ecommerce marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place.

    The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva

    The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva

    Eterneva is making it possible for those in mourning to memorialize their loved ones in an everlasting way -- by turning cremated ashes into diamonds.

    But while the story is certainly sensational, grief is sensitive subject matter, which means that Co-founder Adelle Archer has to stay focused on education and transparency in order to gain customer trust.

    • 27 min
    The Empowered Marketer: Strategic Streetwear With Chip Neff of Legends

    The Empowered Marketer: Strategic Streetwear With Chip Neff of Legends

    When a performance wear brand is backed by names like Steve Nash, Baker Mayfield, and Matt Barnes, you know it'll hold up, which is exactly why Legends has been a fan favorite since Chip Neff co-founded it.


    In this episode of The Empowered Marketer, we're talking to Chip about how partnering with the right people and building relationships can impact brand affinity as much as it influences product development.

    • 32 min
    The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

    The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

    Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that’s far more accessible and less pretentious.

    But convincing ecommerce consumers to spend hundreds of dollars on a painting or portrait isn’t always. Longer buying cycles and high price points for luxury goods mean that marketers like Tappan Director of Brand Marketing Megan Laber have to strategize around storytelling, brand, and customer experience.

    • 35 min
    The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

    The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

    OWYN is beloved by health enthusiasts, Instagram influencers, and fitness aficionados alike. But there’s more to this plant-based brand than meets the tongue. Amid a confusing health food and beverage market crowded with buzzwords, OWYN CMO Mark Olivieri has found that marketing a successful beverage brand comes down to knowing your customer, and using data to inform decisions.

    • 29 min
    The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo

    The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo

    Lalo is the modern baby and toddler company that’s simplifying the process for millennial parents-to-be by offering just two products -- The Daily Stroller and The Chair. And Lalo Co-founder, President, and CMO Michael Wider isn’t trying to to recreate the traditional big box retail experience when it comes to baby gear. Instead, he’s focused on pairing a great product with an unbeatable customer experience. 

    • 27 min
    The Empowered Marketer: Maurice Tebele and Martin Hoffstein of JAJA Tequila

    The Empowered Marketer: Maurice Tebele and Martin Hoffstein of JAJA Tequila

    When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar -- all of the bottles were bland, boring, and not very colorful. So they decided to do something about it. 

    The duo crafted JAJA (pronounced ha-ha), a tequila brand inspired by their trip to Jalisco, Mexico that doesn’t take itself too seriously. JAJA Tequila has only been around for a year, but the silver and gold spirits are already sold in 28 states in over 2,000 locations across the US. 

    • 23 min

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