Welcome to Enterprise Product Leadership (formerly IoT Product Leadership). Join Daniel Elizalde as he interviews Product Leaders on what it takes to launch Enterprise and Industrial products into the market. Whether you are a Product, Design, Engineering, UX, Data, or Business Leader, this show will give you insights into how top companies approach their products' lifecycle.
About your host. Daniel Elizalde is the host of the Enterprise Product Leadership podcast. He is a Product Executive with over 20 years of experience, including former VP at Ericsson, former head of Products at Stem (GE-backed startup), and PM instructor at Stanford University. Learn more at danielelizalde.com.
How to build robust user-research practices with Steve Portigal
My guest today is Steve Portigal, an experienced user researcher, author, and consultant who helps organizations build more mature user research practices.
In our conversation, Steve shares how he approaches B2B research and we discuss the complexities of doing user research in a B2B context, the challenges of getting access to users, the need to focus on understanding customers’ pain (as opposed to only focusing on usability), and how to influence your organization to conduct more research.
038: Is 5G worth it? with Rob Tiffany
5G promises to be a revolutionary technology that will impact all aspects of our lives. But how much of that is real? And how much of it is just hype? To get to the bottom of this, I wanted to bring on a seasoned technology expert to show and I couldn’t think of a better person to invite than my friend, Rob Tiffany!
037: Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore
My guest today is Geoffrey Moore; a speaker, advisor, and best-selling author of some of the most influential business books of the past decade — including the world-famous book, Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers.
036: How to avoid innovation theater with Tendayi Viki
Today I am joined by Tendayi Viki, an Associate Partner at Strategyzer. He’s also the best-selling author of the new book, Pirates In The Navy: How Innovators Lead Transformation.
In our conversation, we discuss what it takes to create a culture of innovation in established conversations and the role product leaders play in driving that process.
035: How to Change the World Without Getting Burnt-Out with Shannon Lucas
My fantastic guest today is Shannon Lucas, former Executive Vice President at Ericsson and Co-CEO at Catalyst Constellations. She is also a co-author of the #1 Amazon best-selling book, Move Fast. Break Shit. Burn Out.: The Catalyst’s Guide to Working Well.
Most of the material I see for product leaders tends to focus on “doing the job,” meaning: how you do the work of product leadership or product management.
034: How to build a successful IoT company with Eric Simone
In this episode, Eric shares his journey with ClearBlade and how his roots in enterprise software have influenced every decision he has made in building the company. We also discuss Eric’s approach to edge computing (and the value that this technology trend brings to his customers), his approach to partnerships as an enabler for growth, and ClearBlade’s roadmap for the future.