The Craft with May Globus

with May Globus
The Craft with May Globus

The Craft is a collection of intimate conversations on artistry, mastery & life with talented, passionately curious creatives and entrepreneurs. These dialogues are an intersection of their disciplines, backstories, why they do what they do, their way of living - an exploration of the humanity that connects us all.

  1. [ep 098] Terry McBride on the monetization of emotions, yoga as a moving meditation & the future of music]

    -8 H

    [ep 098] Terry McBride on the monetization of emotions, yoga as a moving meditation & the future of music]

    Terry McBride is a trailblazer and veteran in both the music and wellness industries, someone who has an uncanny prescience. He is also thoughtful, kind, and—in speaking to his team during the coordination of this conversation—very beloved. As the co-founder and CEO of Nettwork Music Group, Terry helped shape the careers of some of the most iconic artists of our time, including Sarah McLachlan, Coldplay, and the Barenaked Ladies. Under his visionary leadership, Nettwerk became a global powerhouse (with teams in Los Angeles, New York, Toronto and more), selling over 150 million albums, and revolutionizing how artists navigate the digital era. But Terry’s influence doesn’t stop at music. In 2007—after discovering yoga and experiencing it across the world—he turned his passion for mindfulness into YYOGA, a wellness company that has redefined the yoga studio experience across Canada. Terry’s commitment to innovation, whether in artistry or holistic well-being, is deeply inspiring. In this episode, we explore Terry’s incredible journey—his youth as a national level field hockey player and budding civil engineer; the monetization of emotions in music & wellbeing; YYOGA and Nettwerk safe spaces for community; hyperlocal reasons why YYOGA has expanded into franchising; how he knows if a music artist or yoga instructor has that ‘it’ factor’; the future of music; his hope for the next generations; and much more.  [TIMESTAMPS] 3:57 - Growing up 6:58 - How his mind works and how it made him different in the music industry 22:23 - Discovering yoga and founding YYOGA  29:53 - How he can tell someone has the 'it' factor and what contributes to their success 35:19 - What his other passions are looking like 36:02 - What he feels with where he is at in his life 39:56 - Truths that he lives by 55:33 - Final question [TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

    57 min
  2. [ep 097] Zeke Reed on storytelling through audio, current landscape of journalism, and balancing creativity & academics

    2024-11-20

    [ep 097] Zeke Reed on storytelling through audio, current landscape of journalism, and balancing creativity & academics

    Zeke Reed is pure energy in motion. Whether reporting compelling stories for KCRW or producing music in his Topanga Sessions sound studio, he’s constantly contemplating, creating, and doing. During his early childhood, his father worked as an NAACP defense attorney while his mother pursued her PhD in Theatre at UCLA. Seeking a closer connection to nature, the family relocated from Venice Beach to Topanga Canyon, where Zeke spent much of his childhood exploring the hillsides. Although both parents were accomplished academics and professionals, they also nurtured his deep passion for creativity and music—his father had been a violinist in the University of Virginia orchestra. In fifth grade, Zeke joined a gifted school program in The Valley, broadening his horizons beyond the tight-knit Topanga community. Following in his father’s footsteps, Zeke also attended UVA, where he pursued neuroscience. This path was inspired by a neighbor who worked in the field and led Los Angeles County’s Department of Mental Health. His college thesis on Detroit earned him a spot in the CORO Fellows Program, giving him hands-on experience in public affairs across multiple sectors. Yet, despite this academic trajectory, Zeke felt an enduring pull toward music. He formed a band with a friend, performing at college parties, and continued to develop his creative identity. Today, Zeke bridges his academic and creative pursuits with an interdisciplinary approach. By day, he’s a values-driven journalist; by night (and any other available hour), he’s a musician/producer who recently released his first EP Mushroom Disco. In this episode, we explore his mother’s time with a troupe of gypsy actors in Eastern Europe during the Cold War; his self-designed course of study in college that sparked an interest in urban politics and cities; and music as a lifelong thread—from playing the cello in the LA Junior Philharmonic to performing at the Walt Disney Concert Hall. We also delve into his growing role in the global music community, the intersection of journalism and sustainable business models, and much more. [TIMESTAMPS] 4:03 - Growing up 11:34 - If he ever felt pressure to lean into academics 12:58 - Why he chose neuroscience at the University of Virginia 17:46 - Music as a thread and starting his college band  20:10 - The music versus academic path 25:38 - His creative process  30:05 - His values as a journalist  42:06 - His philosophy of “tastes beginning to match your abilities”  48:48 - How he feels about his life   51:57 - Final question 54:49 - Where to connect with Zeke [TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

    56 min
  3. [ep 096] Priscilla Jimenez on creative flow, the evolution of music and tech & remembering your roots

    2024-09-18

    [ep 096] Priscilla Jimenez on creative flow, the evolution of music and tech & remembering your roots

    Priscilla Jimenez has a sharp intelligence and curious gaze, and to call her talented is an understatement. She’s the founder of Push More Buttons—a multidisciplinary creative studio merging music, tech, and design—as well as a music producer and DJ. An established creative & art director, Priscilla has designed work for Madonna, Eric Clapton, and My Chemical Romance, as well art directed for clients Pinkberry, TNT, TBS & more. Born to parents who immigrated to Los Angeles from Mexico, her upbringing was shaped by a vibrant East LA culture. Her mother was a seamstress and her father an upholsterer, working hard to build a life for Priscilla and her brothers. She spent childhood summers in Ensenada, Mexico, where her parents are from, a memory she recalls in detail to this day.  Priscilla spent solo time as a kid watching films and playing with photography, media & computers. Her music love began with her siblings and an uncle, who influenced her through the genres they listened to and instruments they played—when she was 14, one of her brothers got into DJ-ing and opened her up to a new world of music-making.     In her early 20s, a mentor encouraged her to apply for a @warnerrecords internship—the creative director there hired her full-time, before she left for the ArtCenter College of Design. She began posting DJ routines on her YouTube channel, racking up millions of views, and eventually created her own agency after landing scholarships from Kit Hinrichs of Pentagram and working at other agencies. In this episode, we get deep into why cooking for others is so important to her, how music & creativity wove into her life as a kid, and what’s currently emerging at the intersection of music and technology. We explore her approach to blending systematic thinking with free-flowing creativity and love letters to her family & East LA. [TIMESTAMPS] 3:40 - Growing up 17:11 - Where her love for music came from 21:37 - The origins of Push More Buttons 31:15 - Her creative process and if she feels that its the same with music production  37:23 - What she is seeing in music and technology that is piquing her interest  42:04 - How she has seen the music industry has evolved 45:32 - Love letters to her family and East LA 47:19 - Final Question 48:47 - Where to find her [TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

    50 min
  4. [ep 095] Marcy Bulkeley on music as medicine, film scoring & finding purpose in sound

    2024-09-11

    [ep 095] Marcy Bulkeley on music as medicine, film scoring & finding purpose in sound

    Marcy Bulkeley has infinite layers to her: powerful, creative, mystical, gentle, bold, and nurturing all at once. With over 25+ years in the music industry, she’s a respected music supervisor, having scored trailers and created original music for films like Dawn of the Dead, Inception, Spiderman: Into the Spider-Verse & Looper.  In 2019, she joined Universal Music Group as VP of Music Curation + Sync A&R. During the pandemic, she led an initiative to create music for meditation apps, collaborating with Kacey Musgravdes, Jhene Aiko, and Katy Perry. After recently leaving UMG, Marcy launched her creative baby: Subtle Mother, where she guides musicians, producers & songwriters from across the globe in creating music as healing across all platforms.  She grew up in West Hartford, Connecticut, where generations of her family were raised. Nature was woven into her early life, from the town’s gardens to lakes and rivers in upstate New York. Music was a constant companion—her mother had her listening to Michael Jackson and film scores, and her father would play her The Beatles and Cat Stevens. When she was 11-years-old, Marcy got the chance to go to a recording studio with her father and, after, told him she wanted to put music to picture.  At 12, she picked up her first drink and her long journey to sobriety began. Through darker times, music was always grounding. After Emerson College, Marcy did stints with record labels, publishing companies, and music producers, leading to a coveted internship with the legendary G. Marq Rosswell. She discovered kundalini yoga, meditation, and breathwork during this era and got sober by age of 29.  In this conversation, we explore how playlists are time capsules in one’s life; intentionality of film scoring & music supervision and the importance of lyrics; what she learned at UMG; birthing Subtle Mother into the world; what music as medicine means; creating with her husband Danny; and much more. [TIMESTAMPS] 7:57 - Growing up 12:25 - Why sound tracks and film scores are important for her 23:21 - Did the way she listen to music change on her journey to sobriety 27:13 - Her creative process 33:47 - Her time with Universal Music Group  57:45 - What to expect from Subtle Mother 01:00:53 - Where to find her 01:02:00 - Final question [TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

    1 h 3 min
  5. [ep 094] Dallas Sauer and Savannah Fox on expansive living, the power of authentic stories & healing in community]

    2024-08-14

    [ep 094] Dallas Sauer and Savannah Fox on expansive living, the power of authentic stories & healing in community]

    Dallas Sauer and Savannah Fox embody the term ‘beautiful souls’. Before their current endeavor Dome Home, Savannah worked in wellness marketing and Dallas is a sought-after commercial & narrative director/producer, working with Nike, Amazon Canada, Remy Martin, and Pepsi. Savannah was born in Ottawa, Canada, then moved to the Kootenays as a toddler. Her parents met in a communal house, though they eventually separated. Her father is an artist who lives a nomadic, spiritual life—she often travelled with him when young, embuing her with a sense of adventure. When Sav graduated, she visited India and met travel nurses who inspired her to apply to nursing. But she lost her passion after practicum and headed to Nicaragua, where she had a jarring near-death experience while surfing. Dallas grew up in a small town, only 25 minutes away from Savannah. His parents also split when he was young, so he shuttled between Castlegar and Nelson, BC. He was an athlete—though always felt like a storyteller and harbored an artistic side, participating in community theater and writing. An eventual move to Vancouver kickstarted his successful journey as a creative. A beautiful love story, they reconnected years after high school and now are partners in life and purpose. Their venture is Dome Home, a stunning property in Baja, Mexico, that’s a 20-minute walk from a freshwater source and lined with fruit trees planted in the 1960s. Its surreal structure, built by Sav's father, is the only domed earth bag home in existence. This year, they opened its doors for stays, collaborations, and retreats. In this episode, we talk about quality time & presence; Dallas’ passion for authentic storytelling; cultivating harmony between relationships & land; how Dome Home came to be; their vision for creating a healing space & community; and more. [TIMESTAMPS] 5:32 - Savannah growing up 14:10 - How communal living shaped Sav’s views on living 25:05 - Dallas growing up 36:23 - How they ‘re-met’ one another  43:21 - Dome Home 57:55 - Final question  01:01:06 - Where to find them [TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

    1 h 5 min
  6. [ep 093] Elisa Kosonen on eating mindfully and finding joy & adventure in our food

    2024-07-10

    [ep 093] Elisa Kosonen on eating mindfully and finding joy & adventure in our food

    Elisa Kosonen's empathetic, intuitive nature is a gift. It's why she is an incredible storyteller, having spent the last few decades in various senior level roles—editor, writer, publicist, marketing & communications—at magazines (NUVO and Flare), start-ups (Garmentory), and global brands (Aritzia and Mindful Collective). Now a registered holistic nutritionist, she recently launched her practice 14 Carrots. Her offerings include 1:1 coaching focused on reconnecting to your physiology and discovering your unique nutritional needs, reconnecting with your body/mind, and creating a lasting foundation for a full and energetic life. Raised in the suburbs surrounding Vancouver, her childhood was idyllic—her father was an educator, her mother launched a career counseling business, and the home was filled with fun. Elisa was both creative and athletic, fascinated with the body from a young age. Though excelling in English, she always wanted to be an orthopedic surgeon—so, at university, she began a major in kinesiology. But it didn't feel aligned at the time and she explored other avenues, finding her lane in journalism. After graduating, she landed an editor role at NUVO Magazine, then had life chapters in London and New York. When her late mother was diagnosed with cancer, she returned to Vancouver and settled into her career. During the pandemic, her true calling came knocking—and she went back to school to become a registered holistic nutritionist & certified health coach.  In this episode, we discuss her creativity and penchant for storytelling; what she's learned about the beautiful interconnectivity of our bodily systems; understanding the crucial role of digestion & being present with our meals; how trying different foods can help us discover what makes us feel our best; rituals and mindfulness in eating; and much more. [TIMESTAMPS] 00:00 - Introduction and Childhood in Coquitlam 06:03 - Exploring Creativity and Storytelling in the Fashion Industry 13:09 - Transitioning from Fashion to Nutrition 31:13 - Personalized Nutrition and Unique Nutritional Needs 36:22 - Tuning Into Our Bodies and Exploring Different Foods 39:24 - Honoring Cultural and Ethnic Influences on Food Preferences 41:06 - Rituals and Mindfulness in Eating 45:14 - The Power of Holistic Nutrition for Well-being 50:13 - Finding Joy and Adventure in Our Meals [TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

    1 h 4 min
  7. [ep 092] Dr. Thara Vayali on collective liberation, evolving women’s healthcare & holistic wellbeing

    2024-07-03

    [ep 092] Dr. Thara Vayali on collective liberation, evolving women’s healthcare & holistic wellbeing

    Thara Vayali is a naturopathic doctor, public speaker and educator blazing new trails when it comes to women’s wellbeing and improving a broken healthcare system. And she’s paving it not only with innovation but with intuition and compassion, too. She is profoundly connected to herself, her body, and elements of nature—foundational as cofounder & chief medical officer at Hey Freya, a brand with a mission to reimagine women’s wellness by radically shifting how women show up in the world and care for themselves. Her decades-long work focuses on the intersectionality of women’s health, society, medical research, and the environment. She grew up in a small, predominantly Irish-Catholic town in Newfoundland, Canada, as a first-generation North American in her family. It was an intense navigation of her personal identity in the world, feeling disconnected from South India where her father and mother had come from. Becoming a naturopathic doctor was a winding path, but also a calling—she was always interested in the human body and moved toward a nutrition degree. Thara worked in the community, educating kids (through play) about nutrition throughout Vancouver.  But there was a systemic approach missing for her, and so she decided to pursue a master’s degree in environmental education to draw the connection between what we eat and where it comes from. Her thesis on how embodied yoga practice can teach connection to land—much better than words and didactic learning—won the Governor General’s Gold Medal award. She eventually applied to naturopathic medical school, and her purpose solidified even further.  A number of years later, the stars and shared purpose aligned at a femtech conference, where she met Cecilia Tse and Helkin Berg, who became her cofounders in Hey Freya a few months later.  In this episode, we explore how her connection to nature and the elements impact her approach to healthcare; what collective liberation means to her; shifting the broader healthcare system by creating spaces and resources to care for women; the life force of adrenals and their importance to women’s health; how her cofounders Cecilia & Helkin have been mirrors for her; what she would say to her teenage self; and much more. [TIMESTAMPS] 00:00 Introduction and childhood in Newfoundland03:09 Navigating identity as a first-generation immigrant06:01 The influence of parents and cultural background10:07 The deep connection to nature and the elements32:15 Co-founder alignment34:19 Hay Freya's mission: Reimagining women's wellness45:40 The shift in the medical establishment50:30 Exploring the concept of life force59:39 Empowering women for societal change01:01:24 Thara's legacy: Patience and determination [TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

    1 h 11 min
  8. [ep 091] Sean Daly on world-building in film & photography and the adventure of creative challenges

    2024-06-26

    [ep 091] Sean Daly on world-building in film & photography and the adventure of creative challenges

    Everyone needs a little Sean Daly in their life. This artist, creative director, set & production designer, and go-to character architect in Hollywood has a long list of accomplishments, but his humility never lets you know it.  From set designing with legendary photographers like Annie Leibovitz, to the interior design of Lulu Restaurant at the Hammer Museum and creative direction on Phaidon books, to advising Robert Downey Jr. on Sherlock Holmes, Jamie Foxx on The Soloist, and others with getting deep into character in some of their most well-known roles, Sean has done it all.  His grandparents immigrated from Ireland and Italy to Boston, Massachusetts, to start anew, where Sean was eventually born and bred. The youngest of seven children, his household was a lively place—no two kids were alike, no cable at home, and his creativity was nurtured by his artistic mother. To her, the world was a field trip to be observed. His dad taught Sean structure and how to ask himself the right questions, a great balance to his artist soul. A summer acting program ushered young Sean to a new world: acting. After high school, he went to a small liberal arts university in New Jersey across the river from Manhattan, a place that gave him a sense of freedom. He fell into the indie film scene, leading him to the Sundance Film Festival, then a move to LA. It was being an actor on set—and an industry strike—that sparked his curiosity in set/production design, and the rest is history.           In this episode, we talk about how imaginative play as a kid led to acting; the things one has to consider when world-building on shoots; finding the balance between character detail ideas he has, with ideas that actors may have; adventure of creative challenges he’s given; and much more.                             [TIMESTAMPS] 4:01 - Growing up 22:33 - Where his love for acting originated from  25:13 - Could he tell which kids wanted to be actors/actresses for a career  30:34 - How he felt his New York chapter changed him 37:46 - How he got to LA 44:44 - What drew him to set production  54:55 - What it was like to work on set and his creative process  58:40 - The transition of building sets to building characters and how he balances his ideas and an actor’s ideas of a character 1:05:17 - What he loves about world building and what makes him great at it 1:09:50 - Final question  1:10:31 - Where to find him [TODAY'S SPONSORS]otō healing: https://www.instagram.com/otohealing/ - email otohealing at gmail.com to get 10% off your initial sound therapy session

    1 h 11 min
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The Craft is a collection of intimate conversations on artistry, mastery & life with talented, passionately curious creatives and entrepreneurs. These dialogues are an intersection of their disciplines, backstories, why they do what they do, their way of living - an exploration of the humanity that connects us all.

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