Ep 75 - Lowering Your Cost of Acquisition Using Campaign Budget Optimization, With Jake Newbould from Piglet

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In this episode, Jordan speaks with Jake Newbould from Piglet about what he's doing to lower his acquisition cost and scale campaigns massively during this time.

They talk about how PR can bring referral traffic to your website and increase your page and domain authority. They also talk about why your ad creative and offer play an important role when running Facebook ads. They also go in-depth on lookalike audience and campaign budget optimization.


Find out more about Jake from Piglet at:
https://www.pigletinbed.com/
https://www.instagram.com/pigletinbed/

Optimize your product images:
https://feedonomics.com/

How Brands Grow by Byron Sharp:
https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/1511383933

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Listen to our previous interview with Beatrice of Honeypot Co. here:
https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
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https://www.facebook.com/groups/secretstoscalingonline

In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.

Learn more here: Revenued