Ep 75 - Lowering Your Cost of Acquisition Using Campaign Budget Optimization, With Jake Newbould from Piglet Secrets To Scaling Your Ecommerce Brand

In this episode, Jordan speaks with Jake Newbould from Piglet about what he's doing to lower his acquisition cost and scale campaigns massively during this time.

They talk about how PR can bring referral traffic to your website and increase your page and domain authority. They also talk about why your ad creative and offer play an important role when running Facebook ads. They also go in-depth on lookalike audience and campaign budget optimization.


Find out more about Jake from Piglet at:
https://www.pigletinbed.com/
https://www.instagram.com/pigletinbed/

Optimize your product images:
https://feedonomics.com/

How Brands Grow by Byron Sharp:
https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/1511383933

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Listen to our previous interview with Beatrice of Honeypot Co. here:
https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit