ER 015: Keywords in URL, New Chat Feature, Build Your Fan Base & Audience

ER 015: Keywords in URL, New Chat Feature, Build Your Fan Base & Audience

Check out our Amazon SEO guide for optimizing your product listings: http://azmarketers.com/listing 

Mentioned Links

Shopify Build a Business Winners

Sand Cloud Towels – learn from these guys on how to build an audience

Show Notes

This is The Ecommerce Roundup, Podcast 15, today is September 8, 2017, I’m your host Bryan, and here’s the ecommerce news roundup for this week –

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1. Getting your keywords in your URL for your Amazon listing
2. A new chat feature for Amazon customers within the Q&A section
3. How to build an awesome fan base
4. Wall Street Segment

How to get your keywords in your Amazon listing’s URL

This isn’t new information but I just saw it recently and so I think it’s good to share. For SEO reasons, it’s a good idea to have your keywords in your URL. And as you know, Amazon is a website and so when you list products on Amazon, Amazon assigns them a URL. If you have your best keywords in your URL, then you will do better in organic search with Google and Bing, which will lead to more people finding your product on Amazon, so it’s a good idea to get your best keywords in your Amazon URL. Amazon already does great with SEO, but this just puts icing on the cake in terms of maximizing the SEO for your Amazon listing in search engines.

So how do you do this? How do you influence which keywords Amazon picks and assigns to your product’s URL?

Viral Launch came out with a PDF that I saw explaining this process. Here’s the summary. Pick your best 5 keywords. Put them in the front of your title. After your fifth word put a hyphen or colon in the title and then continue with your product’s title. Words like like, and, and the will not be used by Amazon when they make your URL. If you have fewer than five words then Amazon will take however many you have before the hyphen or colon, and then pick another word for you, so it’s best to use 5 keywords for this.

To change your URL, just update your title. Then within a few days your URL should be updated by Amazon.

This is a cool little hack. Will it change your business? No I don’t think so. This is certainly not an important task to do but it also only takes a few minutes so consider doing this. You could even test this against an old title, which is a better idea. Just make sure you save your old title first, then change it to a new title to max out the keywords in your URL, and let it run for a couple weeks. See which one works better for your business.

A new chat feature for Amazon customers within Q&A

I just came across this new feature today. So, as you know Amazon shoppers can ask questions about products at any time and these questions and answers show up on your product listing page.

It used to be that when you answered a question, that was that and then both the question and answer went on your page.

Now after answering a question this morning, I was taken to a chat page where I could chat with the person who asked the question. On the side of the site, Amazon also is trying to get you to do this chat on their mobile app, by telling you that the chat experience is better on mobile.

This blew me away because never before has Amazon allowed such close interaction with third party sellers and Amazon’s customers. Yes, you can email Amazon users but chat is a more intimate experience between a shopper and a brand. I’m sure there are many rules about what you can and can’t say to a potential customer but this is just another sign that Amazon is positioning themselves to be a global mall so to s