Everybody hates your brand Jen Clinehens, Rob Voase

In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty.

In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency, Author of "Email Marketing Rules”, and contributor to MarketingProfs, CMSWire and Contributor. Basically, he is the voice of authority on email today.

You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101.

In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand.

In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it.

We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science.

Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme.

Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of Shopping.

In short, she’s smart and experienced and definitely worth 40 minutes of your time to listen to.