A weekly podcast from two marketing veterans, Jen Clinehens and Rob Voase, who discuss everything from CRM to Customer experience to Brand to marketing careers (with occasional swearing. Sorry Mum).
Episode 17 - What makes Peloton great?
In this episode, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand.
Episode 16 - Talking agency life, consulting & start ups (with special guest Simone Blakers)
In this episode, we talk to a very special guest - CX Consultant, Agency leader and Entrepreneur Simone Blakers. We discuss the role of marketing agencies now and in the future, going it alone as a CX consultant, and the travails of launching a startup.
Episode 15 - What makes IKEA great?
In this episode, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA.
Episode 14 - Talking Marketing technology (with Special Guest Lucy Acheson)
In this podcast, we welcome a very special guest - Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future?
Episode 13 - What's the purpose of brand purpose?
In this episode, we discuss the much talked about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?
Episode 12 - Is age just a number in marketing?
In this episode, we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments.