From journalism to content creation: Kaitlin Narciso on the growth of Streets of Toronto and the evolving media landscape.

In this episode, Kaitlin Narciso discusses her journey from journalism to content creation, the evolution of Streets of Toronto, and navigating the shift from traditional to digital media. The conversation also covers creator anxiety, content organization, and the intersection of journalism and content \creation. The future of Toronto, its comparison to other cities, and the impact of changing business landscapes are explored. Lastly, Kaitlin introduces Drop Creative Agency and her series "My Niagara".

Key Points

- Kaitlin, the guest on the podcast, emphasizes the importance of having a clear outline when telling a story, as it helps in maintaining the core message amidst an abundance of content.

- Streets of Toronto, where Kaitlin works, is focusing on community engagement through events and has plans to launch their own beer in collaboration with a brewery and host a dumpling festival.

- Kaitlin discusses the blurred lines between content creation and journalism, noting that individuals on platforms like TikTok who are dedicated to sharing news and facts can be considered journalists in their own right.

Chapters

0:00 Introduction of Kaitlin Narciso and discussion on her transition from journalism to content creation

6:27 Balancing emotional and superficial content and the growth of Streets of Toronto

16:30 Transition from traditional to digital media revenue streams and Instagram monetization

24:19 Dealing with creator anxiety, organizing content, and tools for content editing

29:04 The blurred line between content creation and journalism, and the role of traditional journalism

35:09 Future plans for Toronto and its growth over the last decade

41:52 Comparing Toronto to other cities and the convenience of its facilities

45:32 Impact of disappearing businesses on routines and fast food preferences

51:20 Introduction to Drop Creative Agency and hosting "My Niagara" series