Grow Your Law Firm Ken Hardison

Welcome to episode 225 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jon Cumberworth. They discuss the vital role of a fractional COO in law firms, emphasizing the importance of clarity in vision and communication for team alignment. They delve into leveraging technology, AI, and offshore resources to optimize efficiency and profitability, highlighting the transformative impact on business growth and success.
 
Jon Cumberworth's primary focus is on assisting service-based businesses in defining and implementing frameworks and systems that enable them to achieve their revenue, profit, and leadership development objectives. With over 19 years of experience in both international and domestic business operations and leadership, he appreciates the opportunities that have led to success in various roles across multiple industries. His achievements include progressing within a global sales team to become General Manager in Dubai for an 8-figure steel supply and manufacturing business and negotiating the successful acquisition of a bootstrapped company he co-founded.


Having worked in both large corporations and bootstrapped startups, Jon has discovered the critical importance of intentional and sincere efforts in creating a positive company culture and investing in leadership development for long-term business success. He recognizes that achieving these goals demands consistent dedication and focus from the top down. Jon understands that a company's performance is largely influenced by its people. He prioritizes hiring individuals who align with the company's core values over those who merely fit the skillset and experience criteria. For Jon, it is essential to foster a culture where team members feel comfortable sharing ideas and concerns, as this openness is vital for their growth and development.
 
What you’ll learn about in this episode:
1.  Importance of Clarity in Vision:
Having a clear vision of who you serve and what products/services you offer is crucial for strategic growth. Utilizing technology, AI, and automation can streamline processes, increase profitability, and save time for adding value. 2. Role of Fractional COO:
Fractional COOs play a key role in implementing the firm's vision and building teams for growth. Businesses may struggle with finding and keeping great employees, emphasizing the need for effective hiring processes. 3. Execution is Key:
Knowledge alone is insufficient; successful outcomes require putting knowledge into action effectively. Considering offshore resources and AI can enhance efficiency and profitability without the need for significant staff expansion. 4. Strategic Growth in Stages:
Growth, profitability, and freedom often come in stages, with clarity being the foundation for progress. Empowering team members with technology to handle tasks like data analysis and call grading can increase efficiency and bottom-line growth. 5. Identifying Business Needs:
Asking critical questions about business growth goals and team challenges can help determine the need for a fractional COO. Overcoming hiring difficulties and conveying a clear vision to employees is essential for business success and talent retention.
 
Resources: 
https://www.linkedin.com/in/joncumberworth/
https://www.facebook.com/profile.php?id=100091565901209
https://twitter.com/ActingExecs
 
Additional Resources: 
 
https://www.pilmma.org/aiworkshop
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind

Welcome to episode 224 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with David Klein, Director of Business Development at ConsulTV. They discuss the benefits of Connected TV Advertising, offering a special deal for podcast listeners. David shares insights on tracking digital marketing campaigns and reflects on his experience with traditional TV advertising strategies.
 
David works with law firms and their agencies across the country helping them maximize the effectiveness of their programmatic media buying. After 15 years of managing pay-per-click advertising, SEO, targeted display ads, social media marketing, and website building, he joined ConsulTV in October 2021 to help digital advertisers move toward programmatic ad buying, especially in the OTT and online video arena. 
 
What you’ll learn about in this episode:
How to Allocate Sufficient Budget: Ensuring that enough budget is set aside for streaming ad campaigns is crucial, as underfunding can lead to poor outcomes. Just like direct mail campaigns require substantial investment for significant results, streaming ads need proper financial backing to be effective. Focus on Targeting and Frequency: The success of streaming TV ads heavily depends on how accurately audiences are targeted. Controlling how often ads are shown to the same viewer is essential to maximize impact without causing viewer fatigue. Understand Cost Differences: Although streaming ads might have higher costs per thousand impressions (CPMs) than traditional TV ads, the benefits of targeted reach and customization can justify the expense. Viewing the higher costs as an investment in more precise and impactful advertising can lead to better overall returns. Technological Advancements in TV: With more affordable smart TVs becoming common, the reach of streaming ads extends to a broader audience. Enhancements in TV technology not only improve user experience but also expand how advertisers can engage with potential clients. Strategic Advertising for Lead Generation: The primary objective of any advertising effort is to generate leads and drive business growth. Monitoring and analyzing the results of digital marketing campaigns ensures that law firms can adapt and optimize their strategies in an ever-changing media landscape.  
Resources: 
https://www.consult.tv/
https://www.facebook.com/Consult.tv
https://twitter.com/ConsultvandOLV
https://www.linkedin.com/in/davidkleinsalesleader/
 
Additional Resources: 
 
https://www.pilmma.org/aiworkshop
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind

Welcome to episode 223 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development, and Matt Smyers, Senior Digital Advertising Advisor, at Consultwebs. They discuss essential strategies for optimizing Local Service Ads (LSAs) on Google, emphasizing the importance of quick response to calls and messages, consistent positive reviews, and effective use of the LSA dashboard. The discussion also touches on the significance of bid and budget management, lead nurturing and adapting marketing strategies to Google's evolving algorithms and AI influences.
 
As  Vice President of Business Development, Tanner Jones oversees all business development opportunities for Consultwebs and our clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how we may accomplish their digital marketing goals. Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies.
 
He was originally drawn to Consultwebs because of how we have remained a leader in the niche of legal marketing. Tanner often quotes the Canadian hockey player, Wayne Gretzky, when he says, “Skate to where the puck is going, not where it has been.” For Tanner, Consultwebs strives to do just that. He says, “I’ve always been drawn to companies with an intentional focus because it often breeds stronger results, efficiencies, and scalability.” When it comes to what sets Consultwebs apart, Tanner’s first thought is the distinctiveness of our team. “We are proud to have built one of the strongest teams in the country, ranging from licensed attorney content writers, innovative social media consultants, and award-winning designers, to expert programmers, and highly experienced search marketing consultants. We know that we are only as strong as our individual team members, and we hire accordingly.”
 
Tanner is a native of Waynesville, North Carolina, where he lives with his wife, daughter, and son. Aside from spending time with his family, Tanner also enjoys camping, hiking, fishing, hunting, golfing, and playing “any other competitive sport available.” However, he admits that his goal for sports has gone from “win” to “don’t get injured.”

 
Matt Smyers is a non-practicing attorney who brings more than 10 years of experience in the legal marketing industry to his role as a Senior Digital Advertising Advisor at Consultwebs.

Matt helps law firms and clients connect through the strategic planning and execution of digital advertising campaigns, using Google Adwords, Facebook, Bing, Yahoo and other paid online advertising opportunities.

“Law firm marketing requires a very specific set of skills and a deep understanding of the legal industry,” Matt says. “It is our commitment at Consultwebs to marketing exclusively for law firms that allows us to understand our clients so well and to deliver the results that we deliver.”
 
What you’ll learn about in this episode:
 
1. Optimizing LSA Effectiveness:
Rapidly respond to calls and messages to improve user experience and enhance Google ranking. Focus on accumulating positive feedback on Google Business profiles while actively managing and responding to reviews.  
2. Strategic Use of LSA Dashboard:
Use the dashboard to detect useful patterns and keywords for more accurate targeting. Employ the notes section for adding pertinent keywords and additional details for each lead to refine targeting.  
3. Enhancing Lead Engagement:
Gain a comprehensive understanding of various lead stages, such as 'Booked' within the LSA dashboard. Maintain regular activity and interactions with leads to demonstrate engagement a

Welcome to episode 222 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken was interviewed by Lawrence LeBrocq on his podcast Victim to Victory: The Personal Injury Playbook. Ken shares his fascinating journey into personal injury law, including how he got involved in the personal injury law field. Hardison's personal experience with his mother's car accident led him to pursue a career in helping people who needed to be helped. 
 
Coming from humble beginnings, Lawrence A. LeBrocq, Esq. knew from an early age that he wanted to be an advocate for those who needed it most. This desire to help others motivated him to become the first person in his family to go to college.
 
What you’ll learn about in this episode:
 
1. Client-Centered Communication:
Keeping clients informed about the status of their cases builds trust and alleviates anxiety. Being available to answer questions and provide explanations ensures clients feel supported throughout the legal process. 2. Attention to Detail:
Collecting and analyzing all relevant facts and evidence strengthens the case. Accurate application of laws and legal procedures can significantly impact the outcome. 3. Client Referrals:
Positive client experiences and successful case resolutions encourage referrals. Developing lasting relationships with clients fosters trust and ongoing loyalty, which can lead to more referrals. 4. Compassion and Empathy:
Recognizing the emotional and physical challenges clients face can enhance the attorney-client relationship. Implementing supportive communication and legal strategies helps clients feel valued and respected. 5. Continual Learning and Growth:
Keeping abreast of new laws and legal trends is crucial for providing competent legal representation. Engaging in ongoing education and skill enhancement ensures competitiveness in the field.  
Resources: 
 
https://www.garcesgrabler.com
https://www.facebook.com/GarcesGrablerLebrocq/
https://twitter.com/ggl_njlaw
https://www.youtube.com/channel/UC1Y-uofxcHnnLPDVHzRGWgw
 
Additional Resources: 
 
https://www.pilmma.org/aiworkshop
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind

Welcome to episode 221 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tom Conlon, the founder and CEO of North Street.
 
Tom Conlon, the founder of North Street, is a seasoned professional with over two decades of expertise spanning design, web programming, copywriting, operations, and team leadership. Tom's journey began in the consumer publishing sector, where he honed his skills as a web designer, developer, and later as a writer and editor for esteemed media platforms such as Wired, Men’s Journal, AOL, and Popular Science.

A graduate in Communications with a minor in History from Fordham University, Tom is deeply involved in fostering entrepreneurship. He is a valued member of the New York City chapter of the Entrepreneurs’ Organization, where he contributed significantly as chair of the Accelerator program, supporting small businesses.

Reflecting on his career trajectory, Tom's entrepreneurial spirit was ignited after experiencing a major setback in his twenties. Following the closure of a beloved magazine he worked for, he transitioned into freelancing as a writer and web designer, ultimately evolving into a business owner with a dedicated team.

Today, as the CEO of North Street, Tom leads a dynamic team specializing in branding, strategy, and design solutions. Tom's passion for creativity, coupled with his hands-on experience and leadership, ensures that North Street delivers impactful and innovative solutions to their clients.


 
What you’ll learn about in this episode:
 
Clear Calls to Action are Fundamental: Guiding Potential Clients: A clear CTA directs potential clients towards actionable steps, facilitating their journey from interest to engagement. Lead Generation and Conversion: Crafting compelling CTAs with the help of specialized agencies can significantly boost lead generation and conversion rates for firms. Establishing Expertise Attracts Engaged Audiences: Showcasing Knowledge and Experience: Through thought leadership and educational content, firms can demonstrate their expertise, gaining trust and credibility. Building a Loyal Client Base: By positioning themselves as authorities in their field, firms attract an audience that values their expertise, leading to a more engaged and loyal client base. Differentiation is Key in a Saturated Market: Identifying Unique Value Propositions: Understanding and communicating what sets a firm apart from its competitors is crucial for market differentiation. Effective Communication Strategy: Specialized agencies can help firms articulate their unique selling points clearly to target audiences, enhancing market positioning. Partnering with Specialized Agencies Elevates Brand Identity: Access to Expertise and Insight: Agencies provide valuable expertise and insights tailored to the unique challenges of the legal and financial sectors. Strategic Marketing Approaches: A specialized approach to branding and marketing can help firms navigate the competitive landscape more effectively, setting the stage for growth and success. A Strategic Approach is Essential for Growth: Comprehensive Branding and Marketing Strategy: Integrating a well-thought-out strategy into branding and marketing efforts is vital for attracting and retaining clients. Long-term Success and Industry Leadership: Firms that adopt a strategic approach are better positioned to achieve long-term success, establish themselves as industry leaders, and differentiate themselves in a crowded market.  
 
Resources: 
https://northstreetcreative.com/
 
Social Media
https://x.com/NorthStCreative?s=20
https://www.linkedin.com/in/thomas-conlon/

 
Additional Resources: 
 
https://www.pilmma.org/aiworkshop
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind

Welcome to episode 220 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Dana Brooks, a partner at Fasig Brooks in Tallahassee, Florida. Dana shared valuable tips on cash flow management and scaling a law firm while prioritizing client service.
 
Dana Brooks, a resident of Tallahassee for over 30 years, hails from the Florida Panhandle. As the first in her family to achieve a college degree, Dana transitioned from a career as a clinical social worker and family law mediator to become a medical malpractice trial lawyer. Her fervor lies in advocating for and safeguarding the rights of women and girls, a cause she actively champions through her social media and professional platforms. In collaboration with her law partner, Dana has overseen the expansion of their personal injury law firm, growing from three to nine lawyers and employing fifty staff across three cities. This success has been achieved by placing a premium on fostering strong relationships with clients, staff, and referral sources.
 
What you’ll learn about in this episode:
 
Discover the power of consistency in your firm’s growth Gain insights into understanding and managing your firm’s average costs and expenses. Explore how the unique backgrounds and skills of your team members can become your firm's strongest asset in scaling operations.  
Resources: 

http://www.fasigbrooks.com/
http://www.functionalfeminism.com/
Facebook: FasigBrooks


Dana's Social Media: 
Facebook: dana.n.brooks1
Instagram: dana.n.brooks
Twitter: @DanaNBrooks


 
Additional Resources: 
 
https://www.pilmma.org/aiworkshop
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind