48 episodes

Produced for both aspiring and recognized digital thought leaders, the show focuses on how social media contributes to creating and sustaining business in social selling, brand storytelling, content marketing, social search, AI, social media, digital marketing, and digital PR, Barbara interviews friends in high places. Tune into smart insights that will keep you on top of today's fast-emerging trends. Grow your social business, reach, and relationships with Barbara Rozgonyi.

Growing Social Now with Barbara Rozgonyi Barbara Rozgonyi

    • Business

Produced for both aspiring and recognized digital thought leaders, the show focuses on how social media contributes to creating and sustaining business in social selling, brand storytelling, content marketing, social search, AI, social media, digital marketing, and digital PR, Barbara interviews friends in high places. Tune into smart insights that will keep you on top of today's fast-emerging trends. Grow your social business, reach, and relationships with Barbara Rozgonyi.

    Brands and Podcasting with Brandon Birkmeyer, Brands on Brands

    Brands and Podcasting with Brandon Birkmeyer, Brands on Brands

    Discover the transformative power of podcasting in a conversation with two marketing mavens: Brandon Birkmeyer from Podcast Branding Academy and Barbara Rozgonyi, host of Growing Social Now and CEO of CoryWest Media.  Join us to discover how podcasting can catapult your brand into new places.

    Brandon and Barbara dissect the nuances of crafting conversations that aren’t just interviews but collaborative creations, providing insights that stick with listeners long after they've tuned in. We pull back the curtain on the synergy between podcasting and personal branding, offering up strategies for anyone looking to leave their mark on the world through meaningful dialogue.

    Transitioning from corporate marketing to entrepreneurial success, Brandon unveils the success secrets behind his top-ranked "Brands on Brands" podcast and the strategic role that high-profile guests play in amplifying your message. Join us for an honest chat about the challenges and triumphs that come with forging a path in the burgeoning space of podcast marketing.

    Brandon Birkmeyer
    Brandon Birkmeyer on LinkedIn
    Barbara Rozgonyi
    Barbara Rozgonyi on LinkedIn




    Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
    Cheers to your success,

    Barbara Rozgonyi
    Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
    Barbara Rozgonyi on Facebook
    Barbara Rozgonyi on Instagram
    Barbara Rozgonyi on LinkedIn
    Barbara Rozgonyi on TikTok
    Barbara Rozgonyi on Twitter
    YouTube
    Growing Social Now
    wiredPRworks
    BarbaraRozgonyi.com

    • 32 min
    The Podcast Boom: Why Brands Can't Afford to Miss the Audio Revolution

    The Podcast Boom: Why Brands Can't Afford to Miss the Audio Revolution

    Podcasting is the new king of the hill, and we've got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn't just for the tech-savvy or trendsetters anymore—it's a widespread phenomenon. This episode shines a light on the incredible surge in female listeners, who are now almost as likely to hit play on a podcast as their male counterparts. And get this, the once yawning gender gap in listenership is nearly a thing of the past. We're talking about a seismic shift in media consumption that's rewriting the playbook for brands and marketers, emphasizing the absolute must that is integrating podcasts into advertising strategies and content marketing. Buckle up and get ready to navigate the bustling highway of digital media with this latest episode!

    Download the Edison Research 2024 Infinite Dial Report
    https://www.edisonresearch.com/the-infinite-dial-2024/

    About Barbara Rozgonyi and Growing Social Now
    Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence.

    Work with Leading Podcast Influencer & Producer Barbara Rozgonyi
    Barbara Rozgonyi is a visionary thought leadership voice in podcasting, social media marketing and digital growth strategies. Having produced three podcasts and hosted shows in multiple categories, she offers unmatched expertise to help brands effectively tap into the podcast boom through:
    Sponsored episodes & influencer integrationsBranded podcast production & content strategyStrategic podcast advertising planning & buyingMultimedia promotional support across social channelsWith podcasting rapidly becoming a must-play for brands, there's no better guide than Barbara to claim your brand's audio territory and drive business results.
    Reach out to explore having Barbara as your podcast influencer or producer today!
    Site: BarbaraRozgonyi.com
    Barbara Rozgonyi on LinkedIn
    https://linkedin.com/in/barbararozgonyi
    Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
    Cheers to your success,

    Barbara Rozgonyi
    Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
    Barbara Rozgonyi on Facebook
    Barbara Rozgonyi on Instagram
    Barbara Rozgonyi on LinkedIn
    Barbara Rozgonyi on TikTok
    Barbara Rozgonyi on Twitter
    YouTube
    Growing Social Now
    wiredPRworks
    BarbaraRozgonyi.com

    • 9 min
    The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report)

    The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report)

    95% of B2B buyers aren't actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we'll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership.

    Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader's Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedIn

    Welcome to Growing Social Now, the podcast where we explore the latest trends, strategies, and insights in social media, PR, and digital marketing. Hosted by Barbara Rozgonyi, a seasoned marketing expert, and thought leader, this show is your go-to resource for unlocking growth opportunities in today's dynamic digital landscape.
    Discover how thought leadership can elevate your brand's credibility, attract new prospects, retain loyal customers, and maximize profitability on every deal.

    Download 2024 B2B Marketing Thought Leadership Report from Edelman and LinkedIn. 
    Whether you're a seasoned marketer looking to refine your strategy or a business leader seeking innovative ways to stay ahead of the curve, this episode is a must-listen. Get ready to grow your social presence and unlock new opportunities with Growing Social Now!
    Don't forget to subscribe for weekly episodes packed with actionable insights and expert interviews. Join us on the journey to mastering marketing and driving real results for your business. Welcome to Growing Social Now - let's grow together!

    About Barbara Rozgonyi and Growing Social Now
    Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence.
     
    Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
    Cheers to your success,

    Barbara Rozgonyi
    Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
    Barbara Rozgonyi on Facebook
    Barbara Rozgonyi on Instagram
    Barbara Rozgonyi on LinkedIn
    Barbara Rozgonyi on TikTok
    Barbara Rozgonyi on Twitter
    YouTube
    Growing Social Now
    wiredPRworks
    BarbaraRozgonyi.com

    • 5 min
    Activating Your AWESOME with Michelle Mckown-Campbell

    Activating Your AWESOME with Michelle Mckown-Campbell

    Have you ever caught a glimpse of yourself in the mirror and thought, "There's something incredible in there just waiting to burst out"? Our latest episode is bursting with the energy of someone who's dedicated her career to spotlighting that inner brilliance. We're joined by the sparkling Michelle Mckown-Campbell, who guides us through a transformational journey of self-discovery and empowerment. As we weave through the AWESOME framework together, you'll uncover a treasure trove of skills and experiences that make you uniquely you. Prepare to construct your very own 'awesome tree' and learn to appreciate the full spectrum of your personal awesomeness, as Michelle shares tales of lives transformed through her coaching.

    Imagine embracing the entirety of who you are – and I mean every part, warts and all – to unlock the door to your full potential. It's not just about the feel-good factor; it's about cutting through the fear that dims your light and finding the courage to shine unapologetically. Through heartfelt anecdotes and practical advice, Michelle, with her irresistible English charm, helps us navigate the societal pressures that often lead us to play small. Our conversation is a loving nudge to dream bigger and a powerful lesson in owning your narrative. If you're ready to awaken, engage, and optimize the awesomeness within, this is an episode you won't want to miss!

    Barbara Rozgonyi, host of Growing Social Now
    Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
    Cheers to your success,

    Barbara Rozgonyi
    Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
    Barbara Rozgonyi on Facebook
    Barbara Rozgonyi on Instagram
    Barbara Rozgonyi on LinkedIn
    Barbara Rozgonyi on TikTok
    Barbara Rozgonyi on Twitter
    YouTube
    Growing Social Now
    wiredPRworks
    BarbaraRozgonyi.com

    • 36 min
    Rewriting the Brand Marketing Playbook for Customer Loyalty

    Rewriting the Brand Marketing Playbook for Customer Loyalty

    How do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential world of dental influencer marketing. Whether you’re a seasoned marketer or simply intrigued by the power of a well-crafted campaign, this episode promises to equip you with the knowledge to navigate the complexities of building connections in a post-pandemic marketplace. Get the long-game perspective from a brilliant CMO who leads an iconic Chicago company founded in 1908.  Of note: Working with Patrick and his team, Barbara developed LinkedIn sales training for HuFriedyGroup's global sales teams.

    As we dissect the marketing technology landscape, you'll discover parallels to the overwhelming choices in a yogurt aisle—each option promising its unique flavor of success. Patrick and I delve into the art of content chunking, drawing lessons from the impactful brevity of Howard Stern and engaging Zappos videos. We'll address the human touch in storytelling that AI has yet to replicate and strategize on aligning your mission with an ever-expanding product portfolio. Whether it's leveraging the latest social media trends or crafting captivating, concise content, this episode is your guide to cutting through the noise and resonating with your audience like never before.

     

    Connect with Patrick Bernardi on LinkedIn
    HuFriedyGroup on LinkedIn
    Connect with Barbara Rozgonyi on LinkedIn


    Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
    Cheers to your success,

    Barbara Rozgonyi
    Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
    Barbara Rozgonyi on Facebook
    Barbara Rozgonyi on Instagram
    Barbara Rozgonyi on LinkedIn
    Barbara Rozgonyi on TikTok
    Barbara Rozgonyi on Twitter
    YouTube
    Growing Social Now
    wiredPRworks
    BarbaraRozgonyi.com

    • 31 min
    Cultivating Commerce Experience Communities and Personal Brands

    Cultivating Commerce Experience Communities and Personal Brands

    Ready to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands?  In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences.
    Elena brings a unique perspective shaped by nearly a decade in marketing roles at both regional health provider Ortho Carolina and now global commerce experience platform Bloomreach. Her passion for cultivating brand devotion coupled with a knack for spotting consumer insights has fueled Elena’s own rising star. 

    Listen in to find out how you can build an authentic personal brand and foster human connections both vital skills in our digital world.

    Connect with Elena Kacan on LinkedIn
    Connect with Barbara Rozgonyi on LinkedIn
    Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
    Cheers to your success,

    Barbara Rozgonyi
    Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
    Barbara Rozgonyi on Facebook
    Barbara Rozgonyi on Instagram
    Barbara Rozgonyi on LinkedIn
    Barbara Rozgonyi on TikTok
    Barbara Rozgonyi on Twitter
    YouTube
    Growing Social Now
    wiredPRworks
    BarbaraRozgonyi.com

    • 27 min

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