Growing Social Now with Barbara Rozgonyi

Barbara Rozgonyi
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Produced for both aspiring and recognized digital thought leaders, the show focuses on how social media contributes to creating and sustaining business in social selling, brand storytelling, content marketing, social search, AI, social media, digital marketing, and digital PR, Barbara interviews friends in high places. Tune into smart insights that will keep you on top of today's fast-emerging trends. Grow your social business, reach, and relationships with Barbara Rozgonyi.

  1. Fractional CMOs and The Evolution of Marketing Leadership

    2024-11-07

    Fractional CMOs and The Evolution of Marketing Leadership

    Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world! 🎯 Episode Highlights Why "hunter vs. farmer" copywriting is the key to marketing successHow fractional CMOs are disrupting traditional marketing leadershipThe psychology behind attention-grabbing first impressionsWhy specialization beats generalization in today's market💡 You'll Discover Proven frameworks for crafting irresistible first-contact materialsStrategic advantages of fractional marketing leadershipHow to command premium rates through specialized expertiseThe exact formula for B2B SaaS and fintech marketing successPerfect for CEOs seeking innovative marketing leadership solutionsMarketing leaders exploring fractional career pathsCopywriters looking to specialize and increase their valueFounders ready to scale their marketing impact🔑 Key Takeaways Master the art of attention-grabbing copy that convertsLearn why smart companies choose fractional CMOsDiscover how to position yourself as a premium service providerUnderstand the future of marketing leadershipGuest Expert: Dean Waye brings unique insights from his successful podcast focused on fractional CMOs and his expertise in crafting compelling first-contact materials that capture attention in today's noisy digital landscape. This power-packed episode reveals the intersection of strategic marketing leadership and compelling copywriting - the combination that's helping today's fastest-growing companies win. 🎙️ Notable Quotes: "In today's market, you don't need a full-time CMO - you need full-time CMO thinking." "The first impression is everything - get it wrong, and nothing else matters." Ready to transform your marketing strategy and leadership approach? Connect with  GUEST Dean Waye: www.WinstonWrites.comHOST Barbara Rozgonyi: www.BarbaraRozgonyi.com#FractionalCMO #MarketingLeadership #Copywriting #GrowthStrategy Subscribe to Growing Social Now wherever you get your podcasts and never miss an episode packed with actionable marketing insights. Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com

    29 min
  2. What Is The Future Of Content Marketing? How To Thrive In The AI Era With Andy Crestodina

    2024-09-26

    What Is The Future Of Content Marketing? How To Thrive In The AI Era With Andy Crestodina

    How can content marketing change your future fortunes?  In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and strategies for standing out in an increasingly AI-driven landscape. Key Takeaways: 1.    Original research and strong opinions are two content formats AI cannot replicate, making them valuable for differentiation. 2.    AI should be used for research and performance improvement rather than just efficiency in content creation. 3.    Blogging remains relevant, as it helps build a digital footprint necessary for AI recommendations in the future. 4.    Personal branding through LinkedIn, newsletters, and in-person networking is crucial for thought leadership. Surprising Moments: 1.    Crestodina's stance on cream in coffee as an example of strong opinions AI can't replicate. 2.    The revelation that even AI scientists don't fully understand AI, challenging the notion of "AI experts." Tune in for the best 20 minutes you'll spend this week! Thanks for listening and subscribing to Growing Social Now with Barbara Rozgonyi, produced by CoryWest Media.  Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com

    20 min
  3. DigiMarCon SEA2024 Report: Goldmining Digital Marketing PR Strategies

    2024-06-28

    DigiMarCon SEA2024 Report: Goldmining Digital Marketing PR Strategies

    Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing." You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI.  DigiMarCon’s speaker lineup was exceptional, including Fernando Angulo, Austin Armstrong, Sunny Dublick, Christina Garnett, EMBA, Jedediah Jenk, Nisha Kashyap, Beth Magee, Lorenzo Morales, Julie Murphy, Chad Petersen, Barbara Rozgonyi, Michael Tucker, and Dennis Yu. This episode is packed with insights that will make your marketing shine like gold!! Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com

    16 min
  4. Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs

    2024-06-18

    Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs

    Is the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a flourishing stock market. Tune in to learn why 69% of these marketing leaders believe their industry is in recession. Ever wondered how cutting media spending impacts sales? Hear fascinating statistics revealing an 18% sales drop for brands that reduce media budgets, contrasted with a 54% ROI for those maintaining or boosting their spend. We also tackle the extended deal cycles hitting startups especially hard and the severe personal and professional toll on CMOs. From the challenge of securing budget approvals amidst lackluster digital transformation to the troubling trend of marketing seen as a cost center, this episode provides essential insights and strategies for smart marketers navigating these turbulent times. Don't miss this compelling discussion! Growing Social Now is produced by CoryWest Media and hosted by Barbara Rozgonyi. Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com

    10 min
  5. BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI

    2024-05-03

    BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI

    Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection.  We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn't just a recap; it's an invitation to be part of a bold new era where marketing is as much about innovation and audacity as it is about understanding and engaging with the stories we all share. At one hour, THE longest Growing Social Now News episode ever is power-packed with insights and takeaways to transport you to the future. Thanks for listening, subscribing, and sharing!  #BrandSmart2024 #barbararozgonyi #2024marketingtrends #b2bmarketing #b2cmarketing #dtcmarketing #fractionalcmo #amachicago #americanmarketingassocation #podcast #marketingpodcast #podcasthost Mentioned in this episode Leslie Marshall Chief Marketing Officer, Mesmerise Group, former AMA Chicago President, as an excellent #BrandSmart2024 Emcee; and Chris McGuire, AMA Chicago President, Director Of Client Growth and Engagement, McGuffin Creative Group, Inc., and an engaging game show host!! Thanks to AMA Chicago for hosting and these smart speakers for sharing their brilliance: Staying Grounded While Launching an Out-of-this-World Brand  Sheila Hamilton, Marketing and Menu Lead - New Business Ventures, McDonald’s Embracing A.I. and Maintaining the Human Touch Jennifer Polk, Chief Marketing and Digital Experience Officer, Feeding America Beyond the Game: Crafting Unforgettable Brand Experience Journeys Through Sports Linden White, Head of Account Management and Integrated Solutions, rEvolution Lisa Nucci, CMO, Choose Chicago Dan Moriarty, CMO, Chicago Fire FC Branding in the Narrative Economy: The Psychology of Consumer Experiences Kristian A. Alomá, Ph.D., Founder & CEO, Threadline Ask Me Anything Panel of Experts Shannon Lee, Senior VP of Creative, StudioNorth Pepper Miller, President, The Hunter-Miller Group Lindsay Gash, Creative Innovation Lead, NA Agency, Meta Andy Crestodina, Co-founder & CMO, Orbit Media Studios Innovation as Creativity Meghan Hurley, Vice-President of Global Brand Marketing, Claire's Bronco Boost: Generative AI’s Marketing Journey Goes from Zero to 60 Joe Grigsby, Panel Moderator, VML Jen Swanstrom, US Retail & Shopper Marketing Manager, Ford Motor Company Chris Scuro, VP/Director of Digital Business at Platforms, Ford at GTB David Chan, Digital Strategist, Ford at GTB  Architecting Your Future Jennifer Wesley, Managing Director Talent and Strategy Development, Google Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com

    1h 1m
  6. Brands and Podcasting with Brandon Birkmeyer, Brands on Brands

    2024-04-10

    Brands and Podcasting with Brandon Birkmeyer, Brands on Brands

    Discover the transformative power of podcasting in a conversation with two marketing mavens: Brandon Birkmeyer from Podcast Branding Academy and Barbara Rozgonyi, host of Growing Social Now and CEO of CoryWest Media.  Join us to discover how podcasting can catapult your brand into new places. Brandon and Barbara dissect the nuances of crafting conversations that aren’t just interviews but collaborative creations, providing insights that stick with listeners long after they've tuned in. We pull back the curtain on the synergy between podcasting and personal branding, offering up strategies for anyone looking to leave their mark on the world through meaningful dialogue. Transitioning from corporate marketing to entrepreneurial success, Brandon unveils the success secrets behind his top-ranked "Brands on Brands" podcast and the strategic role that high-profile guests play in amplifying your message. Join us for an honest chat about the challenges and triumphs that come with forging a path in the burgeoning space of podcast marketing. Brandon Birkmeyer Brandon Birkmeyer on LinkedIn Barbara Rozgonyi Barbara Rozgonyi on LinkedIn Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com

    33 min
  7. The Podcast Boom: Why Brands Can't Afford to Miss the Audio Revolution

    2024-04-05

    The Podcast Boom: Why Brands Can't Afford to Miss the Audio Revolution

    Podcasting is the new king of the hill, and we've got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn't just for the tech-savvy or trendsetters anymore—it's a widespread phenomenon. This episode shines a light on the incredible surge in female listeners, who are now almost as likely to hit play on a podcast as their male counterparts. And get this, the once yawning gender gap in listenership is nearly a thing of the past. We're talking about a seismic shift in media consumption that's rewriting the playbook for brands and marketers, emphasizing the absolute must that is integrating podcasts into advertising strategies and content marketing. Buckle up and get ready to navigate the bustling highway of digital media with this latest episode! Download the Edison Research 2024 Infinite Dial Report https://www.edisonresearch.com/the-infinite-dial-2024/ About Barbara Rozgonyi and Growing Social Now Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence. Work with Leading Podcast Influencer & Producer Barbara Rozgonyi Barbara Rozgonyi is a visionary thought leadership voice in podcasting, social media marketing and digital growth strategies. Having produced three podcasts and hosted shows in multiple categories, she offers unmatched expertise to help brands effectively tap into the podcast boom through: Sponsored episodes & influencer integrationsBranded podcast production & content strategyStrategic podcast advertising planning & buyingMultimedia promotional support across social channelsWith podcasting rapidly becoming a must-play for brands, there's no better guide than Barbara to claim your brand's audio territory and drive business results. Reach out to explore having Barbara as your podcast influencer or producer today! Site: BarbaraRozgonyi.com Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com

    9 min
  8. The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report)

    2024-03-28

    The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report)

    95% of B2B buyers aren't actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we'll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership. Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader's Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedIn Welcome to Growing Social Now, the podcast where we explore the latest trends, strategies, and insights in social media, PR, and digital marketing. Hosted by Barbara Rozgonyi, a seasoned marketing expert, and thought leader, this show is your go-to resource for unlocking growth opportunities in today's dynamic digital landscape. Discover how thought leadership can elevate your brand's credibility, attract new prospects, retain loyal customers, and maximize profitability on every deal. Download 2024 B2B Marketing Thought Leadership Report from Edelman and LinkedIn.  Whether you're a seasoned marketer looking to refine your strategy or a business leader seeking innovative ways to stay ahead of the curve, this episode is a must-listen. Get ready to grow your social presence and unlock new opportunities with Growing Social Now! Don't forget to subscribe for weekly episodes packed with actionable insights and expert interviews. Join us on the journey to mastering marketing and driving real results for your business. Welcome to Growing Social Now - let's grow together! About Barbara Rozgonyi and Growing Social Now Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence.   Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com

    5 min
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About

Produced for both aspiring and recognized digital thought leaders, the show focuses on how social media contributes to creating and sustaining business in social selling, brand storytelling, content marketing, social search, AI, social media, digital marketing, and digital PR, Barbara interviews friends in high places. Tune into smart insights that will keep you on top of today's fast-emerging trends. Grow your social business, reach, and relationships with Barbara Rozgonyi.

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