44 episodes

Produced for both aspiring and recognized digital thought leaders, the show focuses on how social media contributes to creating and sustaining business in social selling, brand storytelling, content marketing, social search, AI, social media, digital marketing, and digital PR, Barbara interviews friends in high places. Tune into smart insights that will keep you on top of today's fast-emerging trends. Grow your social business, reach, and relationships with Barbara Rozgonyi.

Growing Social Now with Barbara Rozgonyi Barbara Rozgonyi

    • Business

Produced for both aspiring and recognized digital thought leaders, the show focuses on how social media contributes to creating and sustaining business in social selling, brand storytelling, content marketing, social search, AI, social media, digital marketing, and digital PR, Barbara interviews friends in high places. Tune into smart insights that will keep you on top of today's fast-emerging trends. Grow your social business, reach, and relationships with Barbara Rozgonyi.

    Rewriting the Brand Marketing Playbook for Customer Loyalty

    Rewriting the Brand Marketing Playbook for Customer Loyalty

    How do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential world of dental influencer marketing. Whether you’re a seasoned marketer or simply intrigued by the power of a well-crafted campaign, this episode promises to equip you with the knowledge to navigate the complexities of building connections in a post-pandemic marketplace. Get the long-game perspective from a brilliant CMO who leads an iconic Chicago company founded in 1908.  Of note: Working with Patrick and his team, Barbara developed LinkedIn sales training for HuFriedyGroup's global sales teams.

    As we dissect the marketing technology landscape, you'll discover parallels to the overwhelming choices in a yogurt aisle—each option promising its unique flavor of success. Patrick and I delve into the art of content chunking, drawing lessons from the impactful brevity of Howard Stern and engaging Zappos videos. We'll address the human touch in storytelling that AI has yet to replicate and strategize on aligning your mission with an ever-expanding product portfolio. Whether it's leveraging the latest social media trends or crafting captivating, concise content, this episode is your guide to cutting through the noise and resonating with your audience like never before.

     

    Connect with Patrick Bernardi on LinkedIn
    HuFriedyGroup on LinkedIn
    Connect with Barbara Rozgonyi on LinkedIn


    Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
    Cheers to your success,

    Barbara Rozgonyi
    Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
    Barbara Rozgonyi on Facebook
    Barbara Rozgonyi on Instagram
    Barbara Rozgonyi on LinkedIn
    Barbara Rozgonyi on TikTok
    Barbara Rozgonyi on Twitter
    YouTube
    Growing Social Now
    wiredPRworks
    BarbaraRozgonyi.com

    • 31 min
    Cultivating Commerce Experience Communities and Personal Brands

    Cultivating Commerce Experience Communities and Personal Brands

    Ready to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands?  In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences.
    Elena brings a unique perspective shaped by nearly a decade in marketing roles at both regional health provider Ortho Carolina and now global commerce experience platform Bloomreach. Her passion for cultivating brand devotion coupled with a knack for spotting consumer insights has fueled Elena’s own rising star. 

    Listen in to find out how you can build an authentic personal brand and foster human connections both vital skills in our digital world.

    Connect with Elena Kacan on LinkedIn
    Connect with Barbara Rozgonyi on LinkedIn
    Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
    Cheers to your success,

    Barbara Rozgonyi
    Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
    Barbara Rozgonyi on Facebook
    Barbara Rozgonyi on Instagram
    Barbara Rozgonyi on LinkedIn
    Barbara Rozgonyi on TikTok
    Barbara Rozgonyi on Twitter
    YouTube
    Growing Social Now
    wiredPRworks
    BarbaraRozgonyi.com

    • 27 min
    Smart Strategies, Sharp Risks: The Marketing Pro's Quick Guide to AI + ChatGPT

    Smart Strategies, Sharp Risks: The Marketing Pro's Quick Guide to AI + ChatGPT

    What do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to know before 2024. 🚀🔮

    Episode Highlights


    🧠 AI as a Marketer's Sidekick: Boosting Creativity & Efficiency Learn how AI can be your ultimate ally in brainstorming ideas, editing content, and even generating ad copy. It's a game-changer for efficiency and innovation! 🚀💡
    🚨 Navigating Risks: Authenticity, Plagiarism, and Ethical Considerations The episode didn't shy away from the tough questions. How do we maintain authenticity? What about the risks of plagiarism? Barbara and Phoebe delved into ethical considerations and the need for responsible AI use. 🌐🤝
    🔮 The Future of AI in Marketing: Balancing Innovation and Responsibility What's in store for AI and marketing in 2024? The speakers shared their visions, emphasizing the need for a balance between innovation and responsibility. Exciting times ahead! 🚀🔗

    Phoebe Svoboda: Crafting Client Success | Senior Digital Marketing Director | Visionary Social Media Ad Strategist | Community Engagement Expert
    With over a decade of creative expertise, Phoebe excels at crafting comprehensive plans for clients. In the association industry, her efforts led to a 150%+ surge in website traffic and a 300%+ growth in social media following. Her major brand hospitality experience includes Cambria, Hilton, Hyatt, and Marriott, where her visionary approach, content skills, and community engagement expertise create impactful brand-audience connections. Always ahead in the digital marketing game, Phoebe consistently surpasses KPIs, delivering outstanding ROI.
    Barbara Rozgonyi: Transformative Digital Marketer PR Thought Leader | Fractional CMO | Inspirational Speaker | LinkedIn Growth Coach | AI Enthusiast | CEO, CoryWest Media
    With a rich client portfolio - from Fortune 150 brands to the Federal Reserve to global small businesses, Barbara is a pioneering digital PR thought leader, Fractional CMO, AI ChatGPT enthusiast, and LinkedIn growth coach. The publisher of an award-winning blog, wiredPRworks.com, Barbara hosts the podcast “Growing Social Now.” An inspiring international speaker and motivating global sales trainer, Barbara's live and hybrid programs educate, equip, and elevate. BarbaraRozgonyi.com
    Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
    Cheers to your success,

    Barbara Rozgonyi
    Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
    Barbara Rozgonyi on Facebook
    Barbara Rozgonyi on Instagram
    Barbara Rozgonyi on LinkedIn
    Barbara Rozgonyi on TikTok
    Barbara Rozgonyi on Twitter
    YouTube
    Growing Social Now
    wiredPRworks
    BarbaraRozgonyi.com

    • 29 min
    Bring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose Mortel

    Bring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose Mortel

    What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand!

    #BizRizz Takeaways for Marketers

    Develop an Engaging Corporate Brand Persona
    In the age of the “creator economy,” Bella Rose emphasizes audiences connect more with bold personalities than faceless corporations. Give your brand persona an identity that resonates like a relatable character.

    Strategically Show Off Your #BizRizz
    A dose of infectious energy makes work more motivating and enjoyable for everyone without sacrificing an ounce of productivity.  And adding #BizRizz to your company brand connects you with your customer's PR: Personality + Reputation.

    Align with Gen Z’s Greater Purpose
    Regarding attracting and retaining Gen Z talent, Bella Rose confronted stereotypes that misrepresent Gen Z as wanting to be all about fun without being productive. She explains Gen Z seeks meaningful work aligned with their values. Provide opportunities to contribute to social causes and corporate social responsibility initiatives they care about. 
    The Future Is Friendly: Embracing the Power of Personality Hires
    Bella Rose Mortel's illuminating journey not only demystifies the world of “personality hires” but also provides actionable lessons for marketers seeking to create compelling personal brands and more authentic company branding.
    Bella Rose Mortel is a Social Media Strategist at Beehiiv, developing content strategy, creation, and distribution across Twitter, Linkedin, Instagram, and TikTok.  Currently based in Austin, TX, she also writes a newsletter, Office Slayers, on being Gen Z in the office. Connect with Bella Rose Mortel on LinkedIn and TikTok
    Subscribe to Office Slayers Newsletter
    Connect with Barbara Rozgonyi on LinkedIn 
    #newsletters #personalbranding #corporatebranding #beehiiv #growingsocialnow #barbararozgonyi #marketingpodcast #fractionalCMO #employeeengagement #GenZ
    Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
    Cheers to your success,

    Barbara Rozgonyi
    Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
    Barbara Rozgonyi on Facebook
    Barbara Rozgonyi on Instagram
    Barbara Rozgonyi on LinkedIn
    Barbara Rozgonyi on TikTok
    Barbara Rozgonyi on Twitter
    YouTube
    Growing Social Now
    wiredPRworks
    BarbaraRozgonyi.com

    • 26 min
    Unpacking the Future: 10 Top 2024 Trends for Travel Marketing

    Unpacking the Future: 10 Top 2024 Trends for Travel Marketing

    In the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group's Unpack '24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the future of travel in 2024 including Generative AI, ChatGPT, and Vibe marketing.

    As a new generation of travelers – Gen Gen AI – fully embraces generative AI technology, destination marketers can leverage this trend to enhance the travel experience. With half of respondents expressing curiosity about using AI in trip planning, marketers can explore incorporating AI functionalities into their promotional strategies, offering personalized and tech-savvy travel solutions.
    As destination marketers gear up for 2024, Expedia Group's Unpack '24 report serves as an indispensable guide to navigating the evolving landscape of travel trends. From leveraging set-jetting and destination dupes to crafting campaigns around unique vibes and cultural stays, marketers have a wealth of insights to shape compelling narratives for their target audiences. By embracing these trends, destination marketers can not only stay ahead of the curve but also create memorable and resonant experiences that captivate the imaginations of travelers in the coming year.

    Need help navigating branding, marketing and PR?
    Barbara Rozgonyi is a Fractional CMO, business strategy coach, and keynote speaker.

    Barbara Rozgonyi publishes wiredPRworks (https://wiredprworks.com), a top 50 PR blog and is an international keynote speaker.

    Barbara Rozgonyi on LinkedIn


     
    Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
    Cheers to your success,

    Barbara Rozgonyi
    Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
    Barbara Rozgonyi on Facebook
    Barbara Rozgonyi on Instagram
    Barbara Rozgonyi on LinkedIn
    Barbara Rozgonyi on TikTok
    Barbara Rozgonyi on Twitter
    YouTube
    Growing Social Now
    wiredPRworks
    BarbaraRozgonyi.com

    • 11 min
    Decoding the LinkedIn Network Impact: Harvard Business School Study Findings

    Decoding the LinkedIn Network Impact: Harvard Business School Study Findings

    How does LinkedIn power relationships and impact companies?

    Join Barbara Rozgonyi on the latest episode of "Growing Social Now News" as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. companies.  Listen in and get valuable insights for individuals and businesses looking to navigate the complex landscape of professional networking, leveraging the power of social media, and optimizing LinkedIn connections for tangible business success.
    Top Takeaway: Companies whose real-world employee connections put them at the center of their professional communities performed better than peer companies whose workforces were less well-connected and, as a result, on the periphery of the same community.


    Relationships Matter More Than Ever:  A study mapping 2 billion employee relationships on LinkedIn reveals that companies at the center of professional communities consistently outperform their less-connected counterparts.Social Media as a Turbocharger for Networking: LinkedIn connections become a tangible proxy for real-world connections, providing unique opportunities for measurement and study.Size Doesn't Dictate Connectivity: Contrary to common belief, the study reveals that small companies can shine in connectivity, while large ones may lag. Professional Networks Contribute to Company Success:  Companies at the center of their networks tend to produce more patented innovations, driving both scientific and economic value.Strategic Importance of LinkedIn Consulting:  Whether optimizing LinkedIn profiles for trade shows, enhancing company visibility, or providing sales team training, LinkedIn consulting serves as a strategic bridge between research and real-world success.Connectivity Drives Innovation: The episode concludes by reinforcing the idea that connectivity directly influences a company's success, driving innovation and market impact. Barbara encourages businesses to foster impactful communications and connections to achieve organizational excellence.More on the Harvard Business School LinkedIn study.
    Barbara Rozgonyi publishes wiredPRworks, a top 50 PR blog, and is an international keynote speaker.




    Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
    Cheers to your success,

    Barbara Rozgonyi
    Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer
    Barbara Rozgonyi on Facebook
    Barbara Rozgonyi on Instagram
    Barbara Rozgonyi on LinkedIn
    Barbara Rozgonyi on TikTok
    Barbara Rozgonyi on Twitter
    YouTube
    Growing Social Now
    wiredPRworks
    BarbaraRozgonyi.com

    • 5 min

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