Gunz 'n' Holmes's Marketing For The Business Curious

Gunz 'n Holmes

0.0 (0)
MARKETING

Handy pod with: 1) "marketing bootcamp" episodes: filling you in on how marketing is done 2) "masterclass" episodes: talking to experts about what they know Give it a listen! (that there is a "call to action" in marketer speak)

2020-12-21

Ep. 10 - Christmas ads 2020 - how do they work?

The UK specializes in Hollywood-budget Christmas ads. Why? And why are they so profitable? We have a chuckle picking it apart.

21 min
2020-11-05

Ep. 9 - Money and the Internet

Who pays for all that stuff to be put up on the Internet? And is there an alternative to your eyeballs being up for sale?

32 min
2020-10-09

Ep. 8 - More Digital Marketing

Well, we were on a roll with this topic because we both got quite excited (in different ways, I'm just not as nerdy as Alex, and that's saying something!) so we made it into two Eps. Segmentation and targeting get more mentions, as do insomnia and vacuuming! You're welcome.

32 min
2020-09-23

Ep. 7 - Digital Marketing Part 1

To spam or not to spam? That is the question. Note - other cooked meats in a tin are available, but none of them are digital!

26 min
2020-08-22

Ep. 6 - Bootcamp: Memory and brands

How can we know what consumers will remember? The answer, it turns out, ties together a lot of the things we've been talking about these past few weeks.

32 min
2020-07-13

Ep. 5 - Masterclass: David Peters on positioning

We started talking to an industry expert about value propositions and positioning, and he ended up taking us on a sharp left-turn into the mind-bending metaphysics of brands not existing. Goodness!

27 min
2020-06-29

Ep. 4 - Bootcamp: Positioning

Not where you put things on a shelf, but rather where you put things in people's minds - a question that is key to selling... pretty much anything!

22 min
2020-06-23

Ep. 3 - Bootcamp: Segmentation

Can you please everyone all the time? One of the fundamental questions every business has to face is WHO should we talk to? Even, who CAN we talk to?

34 min
2020-06-12

Ep. 2 - Bootcamp: Core Benefits

One of the key ideas behind almost all marketing... It is discussed constantly, though rarely ever given a name. We do that here:

33 min
2020-05-05

Episode 1 - the introducening.

A quick intro to our handy podcast that will feature: 1) "Marketing Bootcamp" episodes to fill people in on what marketing is about and how it gets done 2) "Masterclass" episodes in which we will talk to practitioners and academics about what they know! Give it a Listen!

10 min

10 Episodes

Handy pod with: 1) "marketing bootcamp" episodes: filling you in on how marketing is done 2) "masterclass" episodes: talking to experts about what they know Give it a listen! (that there is a "call to action" in marketer speak)

Creator

Gunz 'n Holmes
Years Active

2K
Episodes

10
Rating

Clean
Show Website

Gunz 'n' Holmes's Marketing For The Business Curious

Gunz 'n' Holmes's Marketing For The Business Curious

Episodes

Ep. 10 - Christmas ads 2020 - how do they work?

Ep. 9 - Money and the Internet

Ep. 8 - More Digital Marketing

Ep. 7 - Digital Marketing Part 1

Ep. 6 - Bootcamp: Memory and brands

Ep. 5 - Masterclass: David Peters on positioning

Ep. 4 - Bootcamp: Positioning

Ep. 3 - Bootcamp: Segmentation

Ep. 2 - Bootcamp: Core Benefits

Episode 1 - the introducening.

About

Information