236 episodes

Hospitality Property School Podcast is written and produced by travel authorities that have come together with decades of hotel, resort, inn and bed & breakfast visitation experience. We have spent thousands of hotel nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as receiving feedback from 100,000s of customers.

This knowledge has given us a unique insight into the wants, needs and requirements of individual and group travellers, as well as management & employees.

In these podcasts, we are sharing this knowledge in easy-to-understand bit size episodes with aspiring and seasoned hoteliers/innkeepers.

New episodes are released every Thursday at 12 pm EST / 6 pm CET

Hospitality Property School Gerry MacPherson

    • Business
    • 5.0 • 2 Ratings

Hospitality Property School Podcast is written and produced by travel authorities that have come together with decades of hotel, resort, inn and bed & breakfast visitation experience. We have spent thousands of hotel nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as receiving feedback from 100,000s of customers.

This knowledge has given us a unique insight into the wants, needs and requirements of individual and group travellers, as well as management & employees.

In these podcasts, we are sharing this knowledge in easy-to-understand bit size episodes with aspiring and seasoned hoteliers/innkeepers.

New episodes are released every Thursday at 12 pm EST / 6 pm CET

    10 Questions to Ask When Choosing An Online Reservation System | Ep. #292

    10 Questions to Ask When Choosing An Online Reservation System | Ep. #292

    Booking a hotel, resort, inn or bed and breakfast has become a more manageable process with the introduction of the online reservation system but do you know what you need?

    In this episode, I’ll explain how to pick the best system for your property.

    Online reservation systems are designed to simplify the process of booking rooms and have made it more convenient for the traveller.

    This technology is capable of handling all aspects related to booking a property, such as finding and comparing rates, making reservations, and paying for them. The software also provides information about different properties in different areas so that travellers can find the best one that suits their needs.

    The software also allows travellers to book rooms on their smartphones or tablets, making it even more convenient for them because they don't have to go through long processes just to book a room.

    What are the benefits of having an online reservations system?

    As I had mentioned, hotel, resort, inn and bed and breakfast online reservations systems are designed to make booking a room as easy and efficient as possible.

    Some of the other benefits include:
    - The ability to book rooms from anywhere in the world,
    - The ability to compare different properties and their rates,
    - An overview of all available property’s near you,
    - And more.

    Continue watching or reading and I’ll talk about choosing the right online reservation system…

    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

    https://keystonehpd.com/10-questions-to-ask-when-choosing-an-online-reservation-system-292

    Get your copy of the “How to Improve Your Hospitality Properties Success” ebook?
    https://keystonehpd.com/how-to-improve-your-hospitality-properties-success


    Get Your INNsider Tips
    https://KeystoneHPD.com/INNsider-Tips


    Join one of your private groups
    https://keystonehpd.com/private-groups


    Say hi on social
    Facebook: https://www.facebook.com/KeystoneHPD

    Twitter: https://twitter.com/KeystoneHPD

    LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development


    Listen to The Hospitality Property School PODCAST here
    https://www.keystonehpd.com/hospitality-property-school-podcasts


    YouTube
    https://youtu.be/T6XRtTAXUF8

    A Division of Keystone Hospitality Property Development

    • 13 min
    7 Crucial Questions to Ask When Choosing a Content Management System | Ep. #291

    7 Crucial Questions to Ask When Choosing a Content Management System | Ep. #291

    How do you get found online and get more direct bookings? By using the right content management system.

    In this episode, I’ll tell you what to look for.

    What is a Content Management System (CMS)?
    A content management system (CMS) is a software package that allows the creation, organization, and editing of content for websites.

    A CMS can be as simple as a blog, or it can be a complex system with many modules. Some CMSs are open source and some are commercial.

    Being around since the early 1990s, they have proven to be a marketing plus for hospitality properties who have taken advantage and if implemented effectively, a CMS will be the pillar of your website's content marketing operations.

    All you have to do is upload your content, set a publish date, and you're all set. You'll have better search engine rankings and attract more visitors without the need for any technical expertise.

    Your CMS can have a significant impact on your hotel, resort, inn, bed and breakfast etc. and your web presence, which means it can be intimidating to determine which system is right for your property.

    To help you get started, continue listening or reading. We have completed the top questions to ask before investing in a CMS...

    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

    https://keystonehpd.com/7-crucial-questions-to-ask-when-choosing-a-content-management-system-291

    Get your copy of the “How to Improve Your Hospitality Properties Success” ebook?
    https://keystonehpd.com/how-to-improve-your-hospitality-properties-success


    Get Your INNsider Tips
    https://KeystoneHPD.com/INNsider-Tips


    Join one of your private groups
    https://keystonehpd.com/private-groups


    Say hi on social
    Facebook: https://www.facebook.com/KeystoneHPD

    Twitter: https://twitter.com/KeystoneHPD

    LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development


    Listen to The Hospitality Property School PODCAST here
    https://www.keystonehpd.com/hospitality-property-school-podcasts


    YouTube
    hhttps://youtu.be/7VnBbtyCsgE

    A Division of Keystone Hospitality Property Development

    • 10 min
    Tactics For a Successful Pricing Strategy & Why Should You Care | Ep. #290

    Tactics For a Successful Pricing Strategy & Why Should You Care | Ep. #290

    The goal of a hospitality property pricing strategy is to maximize revenue while minimizing vacancy rates.

    In this episode, I talk about why this is important.

    The Basic Principles of Room Prices

    We live in a world where travellers have to make decisions, and the decision of what hospitality property to stay at is no exception. With so many choices available, it can be difficult to stand out from the crowd and provide potential guests with the best value for their money.

    There are many factors that go into pricing a hospitality property room.
    The location, amenities and quality of service are all important factors.

    However, one of the most important aspects is demand. Properties can charge more for rooms if they know they can sell them out quickly or if there is high demand during certain times of the year.


    What is a hospitality property pricing strategy?

    A pricing strategy is a set of rules that help properties decide how much to charge for rooms. It is a crucial part of the marketing strategy and can be used to attract customers or discourage them.
    There are two main pricing strategies:


    Cost-based pricing
    Cost-based pricing strategies are the easiest to implement. Hoteliers/ innkeepers simply calculate the sum of all expenses involved in running their property, divide that cost by the number of rooms or units, and then markup each unit or room based on the profit they hope to make.

    Demand-based pricing
    Demand-based pricing, sometimes called customer-based pricing, is where the hotelier/innkeeper adjusts a room or unit price (often in real-time) according to customer demand and the perceived value.

    Other factors that affect the pricing of a room include:
    - The location and type of the property (luxury, budget, etc.)
    - The time of year and day of the week
    - The quality and reputation of the property

    Continue watching or reading and I’ll share what else you need to consider when developing your pricing strategy...

    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

    https://keystonehpd.com/tactics-for-a-successful-pricing-strategy-why-should-you-care-290

    Get your copy of the “How to Improve Your Hospitality Properties Success” ebook?
    https://keystonehpd.com/how-to-improve-your-hospitality-properties-success


    Get Your INNsider Tips
    https://KeystoneHPD.com/INNsider-Tips


    Join one of your private groups
    https://keystonehpd.com/private-groups


    Say hi on social
    Facebook: https://www.facebook.com/KeystoneHPD

    Twitter: https://twitter.com/KeystoneHPD

    LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development


    Listen to The Hospitality Property School PODCAST here
    https://www.keystonehpd.com/hospitality-property-school-podcasts


    YouTube
    https://youtu.be/aeRztygMC8A

    A Division of Keystone Hospitality Property Development

    • 8 min
    Shawn Tarter - Founder of the RealTime Reservation | Ep. #289

    Shawn Tarter - Founder of the RealTime Reservation | Ep. #289

    Our interview this month is going to be with RealTime Reservation founder, Shawn Tarter.

    RealTime Reservation is a centralized inventory management system that automatically promotes and sells experiences, activities, amenities, etc. from pre-arrival to check-out all in real-time in hospitality properties of all sizes.

    Continue watching to find out more about RealTime Reservation…

    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

    https://keystonehpd.com/shawn-tarter-founder-of-the-realtime-reservation-289

    Get your copy of the “How to Improve Your Hospitality Properties Success” ebook?
    https://keystonehpd.com/how-to-improve-your-hospitality-properties-success


    Get Your INNsider Tips
    https://KeystoneHPD.com/INNsider-Tips


    Join one of your private groups
    https://keystonehpd.com/private-groups


    Say hi on social
    Facebook: https://www.facebook.com/KeystoneHPD

    Twitter: https://twitter.com/KeystoneHPD

    LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development


    Listen to The Hospitality Property School PODCAST here
    https://www.keystonehpd.com/hospitality-property-school-podcasts


    YouTube
    https://youtu.be/s3z-45efAEc


    A Division of Keystone Hospitality Property Development

    • 21 min
    How to Make Your Property Eco-Friendly | Ep. #288

    How to Make Your Property Eco-Friendly | Ep. #288

    Hospitality properties of the future have to be green.

    Establishments across the world that have seen the light are reaping the benefits so I’ll show you how to make your property eco-friendly.

    According to recent reports, 70% of global travellers say they would be more likely to book accommodation knowing it was eco-friendly, whether they were looking for a sustainable stay or not.

    Investing in renewable & eco-friendly resources for hospitality properties used to be a luxury, but now is necessary. Today, it can help you improve your property's overall profit and patronage.

    Renewable power, including wind and hydroelectric power, is set to rise by 40 percent over the next five years.

    While less than 2% of the world’s electricity is currently generated through solar technology, a recent report estimated that this figure could increase to as much as 13% by the year 2030.

    It’s clear that renewable energy is here to stay as more companies embrace it and in this group, the travel industry stands out.

    Without a program in place, hospitality properties can be very wasteful and consume a huge amount of resources but don’t panic, many greening initiatives are not expensive to implement and can provide substantial benefits to your business!

    There are three key areas of the environmental impact that properties should consider; energy, water, and waste.

    Energy - Excessive energy use is extremely costly but with minor adjustments, it can lead to massive cost savings.

    Waste - One study estimate identified that an average hotel produces in excess of one kilogram of waste per guest per day. The good news is that approximately 30 percent of waste in hotels can be diverted through reuse and recycling.

    Water - Tourists and residents alike require a clean and dependable supply of water for survival including drinking, cooking & cleaning. Water is also integral to the amenities usually expected by tourists, such as swimming pools, landscaped gardens, and golf courses. Water also supports industries such as agriculture that support the tourism industry.

    Several studies have indicated that economic benefits can be gained in hospitality properties through implementing environmental and social initiatives; many with little or no capital. In addition to cost benefits, there are also benefits to choosing an environmentally sustainable strategy.

    These include:
    • Gaining competitive advantage by being a leader in the industry

    • Customer loyalty

    • Employee retention

    • Awards and recognition

    • Regulatory compliance

    • Risk management

    • Increased brand value

    But the major benefit is because it’s the right thing to do!

    Continue reading and I’ll share with you examples of renewable power being used by the travel industry, right after a word from our sponsor…

    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

    https://keystonehpd.com/how-to-make-your-property-eco-friendly-288

    Get your copy of the “How to Improve Your Hospitality Properties Success” ebook?
    https://keystonehpd.com/how-to-improve-your-hospitality-properties-success


    Get Your INNsider Tips
    https://KeystoneHPD.com/INNsider-Tips


    Join one of your private groups
    https://keystonehpd.com/private-groups


    Say hi on social
    Facebook: a href="https://www.facebook.com/KeystoneHPD"...

    • 14 min
    7 Ways to Improve Operations | Ep. #287

    7 Ways to Improve Operations | Ep. #287

    If you have not done so yet, it is imperative that you are finding ways to improve your hospitality property’s operational performance.

    Here are 7 ways to improve operations.

    There is always room for improvement in various aspects of a business, whether it is making the right decisions, optimizing work processes, providing higher quality service, or aligning departments and objectives.

    The key to providing exceptional customer service, and creating a successful hospitality property business, start with operations at the base. Especially now, as we are hopefully heading to post COVID-19, losing focus or neglecting operations is likely to cause major performance issues.

    How does this work, in times when travel is not fully recovered, and staffing levels are not back at what they used to be? Regrettably, this is not the time to sit back and wait for better times - now is the time to take action and make your property stand out.

    1. Prioritization

    It is easy to get overwhelmed by the number of tasks and opportunities that are always at hand. For this reason, you need to set priorities.

    Without establishing the right set of priorities you run the risk of overlooking more important responsibilities that can directly compromise the service quality of your property’s operations.

    When looking at your to-do list, the first thing you should do is decide:

    “What brings the most value to my guests?”

    Then you can start establishing which processes and initiatives constitute building a great guest experience. This can be done on a case-per-case basis that is adaptable to your accommodate.

    Continue watching or reading and I’ll share 6 more ways to improve operations…

    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

    https://keystonehpd.com/how-to-use-digital-technology-and-stand-out-286

    Get your copy of the “How to Improve Your Hospitality Properties Success” ebook?
    https://keystonehpd.com/how-to-improve-your-hospitality-properties-success


    Get Your INNsider Tips
    https://KeystoneHPD.com/INNsider-Tips


    Join one of your private groups
    https://keystonehpd.com/private-groups


    Say hi on social
    Facebook: https://www.facebook.com/KeystoneHPD

    Twitter: https://twitter.com/KeystoneHPD

    LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development


    Listen to The Hospitality Property School PODCAST here
    https://www.keystonehpd.com/hospitality-property-school-podcasts


    YouTube
    https://youtu.be/sPQCR4t52Bk


    A Division of Keystone Hospitality Property Development

    • 10 min

Customer Reviews

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The Travelling Kilt ,

A lot of great information

This information is relevant as a b&b owner

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