176 episodes

Hospitality Property School Podcast is written and produced by travel authorities that have come together with decades of hotel, resort, inn and bed & breakfast visitation experience. We have spent 1000’s of hotel nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000’s of customers.

This knowledge has given us a unique insight into the wants, needs and requirements of individual and group travellers, as well as management & employees.

In these podcasts, we are sharing this knowledge in easy to understand bit size episodes to aspiring and seasoned hoteliers/innkeepers.

New episodes are released every Monday at 9:am EST / 3 pm CET

Hospitality Property Schoo‪l‬ Gerry MacPherson

    • Places & Travel
    • 5.0 • 2 Ratings

Hospitality Property School Podcast is written and produced by travel authorities that have come together with decades of hotel, resort, inn and bed & breakfast visitation experience. We have spent 1000’s of hotel nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000’s of customers.

This knowledge has given us a unique insight into the wants, needs and requirements of individual and group travellers, as well as management & employees.

In these podcasts, we are sharing this knowledge in easy to understand bit size episodes to aspiring and seasoned hoteliers/innkeepers.

New episodes are released every Monday at 9:am EST / 3 pm CET

    11 Future Hospitality Property Trends You Need to Know | Ep. #232

    11 Future Hospitality Property Trends You Need to Know | Ep. #232

    The start of this new decade has turned out to be topsy-turvy and to survive we are going to have to adjust quickly. I am going to share with you 11 Future Hospitality Property Trends You Need to Know.

    There is no doubt in my mind for those not willing to keep up with the times and adjust accordingly, it might be difficult to survive in the hospitality property industry.

    Here are 11 future trends for your consideration.


    Go green

    A focus on environmental sustainability isn’t new, but the degree to which your guests expect eco-friendly products and services has grown.
    Simply suggesting that guests reuse towels for an extra day isn’t enough; today’s traveller wants to stay at properties that have integrated green practices in all aspects of their business.
    For example:
    •Qualifying for a “Leadership in Energy and Environmental Design (LEED) Certification”

    •Installing solar power

    •Improve water conservation

    •Cut back or stop using plastic

    •Implementing motion sensors that will turn off the power once no motion has been detected for a certain period of time.

    •More eco-friendly options for waste disposal by introducing recycle bins in guestrooms and compost bins in F&B outlets.

    •Meat alternatives in F&B


    Transporting the outdoors inside

    Many hospitality properties are planning to maximize the use of their outdoor spaces, where guests might feel safer from virus transmission, for example, moving dining tables and fitness activities outdoors. Also, to capture the calming effects of nature, designers predict travellers may see more greenery coming inside properties.

    Incorporating nature into buildings, known as biophilic design, is already at work in places with green walls, potted plants or moss gardens in guest rooms and public areas.


    Smart rooms
    The internet of things is spreading not only into homes but also into hospitality properties. From access to streaming services to a room key on your smartphone, the essential amenities in a guestroom are becoming increasingly digital. Guests want concierge services or temperature controls at the push of a button (or tap of a finger), and voice-activated controls are expanding beyond simply asking Alexa to play your favourite song.

    Many of these innovations require only minimal changes to a modern guestroom, so a forward-thinking hotelier or innkeeper can implement them quickly and efficiently.

    For example:

    •Properties giving the guest the capability to allow them to log in to their favourite streaming accounts and then automatically get logged out upon check-out.

    •Wireless device charging

    •Tablet-based control and or digital controls for temperature, light, power and information.

    •Soundproofing tech

    •Voice-activated controls.

    •Smart mirrors that combine a TV screen and a guest room mirror.

    •Keyless door entry


    Producing content for your property & region

    Preparing content can be expensive and time-consuming and many property owners feel that the lifespan of a piece of content is far too short. Be strategic and use the same content on many different platforms.

    For example, write a blog post, divide it into tweets, Facebook, Instagram etc. posts with images. Record your blog post for podcasts and create a video for multiple platforms.


    Continue reading or listening and I will share with you seven more trends we have to look forward to in the hospitality property industry…


    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
    a href="https://keystonehpd.com/property-management-system-what-you-need-to-know-229"...

    • 14 min
    Revenue Management – Guaranteed Techniques That Work | Ep. #231

    Revenue Management – Guaranteed Techniques That Work | Ep. #231

    Efficiently managing rates and availability while watching on all the different key performance markers takes training and talent.

    You need to understand revenue management and I will guide you.

    Your guest room is a perishable product.

    For this reason, pricing and customer happiness remain extremely important variables.

    For you to consistently succeed, you need to understand revenue management and why it is important.

    In this edition, I will explain why daily audit reports are necessary for the success of any hospitality property and which reports are the most important?

    Why did you want to become a hospitality property owner?

    • The idea of becoming a hospitality property owner and greeting guests sounded appealing.

    • You were tired of the rat race and wanted to take control of your own destiny.

    • Or like most owners, you wanted to make money or even better, to make more money in less time

    One of the main factors you need to be successful and make more money in less time it is for you to understand revenue management and why it is important.

    It is what propels hotels, resorts, inns and bed and breakfasts success.

    It does not matter the size of your property, a guest room is a perishable product since the number of guest rooms you have is defined. For this reason, pricing and customer happiness remain the very important variables, which are subject to Hospitality Property Revenue Management.

    Efficiently managing rates and availability while watching on all the different key performance markers takes training and talent. Branded hospitality property chains have departments that only focus on these reports which results in a well-organized revenue management strategy. This is not the same for smaller properties because time and resources are limited, might take a short-term approach to revenue management.

    Knowing how to understand the reports is an invaluable resource because they can help hospitality property owners make choices that will result in positive outcomes.


    I’m going to explain the reports and share with you techniques the big brands use and how you can replicate them ...


    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
    https://keystonehpd.com/revenue-management-guaranteed-techniques-that-work-231


    Get Your INNsider Tips
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    Join one of your private groups
    https://keystonehospitalitydevelopment.com/private-groups


    Say hi on social
    Facebook: https://www.facebook.com/KeystoneHDC

    Twitter: https://twitter.com/KeystoneHDC

    LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development


    Listen to The Hospitality Property School PODCAST here
    https://keystonehpd.com/hospitality-property-school-podcasts/


    YouTube
    https://youtu.be/4cnctfK11dg


    A Division of Keystone Hospitality Property Development

    • 18 min
    7 Secret Strategies That Hotels Can Use to Benefit from Online Travel Agencies | Ep. #230

    7 Secret Strategies That Hotels Can Use to Benefit from Online Travel Agencies | Ep. #230

    • 6 min
    Property Management System – What You Need to Know | Ep #229

    Property Management System – What You Need to Know | Ep #229

    Are you utilizing a Property Management System? If not, you’re losing money. Let me explain how you can turn this around

    I have been getting questions lately about choosing the right PMS or Property Management Systems.

    Your property management system or PMS, also known as a front desk system, is the heart of any hospitality property. It is the systematized mechanism that oversees and coordinates the relationship between the customer and your services.

    Without one, a hospitality property will labour to professionally manage all of their daily operational tasks.

    What are the benefits of a property management system?

    In choosing the variety of options available to you, it’s important to think about what features would best suit your hotel, resort, inn or bed & breakfast.

    Here are the top features you should consider when making your selection.

    1. A system that streamlines your front-desk management

    Your PMS should give you all the tools you need to be totally systematized in running your hospitality property.

    To give your guests the best customer service from the moment they arrive, to the moment they leave, you should be able to easily.

    • Check guests in and out

    • See all of your reservations on a calendar page

    • Add additional rooms and extra sale items to a booking

    • Add rate-plans to existing rooms

    • Closeout specific rooms for a thorough cleaning"

    • Ability to move existing bookings

    • Produce invoices

    • To keep track of your returning guests

    All the information you need in one place, with the ability to complete necessary tasks faster.

    2. Gives you freedom from your desk
    Your system should be cloud-based.
    No matter what device you are using, you need to be able to access your backend system.
    You need to have the capability of going about your day and still keep an eye on your reservations. All you need is your smartphone or tablet.

    Continue reading or watching and I will share four more features you should consider when making your Property Management System selection, right after a word from our sponsors.


    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
    https://keystonehpd.com/property-management-system-what-you-need-to-know-229


    Get Your INNsider Tips
    http://keystonehospitalitydevelopment.com/Sign-up-for-INNsider-Tips


    Join one of your private groups
    https://keystonehospitalitydevelopment.com/private-groups


    Say hi on social
    Facebook: https://www.facebook.com/KeystoneHDC

    Twitter: https://twitter.com/KeystoneHDC

    LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development


    Listen to The Hospitality Property School PODCAST here
    https://keystonehospitalitydevelopment.com/itunes-podcast

    https://www.spreaker.com/keystonehdc


    YouTube
    https://youtu.be/Q8Zb7Q727iM


    A Division of Keystone Hospitality Property Development

    • 8 min
    Hotel Resource Books | Ep. #228

    Hotel Resource Books | Ep. #228

    Are you looking for a way to make your life as a hotelier/innkeeper easier, increase your bookings and improve your bottom line?

    Well then don’t go anywhere because I have the answer for you.

    I am proud to introduce a series of hospitality property books for you, hotel, resort, inn and bed and breakfast owners and managers.

    They include:

    “How to Open & Operate a Bed & Breakfast”

    “Strategies to Increase Your Bed & Breakfasts Bookings & Profit”

    “How to Open & Operate a Hotel, Resort or Inn”

    “Hotel, Resorts or Inns - Strategies to Increase Your Bookings & Profit”

    And if you’re looking for an in-depth handbook to help direct your day-to-day operation, we have

    “Your Full Guide to Owning & Operating a Hospitality Property-Successfully”

    Keep reading or listening and I'll share a little more detail about each of these books and how you can benefit, right after a word from our sponsors...


    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

    https://keystonehpd.com/how-to-operate-a-hotel-resort-inn-or-bed-breakfast-resources-228


    Get Your INNsider Tips
    http://keystonehospitalitydevelopment.com/Sign-up-for-INNsider-Tips


    Join one of your private groups
    https://keystonehospitalitydevelopment.com/private-groups


    Say hi on social
    Facebook: https://www.facebook.com/KeystoneHDC

    Twitter: https://twitter.com/KeystoneHDC

    LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development


    Listen to The Hospitality Property School PODCAST here
    https://keystonehospitalitydevelopment.com/itunes-podcast

    https://www.spreaker.com/keystonehdc


    YouTube
    https://youtu.be/_NyWIpMSBwA


    A Division of Keystone Hospitality Property Development

    • 12 min
    Video Content Marketing – Why It’s Imperative for Your Hospitality Property | Ep. #227

    Video Content Marketing – Why It’s Imperative for Your Hospitality Property | Ep. #227

    As the world begins to open up over the next year, video content marketing is going to be a priority if you want to stand out.

    Stay with me to find out why you need video and an easy way for you to benefit.

    Okay, I want you to use your imagination.

    Imagine you want to get away, to unwind, to a hotel, resort, inn or bed & breakfast.

    You go to your favourite hospitality property booking engine to search for a property. You find a location and a property that looks promising. You go through the booking procedure only to find out the hotel is full for those dates you have available.

    You like the area and find another property just down the street and want to do a little more research. You go to their website but are disappointed.

    The rooms look small, dark and dingy and do not feel very welcoming. Compared to your first choice, it looks second-rate but the location is perfect and it is cheaper.

    So you give it some thought and then say “What the heck”. You book the place.

    A few days later you arrive at the hotel, walk into a very nice lobby and you try to remember if you had seen a picture of this lobby on their website.

    You don’t remember.

    The check-in is very friendly and efficient and you make your way to your room.
    What happens next is totally unexpected.

    You walk into your room and just stand there – shocked!

    Your first thought is

    “What are the owners thinking? This room is amazing!”

    The room was large, beautiful, well lit, with very elegant décor. You were not expecting this.
    The room you saw on their website was nothing like this. To be honest, the room looked twice as nice as the original property you wanted to book and was less expensive.

    Do you see where I am going with this story?

    Stay with me and I’ll give you 10 more reasons why you need video content marketing and what you need to consider when creating a video...


    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
    https://keystonehpd.com/video-content-marketing-why-its-imperative-for-your-hospitality-property-227


    Get Your INNsider Tips
    http://keystonehospitalitydevelopment.com/Sign-up-for-INNsider-Tips



    Join one of your private groups
    https://keystonehospitalitydevelopment.com/private-groups


    Say hi on social
    Facebook: https://www.facebook.com/KeystoneHDC

    Twitter: https://twitter.com/KeystoneHDC

    LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development


    Listen to The Hospitality Property School PODCAST here
    https://keystonehospitalitydevelopment.com/itunes-podcast

    https://www.spreaker.com/keystonehdc


    YouTube
    https://youtu.be/-baKlc09RT8


    A Division of Keystone Hospitality Property Development

    • 22 min

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