Founders Only

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Here at the Founders Only Podcast, we uncover the pivotal triumphs and trials in the stories of great founders, delivering actionable advice on how to be the leader of the pack. It’s not just a podcast; it’s like catching up with friends who happen to be incredible entrepreneurs. Tune in, soak up the wisdom, and boss up with the Founders Only Podcast. Picture this: every other Wednesday, we’re dropping an episode from our six-episode season, giving you a front-row seat to Mia’s masterclass on leadership, overcoming growth challenges, and scaling your business.

  1. From Pain Point to SendSpark: Scaling Smart with Bethany Stachenfeld

    6 AOÛT

    From Pain Point to SendSpark: Scaling Smart with Bethany Stachenfeld

    In this actionable episode of "Founders Only," we dive deep with Bethany Stachenfeld, co-founder and CEO of Sendspark, as she unveils the strategic journey from identifying a pain point to building a powerful video messaging platform that's transforming B2B communication. "Building a demo-led SEO demand gen machine" follows Bethany's evolution from working at startups to pioneering her own venture that enables personalized video at scale. Discover how Bethany and her co-founder transformed their firsthand struggle with video personalization into a thriving business opportunity. You'll learn about their early MVP experiments, the pivotal decision to focus on scalable personalization, and how they've maintained strong unit economics while growing. Bethany shares her refreshingly practical approach to customer acquisition, including why they launched "too early" to gather critical user feedback that shaped their product roadmap. This episode is a masterclass in startup growth tactics with limited resources. From leveraging YouTube SEO instead of traditional content marketing to building strategic partnerships that amplify reach, Bethany delivers candid insights on what's actually working right now. She also reveals the surprising way childhood karate lessons influenced her entrepreneurial mindset and how she maintains team motivation through intentional celebration of wins. If you're struggling to break through the noise with your SaaS product or looking to scale personalized outreach without losing authenticity, this conversation is your blueprint.

    37 min
  2. How to Build SaaS Pricing That Scales with Bill Wilson Founder of Pace Pricing

    9 JUILL.

    How to Build SaaS Pricing That Scales with Bill Wilson Founder of Pace Pricing

    Pricing shouldn't be a guessing game... especially when your SaaS growth depends on it. In this episode of Founders Only, we sit down with Bill Wilson, a 3X founder and the brain behind Pace Pricing, to unpack the strategies that help SaaS startups build pricing models that not only convert... but scale. Whether you’re pre-revenue or gearing up for your Series B, this episode is packed with tactical wisdom on how to stop undercharging, ditch ineffective per-seat pricing, and build a monetization engine that actually aligns with your product’s value. Bill shares how his own startup exit led him down the path of becoming the go-to pricing advisor for early- and growth-stage B2B SaaS teams. We dive into common mistakes founders make, like copying competitors or avoiding pricing changes out of fear...and why even solid Product-Market Fit won’t save you from a broken pricing strategy. You’ll hear real-world insights on hybrid pricing models, customer-centric value metrics, and why your biggest opportunity for revenue growth might already be sitting in your existing user base. Bill breaks down how to use the “Jobs to Be Done” method to shape packaging, how to test new pricing with live customers without triggering churn, and why experimentation, not perfection, is the path to pricing confidence. If you’re serious about scaling your SaaS business and want pricing that grows with you — not against you — this episode is a must-listen.

    53 min
  3. Bootstrapping to €1M: Surfe's David Chevalier on Scaling with Partnerships

    25 JUIN

    Bootstrapping to €1M: Surfe's David Chevalier on Scaling with Partnerships

    In this captivating episode of Founders Only Podcast, we shared the remarkable journey of David Chevalier, CEO and co-founder of Surfe, who transformed a simple university project into a thriving sales intelligence platform. From his early days as a 24-year-old investment banker in Frankfurt to bootstrapping a €1M ARR business through strategic partnerships, David's story is a masterclass in bootstrapped entrepreneurship. David shares the pivotal moment when he decided to leave his comfortable banking career, moving to Paris to pursue his entrepreneurial dreams. His story is deeply rooted in family inspiration, particularly his father's prioritization of family well-being over business convenience — a lesson that would later influence David's own leadership style. What sets this episode apart is David's unique perspective on building a diverse company culture, now boasting 45+ team members from 17 different nationalities. His multifaceted background in competitive sports and theater has shaped his adaptable approach to leadership. Learn how Surfe evolved from a simple LinkedIn CRM connector to a comprehensive sales intelligence platform, scaling from an innovative partnership strategy. David also opens up about maintaining balance amidst rapid growth, sharing his practices including mindfulness. For B2B SaaS founders looking to bootstrap their way to success in 2025 and beyond, this episode offers invaluable insights on building strategic partnerships, scaling with limited resources, and maintaining authentic leadership through various growth stages. Join us for this enlightening conversation that goes beyond typical startup metrics to explore the human side of building a global B2B SaaS company. Whether you're considering the leap from corporate to startup life or looking to scale your existing business through partnerships, David's journey offers both inspiration and practical wisdom for the modern entrepreneur

    51 min

À propos

Here at the Founders Only Podcast, we uncover the pivotal triumphs and trials in the stories of great founders, delivering actionable advice on how to be the leader of the pack. It’s not just a podcast; it’s like catching up with friends who happen to be incredible entrepreneurs. Tune in, soak up the wisdom, and boss up with the Founders Only Podcast. Picture this: every other Wednesday, we’re dropping an episode from our six-episode season, giving you a front-row seat to Mia’s masterclass on leadership, overcoming growth challenges, and scaling your business.