How to Get Started with CTV in MENA

Connected TV (CTV) has transformed the television consumption habits of audiences, bringing about a significant impact on the media landscape. Within the MENA region, CTV advertising is rapidly emerging as a potent and promising avenue to connect with viewers.On the panel to discuss the white-paper produced by the IAB MENA Task Force were Kellie Hanley of Teads, Hamid Davari from OSN, Samer Akhter of ArabyAds, Mazen Mansour from OMD, Roxana Nicolescu of Wego.