How to Shed Your Sh*t, Own Your Story, and Build a Powerful Brand with Heidi Anderson

EPISODE SUMMARY

You’re not going to want to miss this one. I sat down with the powerhouse that is Heidi Anderson—radio host turned PR expert, speaker, and creator of the Sh_t Show Live Stories. This episode is a deep dive into _owning your story, shedding the sh__t that holds you back, and using PR to build your brand and impact.

Heidi shares the pivotal moments that changed her life—from broadcasting her deepest insecurities live on radio, to turning her vulnerability into a movement that transformed the media landscape. We talk about the power of exposure therapy, why PR isn’t just for celebrities, and how to use your story to create real visibility, credibility, and impact.

This conversation is raw, real, and packed with gold. If you’re a woman in business, an entrepreneur, or someone who wants to get seen, get heard, and change lives, this one is for you.

WHAT YOU’LL LEARN:

• The power of shedding your sh*t – Why vulnerability is your biggest asset.
• How Heidi turned a raw, personal moment on radio into a national movement.
• Exposure therapy 101 – How to push your edges and expand your confidence.
• Why PR is the missing piece in your brand strategy (and how to start today).
• How to share your story powerfully and get featured in media (without needing a massive following).
• What makes a compelling personal brand and how to own your narrative.
• How to get on podcasts, TV, and major publications to build your credibility.

POWERFUL QUOTES FROM HEIDI:

• _“Every great story starts with a sh*_t show moment.”
• “When you take off the mask and share your truth, people don’t just listen—they feel.”
• “PR isn’t about being famous—it’s about being seen and heard by the right people.”
• “You don’t have to be ‘ready’ to tell your story. You just have to be willing.”
• “Confidence isn’t built by thinking about doing something—it’s built by actually doing it.”

CONNECT WITH HEIDI ANDERSON

• Follow Heidi on Instagram: @_heidianderson
• _Join a Sh*_t Show Live Event: https://tinyurl.com/yyucfer9
• Work with Heidi (PR & Media Coaching): www.heidianderson.com

LOVED THIS EPISODE?

• If this episode lit a fire under you, subscribe to the pod, leave me a review, and share it with another Warrior who needs it. Let’s make 2025 the year we rise together. 🌶️💋
• Need help creating your strategy? Join Warrior School: https://warriorschool.co/
• Want more tips? Follow me on Instagram: https://www.instagram.com/amykatebowe/