How to Thrive in the Creator Economy and Build Successful Brand Partnerships

Legitimizing the creator economy and working with brands with Chandice Probst and Abbey Rodriguez from Tastemaker Conference

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Welcome to episode 483 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst and Abbey Rodriguez from Tastemaker Conference. 

How to Thrive in the Creator Economy and Build Successful Brand Partnerships

Chandice and Abbey have been on the front lines of the food content creation revolution, watching the industry evolve from bloggers to influencers and creators. Now, they’re dedicated to proving that being a food creator is a serious business, not just a hobby.

Tune in as they discuss the power of community and how embracing an abundance mindset can open doors to new opportunities. You won’t want to miss this inspiring conversation that could transform the way you approach your creative business!

Three episode takeaways:

Legitimizing the Creator Economy: Chandice and Abbey argue that being a [food] creator is a real business, not just a hobby. They’ve seen the food blogging industry evolve over the years and are working hard to decentralize the food creator business model.

Building Your Brand Takes Work: Getting brand partnerships isn’t as easy as it might seem. It requires a strategic approach, including creating a sponsorship deck, reaching out to brands directly, and even leveraging AI to find potential partners!

Collaboration Over Competition: The key to success in the creator economy is often collaboration. Abbey and Chandice emphasize the importance of building a supportive community and leaning into the abundance mentality over the scarcity mentality.

Resources:

• Tastemaker Conference | FBP members get $100 off with code FBP100 through this link from October 15th - October 22nd.
• Tastemaker sponsorship referral program
• Tastemaker affiliate program
• Tastemaker Collaborative
• FYPM (rates brand partnership deals)
• Tastemaker brand pricing calculator
• Tastemaker brand education webinars
• Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials
• Follow Tastemaker on Instagram
• Email Chandice at chandice@tastemakerconference.com
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Yoast and Tailor Brands. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.