In the Ring with Rob: Building Better Businesses with Xerox CEO turned PE Founder Ursula Burns

In this episode, Robert Olsen and Vanessa Flockton sit down with trailblazing business leader Ursula Burns. As the first black woman to lead a Fortune 500 company, Burns shares her remarkable journey from growing up in New York City public housing to starting as an intern at Xerox and rising to become its CEO. She led the company’s transformation from a print and copy giant to a diversified business services enterprise.

Ursula reflects on her 38-year career at Xerox, offering candid insights into leading through change, transitioning from peer to chief executive, and the critical role her trusted advisors played throughout her ascent.

Now co-founder of Integrum Holdings, Ursula applies her transformation expertise to private equity, championing a different approach to growing mid-sized businesses. Instead of prioritizing rapid expansion through acquisition, she advocates for sustainable, organic growth and strong leadership—challenging the industry's "bigger is better" mindset.

Ursula's practical wisdom on navigating growth and building value while creating opportunities for others offers an inspiring and actionable perspective for business owners and leaders charting their own paths to success.

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