Influencer Marketing Blueprint Cody Wittick, Taylor Lagace

Paul Jauregui from BKBeauty joins Cody in this episode of the Influencer Marketing Blueprint to share his insights on TikTok shops and how they have experienced significant growth and success on the platform. They went from $300,000 in sales to $1.2 million in January on TikTok shops alone. Paul discusses the process of getting on TikTok shops, the integration with Shopify, and the importance of product seeding and influencer partnerships. He also emphasizes the power of social commerce and the halo effect of TikTok on other platforms.



00:00 Introduction to TikTok Shops

09:23 The Journey of BKBeauty and the Power of Product Seeding

16:33 Getting on TikTok Shops and the Closed Loop System

32:13 Trends and the Halo Effect of TikTok Shops

43:44 Final Thoughts and Advice on TikTok Shops





Brought to you by:

MightyScout:
Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff.
⁠⁠https://mightyscout.com/⁠⁠


And


Social Snowball:
Frictionless affiliate programs for your customers & creators.
⁠⁠https://socialsnowball.io/⁠⁠


Cody Twitter:
⁠⁠⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21...⁠⁠
Taylor Twitter:
⁠⁠⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...

In this episode of the Influencer Marketing Blueprint, your co-host Cody sits down with Preston Rutherford to discuss his 9-figure exit from apparel brand Chubbies. Preston co-founded popular men’s lifestyle brand Chubbies and shares his insights on measuring brand success, optimizing for contribution margin, and leveraging partnerships with influencers.They discuss the importance of brand building, the controversy surrounding it, and the integration of brand into direct response marketing.This conversation highlights the need for a holistic approach combining brand, influencer marketing, and profitability to drive long-term success.


00:00 Introduction
02:18 Defining Brand
07:53 The Controversy of Brand
12:18 Including Brand in Direct Response
26:21 Partnerships with Influencers
32:54 Bringing Brand, Influencer, and Profitability Together
35:48 Key Takeaways



Brought to you by:

MightyScout:
Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff.
⁠⁠https://mightyscout.com/⁠⁠


And


Social Snowball:
Frictionless affiliate programs for your customers & creators.
⁠⁠https://socialsnowball.io/⁠⁠


Cody Twitter:
⁠⁠⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21...⁠⁠
Taylor Twitter:
⁠⁠⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...

This episode is the final part in the forecasting series and your hosts, Cody and Taylor, sit down with co-founder Nate Gunn to discuss the success of his brand Wildbird. He highlights the power of influencer and social media marketing in the mom community, the challenges of transitioning from polished creative to authentic content and the importance of leveraging customer voices in their brand. Nate also highlights the significance of forecasting and working with a fractional CFO to achieve financial goals. He shares insights into designing a profit and loss statement and the benefits of monitoring and adjusting the forecast.

00:00 Introduction and Background

01:09 Wildbird's Baby Carrier Niche

07:46 Success with Influencer and Social Media Marketing

09:33 Challenges with Ad Management

12:59 The Power of Moms as Brand Advocates

14:26 Transitioning from Polished Creative to Authentic Content

19:15 Launching All Available Creative

19:28 The Power of Cost Control in Advertising

20:20 Embracing a New Advertising Strategy

21:18 Balancing Brand Voice and Content Strategy

24:00 The Importance of Forecasting

25:34 Working with a Fractional CFO

26:05 Designing the Profit and Loss Statement

28:29 Monitoring and Adjusting the Forecast

33:26 Building a Bottom-Up Forecast

36:16 P&L Design and Editing

39:26 Testing the Boundaries of the P&L Design

44:26 The Freedom of Clear Numbers and Planning

45:43 The Importance of Community and Collaboration



Brought to you by:

MightyScout:
Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff.
⁠⁠https://mightyscout.com/⁠⁠


And


Social Snowball:
Frictionless affiliate programs for your customers & creators.
⁠⁠https://socialsnowball.io/⁠⁠


Cody Twitter:
⁠⁠⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21...⁠⁠
Taylor Twitter:
⁠⁠⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...

In this episode, Cody and Taylor discuss the process of building a forecast for a skincare brand. They start by setting goals and objectives, including the brand's desire to sell and exit within three years. They then dive into the details of the forecast, analyzing key metrics such as top line revenue and profitability as well as  identifying opportunities for improvement, such as reducing the cost of delivery and increasing customer acquisition. They also discuss how the forecast ties to in-ad account performance and the importance of performance reporting and execution. 

00:00 Introduction and Overview

01:03 Setting Goals and Objectives

04:01 Analyzing the Forecast

05:07 Improving Cost of Delivery

08:50 Opportunities for Growth in Customer Acquisition

10:05 Tying Forecast to In-Ad Account Performance

12:20 Analyzing Average Cost Breakdown

13:51 Translating Forecast to Ad Channel Targets

19:53 Performance Reporting and Execution



Brought to you by:

MightyScout:
Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff.
⁠https://mightyscout.com/⁠


And


Social Snowball:
Frictionless affiliate programs for your customers & creators.
⁠https://socialsnowball.io/⁠


Cody Twitter:
⁠⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21...⁠
Taylor Twitter:
⁠⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...

This episode is the first of a special 3 part series that looks at all things forecasting. Cody provides an overview of financial forecasting and the importance of grounding decisions in solid, realistic numbers. He highlights the problem with black magic forecasting, where numbers are made up without proper analysis. Cody explains that a proper forecast provides a plan and sets expectations for what is realistic based on the numbers, emphasizing the need for execution to make the forecast a reality. Cody also discusses the role of business goals, customer cohorts, data analysis, and understanding unit economics in the forecasting process. 



00:59 The Problem with Black Magic Forecasting

01:27 The Importance of Grounding Decisions in Numbers

03:08 The Purpose of a Proper Forecast

04:06 Executing the Forecast

05:05 Pivots and Adjustments in the Forecast

06:04 Setting Business Goals

07:01 Customer Cohorts and Forecasting

07:28 Pulling Data for the Forecast

08:27 Engineering Forecasts Based on Historical Data

09:24 Understanding Unit Economics and Targets

10:46 Improving New Customer Cohort

11:13 Organizing Campaigns by Financial Outcomes

14:36 Execution and Accuracy of the Forecast

15:34 Next Steps and Role Playing





Brought to you by:

MightyScout:
Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff.
https://mightyscout.com/


And


Social Snowball:
Frictionless affiliate programs for your customers & creators.
https://socialsnowball.io/


Cody Twitter:
⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21...
Taylor Twitter:
⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...

In this episode of the influencer marketing blueprint, Cody is joined by Matt Holtwick, the Growth and Retention Manager at Chomps. They discuss Chomp’s history and growth, the role that influencer marketing and user-generated content has played within the brand, the importance of creative diversity and the key metrics for success. Matt shares his insights into Chomps’ strategies for acquiring and retaining customers, as well as their focus on data-driven decision making. He also highlights the benefits of their ambassador program and the impact of UGC content on their marketing efforts. 



Timeline: 

00:00 Introduction and Background

00:28 Overview of Chomps

01:29 Role of Growth and Retention Manager

03:24 Revenue Split between Wholesale and E-commerce

04:34 Influencer Marketing and UGC

05:47 Chomps' Presence on Amazon

06:23 Budget Allocation for Influencer Marketing

07:37 Types of Influencer Partnerships

09:46 Performance of Influencer Content

10:50 Importance of Creative Diversity

12:56 Content Creation and Usage Rights

15:33 Ambassador Program and UGC

18:19 Factors Contributing to D2C Growth

20:27 Key Metrics for E-commerce Success

22:22 Biggest Learning in a Massive Brand

23:49 Understanding Retail and D2C Customers

26:04 Importance of Data and Customer Messaging



Brought to you by:



MightyScout:

Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff.

https://mightyscout.com/



And



Social Snowball:

Frictionless affiliate programs for your customers & creators.

https://socialsnowball.io/



Cody Twitter:

⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠⁠⁠⁠

Taylor Twitter:

⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠⁠⁠