30 episodes

A shot of marketing espresso for the busy founder or startup marketer.

Throw out the Folgers and smell the roasted coffee beans. No smoke & mirrors or marketing speak, this is marketing knowledge to help you reach, engage, and retain your true, diehard customers.

A podcast about pushing through the noise, swimming through the water, and breaking the surface. Marketing is about compounding breakthroughs; about not only your customers, but human nature and what gets us to “make a move” and engage one another.

Topics: personal branding, creativity, digital advertising, SEO, web design, campaign management, channel marketing, PPC, digital marketing, conversion and retargeting pixels, remarketing, cohort analysis, A/B testing, paid acquisition, engagement and retention marketing, metrics, reporting, marketing attribution, mobile marketing.

Produced By Max Graham (@MaxGraham)

All Rights Reserved.

Jakub Kubicka’s The Daily Marketer Jakub Kubicka

    • Business

A shot of marketing espresso for the busy founder or startup marketer.

Throw out the Folgers and smell the roasted coffee beans. No smoke & mirrors or marketing speak, this is marketing knowledge to help you reach, engage, and retain your true, diehard customers.

A podcast about pushing through the noise, swimming through the water, and breaking the surface. Marketing is about compounding breakthroughs; about not only your customers, but human nature and what gets us to “make a move” and engage one another.

Topics: personal branding, creativity, digital advertising, SEO, web design, campaign management, channel marketing, PPC, digital marketing, conversion and retargeting pixels, remarketing, cohort analysis, A/B testing, paid acquisition, engagement and retention marketing, metrics, reporting, marketing attribution, mobile marketing.

Produced By Max Graham (@MaxGraham)

All Rights Reserved.

    #30: A Proven Strategy For Naming Your Startup

    #30: A Proven Strategy For Naming Your Startup

    Have you every been stumped on a startup name? I have. I still am! So what's an entrepreneur to do? One word: test. If you can't decide, let the market decide for you. Learn in today's episode how "testing" your title could be the best $100 you spend.

    • 7 min
    #29: Marketing Certifications To Catch Recruiter's Attention

    #29: Marketing Certifications To Catch Recruiter's Attention

    Marketing: a sexy profession with a huge supply of candidates yet few spots. That said, there are dozens of free certs and courses by world-class companies, and given a little agency, can set someone up for massive success. Find out all 5 in this episode.

    • 7 min
    #28: The Startup Guide To Cohort Analysis (Your Little Data Darling)

    #28: The Startup Guide To Cohort Analysis (Your Little Data Darling)

    Figure out your LTV, uncover your most valuable customer segments, and so much more with this handy, little marketing tool. If you need one that is the perfect combo of powerful & quick, the cohort analysis is the ticket. Get the gist in today's episode.

    • 7 min
    #27: The Little Dark Secret of Paid User Acquisition (And How to Solve it)

    #27: The Little Dark Secret of Paid User Acquisition (And How to Solve it)

    As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode.

    • 8 min
    #26: The ABC's and Why's to Split Testing (A Tool For Any Startup)

    #26: The ABC's and Why's to Split Testing (A Tool For Any Startup)

    Split testing can yield endless optimizations in your UI, ad copy, email marketing, and more. Learn to see whether your startup's hunches of tweaked copy or layout really are driving more engagement & conversions, in today's episode of The Daily Marketer.

    • 6 min
    #25: Every Marketer's Essential Guide to Facebook Ad Strategy

    #25: Every Marketer's Essential Guide to Facebook Ad Strategy

    What if I told you there is a method to the madness of Facebook ads? That there is a simple 3-tier campaign model that can lead to reaching the right people at the lowest cost, while keeping your ads from becoming irritating? Learn how in today's episode.

    • 8 min

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