JFDI with The Two Lauras | For Freelance Social Media Marketers The Two Lauras

Summer is almost here (we think!) and it’s time to start thinking about when you’re going to want time off over the next few months. Whether you’re picturing a week on a sun lounger or just the ability to step back a bit over the school holidays, the time to be getting prepared and ahead is now! This episode is the first of a two-parter diving into our tips for time off over the summer (or any time of year, really) and today we’re covering all things content planning and getting your schedulers nice and full in advance. So if you’re ready for your clients to feel happy and looked after knowing that everything is sorted so you can swan off into the sunset, daiquiri in hand, get your headphones ready for today’s episode.
In this episode, we’re chatting about:
What you can start doing today so you’ll be ahead of the game come summertimeDiscussing with your clients what you need from them and what content you can be putting outWatching what you’re posting on your own social media so clients aren’t worriedWhy templates and outsourcing will make your life just that little bit easier

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Content dumps - dump by name, dump by nature. We are not fans of content dumps at all and mainly that’s because they just don’t make much sense! If you’re going to put in the hard work creating 30 new posts, why drop them all in one day, then vanish to never be seen again (until the next dump, that is). How, then, do you handle it if your client wants to jump on the trend and asks you to do a dump? Well, we’re covering all in this episode, so if you’re feeling bored enough with your content to want to try something drastic, tune in now!
In this episode, we’re chatting about:
Why we think content dumps are a silly way of posting on social mediaWhat is even leading people to want to do content dumpsHow to respond if your client asks you to do a dump for them… 😳What else you can be trying out instead of dumping your content

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Meta just made a major change to the way their verification system works, adding new paid options that give businesses more benefits, including links in Reels and the opportunity to be featured on the platform.
But what does this mean for you as a social media manager? We're diving into it all and picking apart this new 'pay to play' version of Meta's platforms in this bonus episode.
We're sharing what these updates are, what they mean and how to navigate them with your clients.
Read about the new paid options here.
Learn how to run Meta ads for your clients in The Social Media Manager's Toolkit.
We'd love to chat more about this so, drop into our Facebook community or DM us on Instagram!


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading.
Basically, if you aren’t hooking people in and making it easy for them to read your caption, you’ll be losing readers quicker than a flash. Today’s social media users are so ready to be distracted by the next post, a different platform to scroll on or even just something else going on in the real world, that you have to have an amazing scroll-stopping hook to get them to carry on reading. You also need to be getting to the point quickly - no long winded, boring descriptions please! If you’re ready to increase your engagement by writing better captions, tune in today to learn all about copy and captions.
In this episode, we’re chatting about:
The way in which people have changed the way they read captions over timeWhat “copy” actually isWriting the best hooks so that people want to keep reading and how long your copy should beHow to format your copy in the best way possible

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then, today’s episode should be going right in your queue! You’d be surprised how easily it can happen that a few clients roundabout the same time as each other will end services for one reason or another, leaving you panicking about signing a new one - as you’ve no doubt taken your foot off the marketing accelerator due to being busy or just not seeing the point.
Our solution to this is “The Offer Triangle” and building your offers around this will help you to have more peace, security and fun in your business - who doesn’t want more of that?! Hit that play button to find out what The Offer Triangle is and ways you can apply it to your business today.
In this episode, we’re chatting about:
Why we think you should be diversifying your offersThings we’ve sold to implement the offer triangle in our own businesses in the pastAll the different things we could think of that you could sell to create your own offer triangleOur very special calculator to help you work this all out
Check out the full show notes here!
Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
Mentioned in this episode:
Check out the Adobe Express video editor at adobe.com/express/create/video/social
#AdobeExpressAmbassadors #Ad


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel like giveaways have had their day. In our opinion and experience, all they seem to do is attract people who love a freebie and wouldn’t be willing to buy your product after the giveaway is finished. But, there are definitely a few ways you can use a competition to generate good brand awareness, and we’ll be covering that, along with the legalities of hosting a giveaway on social media, too.
In this episode, we’re chatting about:
What drives us up the wall about the tag-everyone-you-know-and-comment-your-dog’s-favourite-food style of competitionWhy you might want to have a rethink if you think gaining followers from a giveaway is a good thingHow to structure your competition and content to ensure good brand awarenessWhat you need to be aware of when it comes to the legal side of giveaways
Check out the full show notes here!
Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
Mentioned in this episode:
Learn about Adobe Express
Check out the Adobe Express content scheduler at: https://www.adobe.com/express/feature/content-scheduler

Watch our video walkthrough here: https://www.facebook.com/thetwolauras/videos/1817146488786457/?idorvanity=2136566389786891



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy