Your weekly dose of personal branding, marketing strategy, content marketing, business advice, growth mindset and more. Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you find your professional voice, attract interested audience and gain confidence for better business opportunities.
Launching Something Soon? 5 Communications Mistakes to Avoid
If you’re planning a launch, listen-up!
Launching comes in different sizes… it could be a big launch, such as launching a new business, a digital course, or introducing a new product. Or it could be a small launch like a holiday promotion or a discount offer…
Whatever type of launch you’re planning, there are common mistakes that takes place in the 3 stages of any launch: the Prelaunch stage, the Launch stage and the Post Launch stage.
In this episode, we shed the light on some mistakes that you could avoid during a launch to maximize its success potential. In addition, we also cover the significant advantages for professionals and thought leaders to consider and plan launches as part of their communications strategy.
Creating a Lead Magnet by Repurposing Existing Content
If you’ve been consistent in content creation and value sharing, your content holds more value than you can imagine! This valuable content is an asset that can be used to support your list building efforts.
Whether it is email, phone numbers or any other information, list building is a powerful direct line to clients, a strategic asset, and an engine for driving sales. Building it with a lead magnet (or freebie) is a great option.
In this week’s podcast episode, we discuss how to make use of your powerful content asset and make it work for you again and again.
Stand Out and Shine: Crafting Your Unique Selling Proposition
What is a key element in your brand building that is a “gem”? Something that will help you make a lasting impression, an essential step in your journey towards standing out and leaving a memorable mark?
This gem is your Unique Selling Proposition.
In this episode, we talk about:
- Why is your USP so crucial in the grand scheme of personal branding?
- How can you define your USP?
- What happens next?
Your Brand, Your Story: Outlining a Personal Brand Communication Strategy
Many agree that companies benefit from a robust communications strategy, but neglect the fact that professionals, thought leaders, content creators and many more benefit from creating and implementing a communications strategy for their personal brand.
Just like businesses, individuals need many tools in the communications strategy toolbox.
In this week's podcast episode, we discuss the outline of a communications strategy tailored specifically for a personal brand.
Why Building Your Personal Brand is Crucial in Today’s Landscape!
Let's unravel the significance of investing in your unique identity. In this episode, I’ll take you through 18 reasons why crafting and nurturing your personal brand is not merely a choice but a game-changer for your career. From immediate impacts on your daily work to the long-term benefits shaping your professional trajectory, these insights are the keys to unlocking a transformative chapter in your career.
On-Point Brand Messaging Helps Push Sales
In this podcast episode, we shed the light on the main elements that "humanizes" the sales experience, and how fully understanding your target audience can be the key to creating the right brand messaging, which pushes to more customer conversion, if communicated correctly during the sales process.