Let's Talk Business Meny Hoffman

This is episode rerun with Rabbi Steven Burg from Episode 159
When Rabbi Steven Burg took over the Aish HaTorah institutions, the organization had accumulated serious debt and was three months behind in payroll. Now, eight years later, Aish has become a massive success story, with new ventures, increasing numbers of students, a bigger budget, and positive cash flow. How did he do it - and what lessons can you learn from his experience in turning Aish and other failing organizations around?
Listen to this episode of Let’s Talk Business as Meny asks Rabbi Burg about his management philosophy, how to hire the right employees, why you need to learn how to delegate, the importance of ignoring the noise, the difference between vision and implementation, how you can revamp your business while simultaneously keeping it open, and more.
Rabbi Steven Burg is the Director General of Aish HaTorah. Before joining this internationally renowned institution, Rabbi Burg held senior leadership roles in other prominent Jewish organizations, with a focus on outreach. 
 
In our episode, Rabbi Steven Berg emphasizes the necessity of accountability and having a supportive network when pursuing new goals or personal development. Our conversation highlights the need for balanced growth across spiritual, financial, health, and family aspects to sustain long-term success. We discuss Rabbi Berg's journey through various leadership roles in Jewish organizations and the techniques he uses for transforming struggling nonprofits into thriving entities. Rabbi Berg shares insights on setting visionary goals, including his mission to connect 3 million Jews with Jewish wisdom.  
0:02:15 - Turning Around Failing Jewish Organizations 0:05:30 - Importance of Organizational Structure 0:09:23 - Shifting from Chaos to Structure 0:11:45 - Self-Funded Projects and Their Challenges 0:14:20 - Implementing the Entrepreneurial Operating System (EOS) 0:18:43 - Overcoming Obstacles with Hard Work 0:19:30 - Importance of Delegation in Leadership 0:20:10 - Unique Challenges in Nonprofit Organizations 0:22:47 - Trusting Talented Individuals for Success 0:24:05 - Inspiring Story of Family Reconnecting with Heritage 0:27:15 - Books and Mentors Influencing Rabbi Berg 0:30:50 - Essential Strategies for Business Success 0:31:30 - Combining Vision with Effective Implementation 0:32:45 - Hiring Humble and Relentless Employees  
Want to connect with Rabbi Steven? Follow him on LinkedIn. Visit his Aish Global to live more thoughtful, spiritual, and impactful lives!
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the "Let's Talk Business" podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won’t do much good.
In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more.
 




In our episode, Rabbi Reichman emphasizes the necessity of accountability and having a supportive network when pursuing new goals or personal development. Our conversation highlights the need for balanced growth across spiritual, financial, health, and family aspects to sustain long-term success. We discuss the value of involving spouses in business endeavors and how shared missions and communication transform personal and professional relationships. Lastly, we discuss the role of coaching and mentorship in overcoming obstacles and guiding personal and professional development, including Rabbi Reichman's approach to integrating therapy, coaching, and consulting. This and so much more on the "Let's Talk Business" podcast... Let’s dive into our conversation with Rabbi Shmuel Reichman.







Timestamps: 
06:05 - Devoted life to ideas and wisdom, blending worlds. 07:45 - Mission to synthesize personal development and business. 11:33 - Achieving balance across life's dimensions ensures success. 15:13 - Discovering and achieving personal and professional potential. 17:46 - Developing a vision for self-improvement and success. 22:12 - Self-improvement without needing validation from others. 24:42 - Discover and express your true self's purpose. 30:50 - Breaking down ambitious goals into manageable steps. 33:12 - Having an exercise partner is essential accountability. 36:03 - Essential hardcore success: identity, belief, mindset, persistence. 40:50 - Appreciate timeliness and impact of personal growth. 44:51 - Set a six-month deadline to transition careers. 46:01 - Embrace, control, and surround yourself for success. 49:41 - Spouse commitment surpasses business partnerships and values. 52:17 - Diverse coaching program covers therapy, coaching, consulting. 56:07 - Recognize and overcome irrational fears for success.  
Practical Pointers:
You often hear people say that we shouldn’t mix family and business. But that’s not necessarily the case. Your spouse is committed to you for the long term, has the same mission and goals as you do, and is 100% trustworthy, supportive, and cheering you on to succeed. Even when you have bite-size goals on the way to the big vision, you still need accountability. That’s why having a partner is essential: a spouse, a coach, or someone else who will make sure that you’re doing what you set out to do.  It’s important to have a big and impressive vision; but you’ll probably get discouraged if the goal appears beyond reach. Instead, divide your time into bite-size goals so that you can reach for the first step before trying to get to the second.  Learn to recognize the difference between rational and irrational fears. Too often, people are afraid of failure even though there’s no reason to believe that failure is likely.  You accomplish this by thinking of a realistic time frame for something very big, then orienting this year towards one step of that goal, and this month towards one step of the yearly goal, and this day towards one step of the monthly goal. Connect with Schmuel on LinkedIn and Instagram. Visit his website to think de

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead. 
Today, I’m so excited to welcome our guest, Nesanel Moeller founder of Purple Stairs
Nesanel Moeller has extensive experience in operations and management consulting, specializing in driving business growth. At the Penguin Group, he led the establishment of a recruiting department to source top-tier talent, facilitating numerous successful placements and significantly enhancing client performance.
In our episode today, we delve into the world of recruiting and career enhancement with special guest Nesanel Moeller. He shares insights into the challenges of job hunting, building a job marketplace platform, and the balance between attracting candidates and companies.
Nesanel discusses the importance of systematic onboarding processes, emphasizing the need for clear roles and contributions within a team. We also talk about the current tight job market, overpaying for talent, and the impact of automation and streamlining on the recruiting industry. Moreover, Nesanel talks about his transition from social work to operations and recruiting, as well as the lessons he has learned from his experiences in building a software SaaS business. He shares advice for business decision-making, common misconceptions about automation, and his vision for the companies he works on.
This and so much more only on the Let’s Talk Business Podcast. Let's get right to our conversation with Nesanel Moeller.

LINKS https://www.linkedin.com purplestairs.com To watch or listen to this episode, visit: https://ptexgroup.com/podcast/
Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh
For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast
PRACTICAL POINTERS:  Focus on honesty and realistic evaluation when advising individuals on their potential for increased value in the job market, promoting trust and credibility within the recruitment industry. Implement systematic onboarding processes to ensure a positive employee experience and facilitate a smooth transition for new hires, ultimately contributing to higher employee retention.
Maintain a balance between automation and personalized interactions in recruitment processes to efficiently handle a large volume of candidates while preserving the human element in the hiring experience.
Take a step back and carefully assess decisions before making them to minimize potential setbacks and ensure strategic, well-informed choices when building and expanding companies.
Learn from successful business principles, such as those found in "Profit First" by Mike Mikalowitz, to optimize financial strategies and savings within a growing business venture.

TIMESTAMPS : 
00:00 Podcast episode featuring Nassan Muller on recruiting.
03:49 Transition from consulting to recruiting in Penguin.
07:23 Automation reducing value, budget cuts affect job market.
10:08 Recruiting challenges due to lack of clarity.
13:00 Purple Stairs: solving recruiting pain points online.
17:34 Questions about platform benefits for non-traditional recruiting.
21:32 Seeking job satisfaction and fair compensation concerns.
25:18 Economic challenges make job market tough.
27:47 Create profile, attract candidates, benefit companies' needs.
30:41 Software project involved investors, planning, design, development.
33:42 Developing systems for new employee onboarding challenges.
36:53 Communication before starting job is important.
40:15 Nisana Muller's advice for job market success.
GUEST BIO :
Nesanel Moeller has extensive experience in operations and management consulting, specializing in driving business growth. At the Penguin Group, he led the establishment of a recruiting department to source top-tier talent, facilitating numerous successful placements and significantly enhancing client performance.
Recognizing shifts

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead. 
Today, I’m excited to be chatting with former Chief Automation Officer of the Ptex Group and good friend Nathan Weill
Nathan Weill, a self-identified tech geek, He founded Flow Digital in 2018, providing headache-free automation support so business owners could stop struggling with SaaS tools and repetitive tasks and direct their full energy toward growth.
In our interview, I discuss the importance of automation in business processes by identifying repetitive tasks and setting clear objectives.
Then Nathan highlight examples of automation for lead generation, internal processes, and follow-up procedures.
I also discuss the common misconceptions about automation  - such as automation equals job loss, too expensive for small businesses
Then we discuss using automation to save time and energy, improve efficiency, and enhance client communication
This and so much more only on the let’s talk business podcast…  let’s get right to our conversation with Nathan Weill
LINKS
https://flow.digital https://www.linkedin.com/in/nweill/
https://x.com/NathanWeill
To watch or listen to this episode, visit: https://ptexgroup.com/podcast/
Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh
For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast
PRACTICAL POINTERS: Identify Repetitive Tasks: Start by listing out all repetitive tasks in your business processes. These are prime candidates for automation and can significantly reduce manual workload.
Set Clear Objectives: Define what you aim to achieve with automation, such as reducing errors, saving time, or improving customer satisfaction. Clear goals will guide your automation strategy.
Lead Generation: Use tools like chatbots on your website to engage visitors and capture leads automatically. Platforms like HubSpot can automate email campaigns to nurture leads.
Choose the Right Tools: Research and select automation tools that align with your business needs. Consider factors like ease of use, integration capabilities, and customer support.
Freemium Models: Take advantage of freemium versions of automation tools to get started without a significant upfront investment. Tools like Mailchimp offer free plans for small businesses.
 
TIMESTAMPS : 
04:01 Appreciation for team involvement and automation benefits.
07:04 Custom software takes time, but off-the-shelf works.
10:57 Efficient lead management crucial for sales productivity.
15:54 Automate lead tracking, notification, and response oversight.
18:18 Scheduling made simple with shared booking links.
23:26 Automate functions, enhance employee experience, streamline onboarding.
24:33 Automate systems for cost-effective and efficient onboarding.
28:30 Streamlining reporting processes for executives using automation.
33:37 AI drives automation with increased operational relevance.
36:39 Human interaction is important but automation essential.
37:38 Seek Zapier blog for full case study.
43:28 Started without standard procedures, had to catch up.
45:21 Use chatbots and automation tools for lead generation.
 
GUEST BIO :

Most businesses lose massive amounts of time and money to routine business tasks and technology struggles. While directing operations at Ptex Group, a New York-based marketing agency, Nathan Weill, a self-identified tech geek, set out to eliminate his own company’s losses by sharpening his SaaS expertise. After winning massive savings and growth for his employer, Nathan made it his mission to bring the same freedom to other businesses. He founded Flow Digital in 2018, providing headache-free automation support so business owners could stop struggling with SaaS tools and direct their full energy toward growth.
Ranked as the #1 certified expert worldwide on Zapier's marketplace

This is episode rerun with Seth Godin from Episode 157
In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business? 
Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more. 
Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.)
Practical Pointers: Embrace the Purple Cow Concept: Seth Godin's idea of the purple cow emphasizes creating products or services that are truly remarkable and stand out in the marketplace. Focus on innovation and uniqueness to capture attention and drive word-of-mouth marketing.
Craft Remarkable Experiences: Invest in creating memorable and exceptional customer experiences. This can differentiate your brand and foster loyalty, encouraging repeat business and positive referrals.
Leverage Permission-Based Marketing: Build a marketing strategy that prioritizes obtaining permission to communicate with your audience. This approach respects customer privacy and increases the likelihood of engagement and conversion.
Cut Through the Marketing Clutter: In a saturated market, it's crucial to develop clear, compelling messages that resonate with your target audience. Use storytelling and emotional connections to make your marketing efforts stand out.
Target Specific Audiences with Unique Offerings: Focus on creating products or services tailored to the needs and desires of a specific audience. This targeted approach can lead to higher customer satisfaction and stronger brand loyalty.
 
Timestamps:
- Purple Cow by Seth Godin: 00:01:03
- Seth Godin's books: 00:02:21
- Permission Marketing by Seth Godin: 00:08:15
- Phone automation for restaurants in New York City: 00:17:58
- The Long Tail concept: 00:19:06
- The Song of Significance book: 00:20:19
- The Carbon Almanac: 00:26:23
- AI and its impact on businesses: 00:29:45
- The blog of the speaker: 00:34:25
- The Song of Significance: 00:20:19
- The Zen Master story: 00:32:00
- The new Mission Impossible movie: 00:31:45
- AI, electricity, and their impact on the world: 00:30:52
- The Art of Possibility by Ben Zander and Roz Zander: 00:36:23
 
Key Quotes:
 
“Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin
“Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin
“Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin
 
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
 
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get you

Welcome to another exciting episode of "Let's Talk Business"!
In today's conversation, our host, Meny Hoffman, sits down with Pinchas Engel, founder of Pinit Bookkeeping, to delve deep into the world of e-commerce and financial management. 
Pinchas shares invaluable insights on how to stand out in the competitive e-commerce landscape, the pivotal roles of bookkeepers, controllers, and CFOs, and the importance of delegating tasks to elevate your business.
From understanding key financial metrics and their impact on profitability to navigating the challenges posed by COVID-19, Pinchas brings a wealth of knowledge to help business owners align their vision, financial strategies, and marketing efforts. Whether you're an early-stage entrepreneur or a seasoned business owner, this episode is packed with practical tips on improving your financial literacy, creating a structured business model, and hiring the right financial support to ensure success.
Tune in to learn why understanding your finances is crucial and how you can leverage expert advice to make better decisions and grow your business profitably. Let's talk business with Pinchas Engel!
BIO :

Pinchas Engel founded Pinit Bookkeeping, a firm dedicated to helping established e-commerce sellers. Pinchas's main mission is to give his clients clear insights into their finances, turning complex data into simple, actionable strategies. With a knack for making numbers make sense, he’s helped many clients boost their profits, making Pinit a trusted place for sellers looking for financial support.
LINKS : 
pinitbookkeeping.com
To watch or listen to this episode, visit:
https://ptexgroup.com/podcast/
Listen via WhatsApp:
https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh
For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast.  
TIMESTAMPS : 
06:20 Business owners must know key financial metrics.
08:08 Key business metrics: return on investment, profitability.
13:10 High product profit gives room for contingencies.
17:12 New companies need strategy to succeed.
19:31 CFO focuses on future; bookkeeper, controller on past.
21:46 Marketing spends should align with company objectives.
26:33 Outsourcing services for business growth and efficiency.
29:54 Start with pricing, then justify cost.
32:55 Prefers business conversation over transaction categorization stress.
35:46 Create a clear business roadmap for success.
39:34 "Assess skills, seek support, and plan growth."
PRACTICAL POINTERS: Identify tasks you are not proficient at or do not enjoy and delegate them to your team. Make a list of tasks to delegate and assign them to team members or outsource as necessary.
Implement systems to track and manage inventory and sales data, especially important for e-commerce. Invest in analytics tools and review inventory data weekly to avoid over or under-stocking.
For early-stage businesses, consider outsourcing bookkeeping and hiring a fractional CFO to manage finances cost-effectively. Research and engage a bookkeeping service and fractional CFO to ensure professional financial oversight.
If you're a business owner, objectively assess your financial skills and seek support where needed. Take a financial literacy course or workshop, and consider consulting a CFO to get a professional audit of your financial strategy.
Develop a structured business model and a hiring roadmap that evolves as your company grows. Draft a business model that includes your long-term goals and a phased hiring plan based on projected growth milestones.