Leverage Your Podcast Show Lyndsay Phillips

Are you struggling to grow your podcast and convert listeners into clients? Many podcasters face this challenge because they lack a strategic plan. In this episode, I dive into the essential components of a successful podcast strategy, revealing how to attract a loyal audience and generate real business growth. You'll learn actionable tips to integrate your podcast into your overall marketing plan, ensuring it drives traffic and ROI. 

🎙️ Why having a strategic plan is crucial for podcast success and business growth.
🎙️ How to define your podcast's mission, goals, and target audience.
🎙️ The importance of understanding your business model and listener's journey.
🎙️ Strategies for leveraging your podcast content across different marketing channels.
🎙️ Tips for integrating your podcast into a cohesive content and marketing plan.
🎙️ The one thing that will help you get more reviews and boost your podcast's authority.
 
*Key Moments:*
00:00:00 - Intro 
00:02:01 - Defining the Mission and Purpose of the Podcast 
00:03:34 - Niching Down the Podcast Topic 
00:04:35 - Identifying the Goals for the Podcast 
00:07:45 - Understanding the Podcast Audience Avatar 
00:11:46 - Guiding the Listener's Journey 
00:14:49 - Incorporating Product Promotion in the Podcast 
00:17:28 - Integrating the Podcast into the Overall Marketing Plan
 
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
 >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you struggling to launch your podcast due to analysis paralysis and endless decision-making? You're not alone. Many aspiring podcasters get stuck in the planning phase, never pressing record. In this episode, I sit down with Jason Cercone, a podcast launch strategist, to uncover the secrets to launching your show with confidence. Jason shares a proven framework to get your podcast off the ground quickly, without getting bogged down in the details. Whether you're a seasoned pro or just starting out, you'll walk away with a clear action plan to finally hit publish on your podcast.
 
🎙️ Why the "launch and forget" approach to podcasting often leads to podfade and how to avoid it.
🎙️ How to create a strategic podcast launch plan that builds anticipation and engagement with your audience.
🎙️ Why focusing on quality over quantity is crucial when starting a new podcast.
🎙️ How to structure your podcast content into seasons to provide more value and flexibility.
🎙️ The importance of identifying your target audience and tailoring your podcast content to their needs.
🎙️ Strategies for repurposing your podcast content across multiple marketing channels to maximize its impact.
🎙️ Why finding the right podcast production specialist can be more valuable than a general virtual assistant.
 
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
 >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you struggling to repurpose your podcast content and maximize its reach? Do you feel like you're constantly creating new content from scratch instead of leveraging what you already have? In this episode, I sit down with Greg Wasserman, the head of relationships at Castmagic, a powerful AI-powered content repurposing tool. Greg shares how you can take your podcast episodes, meetings, and other conversations and turn them into a variety of valuable assets - from newsletters and social media posts to online courses and more. 
Discover how to work smarter, not harder, and unlock new revenue streams for your business.
How to repurpose podcast content into various formats like courses, newsletters, and social media posts.
Strategies for using AI prompts to create content that resonates with your target audience.
Tips for leveraging your existing conversations and meetings to generate new content assets.
Insights on how to become a better communicator by providing clear instructions to AI assistants.
Techniques for extracting maximum value from your podcast by turning it into multiple revenue streams.
The importance of experimenting with different content styles and formats to reach more people.
Ways to save time and increase productivity by automating content creation with AI-powered tools.


Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free 
>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

What if you host a podcast without a concern of how many downloads you get, how big your audience is… yet STILL get a huge ROI from podcasting. It CAN be done. I have Mike Allton Head of Strategic Partnerships at Agorapulse on the show to share the Zero Listens podcast strategy. He shares why it works, how to get the right guests for your show, how to engage in a conversation that converts and how to use the content in a way that generates more opportunities.
What you’ll learn: 
How to strategically choose podcast guests that build valuable business relationships
Techniques for converting podcast guests into potential partners or clients
How to use podcast content to fuel your sales team's outreach efforts
Mike’s "Zero Listens" podcast strategy focused on individual relationships
How to effectively repurpose podcast content for paid ads and sales enablement
Strategies for structuring podcast episodes to naturally introduce your products/services
How to leverage a team and streamline processes
 
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
 

We know people share lead magnets when guesting on a podcast or discovery calls, but can you sell high ticket programs or fill your mastermind program with podcasts? Absolutely! 
Jay Fairbrother, The Mastermind Guy shares why masterminds are so effective (in case you want to scale YOUR business) and why you may not need big sales funnels, how to find your purple fish and grow your mastermind with the right people. 
 
Here’s what we cover: 
The difference between masterminds and group coaching
How to leverage podcasts to grow masterminds and sell high-ticket items
How to stand out in the coaching industry to attract your ideal client faster
Understanding your ‘purple fish’ so that you get on the right podcasts with the right message
How to use exclusivity to drive more sales
How to qualify and attract the right clients
Common mistakes building and marketing a mastermind
 
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

There is more to being a podcast guest then having a one sheet, pitching to be on a show and recording the interview. Every step of the process needs to be strategic for you to gain leads and clients. 
My guest today, Jessica Rhodes of Interview Connections, go way back to when we were VA’s and started our businesses and she’s going to share about intentional strategies behind what shows you book on, your mindset about guesting, your talk, your offer and how to leverage the episodes to get more ROI. 
What you’ll gain: 
What strategies to focus on that will attract leads and clients (ie monetize your podcast guesting).
Common mistakes podcast guests make in their interviews that jeopardize their ROI 
How to craft a compelling call to action to move listeners to working with you
How to leverage podcast content post-interview to boost your results
Why your goals will impact podcast guesting, your approach and ROI 
An indirect ROI from podcasting, which has become the sole reason for guesting for one of Jessica’s clients 
How you can track and test your ROI from podcast guesting 
Why ‘co-creating’ an episode should be in your vocabulary and mindset before the interview
 
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest