61 episodes

Levership is a combination of leverage and leadership - it’s focusing your time on what will generate outsized returns. In other words, high-leverage leadership.

Together Kyle Racki and Matt Symes have both been in the trenches of entrepreneurship and through the Levership podcast share how they tackle challenges, ignite growth, and build profitable businesses.

They don't just talk theory. They dive deep into the real-life experiences of leaders from growing companies to uncover how they maximize the return on their time. Stay tuned as we explore the pivotal moments, the challenging decisions, and the innovative strategies of leverage and leadership.

Levership Kyle Racki and Matt Symes

    • Business
    • 5.0 • 9 Ratings

Levership is a combination of leverage and leadership - it’s focusing your time on what will generate outsized returns. In other words, high-leverage leadership.

Together Kyle Racki and Matt Symes have both been in the trenches of entrepreneurship and through the Levership podcast share how they tackle challenges, ignite growth, and build profitable businesses.

They don't just talk theory. They dive deep into the real-life experiences of leaders from growing companies to uncover how they maximize the return on their time. Stay tuned as we explore the pivotal moments, the challenging decisions, and the innovative strategies of leverage and leadership.

    Transitioning from Founder-Led Sales

    Transitioning from Founder-Led Sales

    SummaryIn this conversation, Kyle and Matt discuss the challenges of transitioning from founder-led sales to building a sales team. They explore the importance of positioning and persuasion in sales, as well as the stigma associated with the profession. They also share insights on hiring and training salespeople, and the role of a sales leader in scaling a sales team. The conversation provides valuable advice for small and micro businesses looking to grow their sales capabilities.
    Takeaways Transitioning from founder-led sales to a sales team is a challenging but necessary step for business growth. Positioning and persuasion are key skills in sales, and finding salespeople who can effectively communicate the value of a product or service is crucial. Hiring and training salespeople requires a systematic approach, including providing training, coaching, and ongoing support. Bringing in a sales leader can help scale a sales team, but it's important to first establish a solid sales process and have sales reps who can consistently hit targets.
    Chapters 00:00 Introduction and Recap
    00:38 Diving into the Sales Game
    01:22 Transitioning from Founder-Led Sales to a Sales Team
    03:03 The Skill of Persuasion in Sales
    04:26 The Difference Between Hunters and Farmers in Sales
    05:18 The Importance of Positioning in Sales
    06:31 Overcoming the Stigma of Sales
    09:45 Hiring and Training Salespeople
    11:45 Interviewing for Sales Positions
    17:48 The Pitfalls of Hiring Sales Reps
    21:48 Steps to Scale a Sales Team
    25:51 Bringing in a Sales Leader
    27:21 Reflection and Application

    • 33 min
    Building The Foundation for Demand

    Building The Foundation for Demand

    This insightful episode delves deep into the complexities of solving revenue problems and fostering business growth. The conversation covers essential topics like pro forma analysis, scalability, customer mix, and product mix. It further emphasizes the significance of customer service improvements, understanding lost opportunities, and the pivotal role of customer experience in driving revenue. Whether you're facing challenges in scaling your business, retaining customers, or improving conversion rates, this episode offers valuable insights and actionable strategies for business leaders and entrepreneurs. Tune in to learn how to refine your approach to revenue generation and lay a strong foundation for future marketing efforts.
    Introduction to Revenue Challenges and Growth Strategies
    [0:00]: Introduction to the topic: tackling revenue problems and growth strategies. Dissecting Revenue Problems
    0:03]:** Discussion on dissecting revenue problems.
    [2:35]: Understanding the importance of a 12-month pro forma analysis. Delving into Revenue Sources and Customer Retention**
    [9:07]:  Exploring various revenue sources and the significance of customer retention.
    [9:32]: Emphasis on focusing on customer retention before acquiring new customers. Importance of Product Mix and One-Step Adjacency Products**
    [11:42]:   The role of one-step adjacency products in revenue growth. Customer Retention, Conversion Rates, and Marketing Strategies**
    [15:13]:  Identifying low conversion rates from SQL to SQO.
    [15:24]:  Discussing reasons behind low conversion rates.
    [17:53]:  Exploring the impact of understanding customer needs.
    [23:54]:  Recognizing the need to enhance the customer experience.
    [27:31]:  Strategies for creating exceptional moments for clients at the end of engagement. Follow-Up Tasks and Planning for Future Discussions
    [27:49]: Teasing the next episode's focus on marketing strategies.
    [28:25]: Emphasizing the necessity of a solid foundation before prioritizing marketing efforts.
    [28:31]: Concluding remarks and plans to continue the discussion in a future episode.  

    • 29 min
    Reframing 'New Year, New Me'

    Reframing 'New Year, New Me'

    Introduction to "Separation Season"
    Time Stamp [0:00]: Introduction to the concept of "Separation Season" - a period between mid-November and mid-January characterized by various distractions and challenges. Challenges and Planning for Q1 Campaign Launch
    Time Stamp [0:07]: Overview of the challenges encountered during 'Separation Season'. Time Stamp [4:38]: Strategies and insights on planning for the Q1 campaign launch. Time Stamp [5:52]: Techniques to maintain focus on work during the holiday season. Setting Goals and Fitness Challenges During Holidays
    Time Stamp [8:23]: The importance of goal-setting and staying productive during the holidays. Time Stamp [12:46]: Approaching fitness goals with discipline during the holiday season. Reflection and Reframing 'New Year, New Me' Resolutions
    Time Stamp [15:54]: A deep dive into self-reflection on motivations and maintaining energy levels. Time Stamp [18:01]: How to reframe perspectives on the traditional 'new year, new me' mindset. Balancing Personal and Business Cycles
    Time Stamp [18:43]: Reflections on finding balance and fresh starts in personal and business cycles in September and March. Time Stamp [19:52]: Discussion on harmonizing personal growth with business cycles. About the Podcast: This episode delves into the intricacies of managing productivity, focus, and personal growth during the challenging "Separation Season." The conversation, led by two knowledgeable individuals, provides actionable strategies for navigating work and health challenges, emphasizes the significance of continual goal-setting, and offers a fresh perspective on the new year resolutions. Listen in for an inspiring and insightful discussion that promises to equip you with tools for optimizing productivity and personal development during demanding times.

    • 25 min
    Seeing Into the Black Box

    Seeing Into the Black Box

    Kyle and Matt dive into the intricacies of managing and unravel the challenges that come with growth – from honing in on the right priorities to overcoming constraints. The spotlight is on the pivotal role of crystal-clear communication, the art of setting expectations, and the relentless pursuit of result-driven activities. Leaders; Show your work, uphold regular check-ins, and ensure that you're consistently visible within your organization. Plus, gain insights into the profound beliefs and mindsets of successful business owners and discover the undeniable importance of nurturing key relationships and championing adaptability in the face of change.

    • 28 min
    Unlocking High Performance

    Unlocking High Performance

    Join Matt Symes and Kyle Racki as they dive deep into the nuances of leadership, performance, and organizational growth. From the significance of clear direction to the dangers of micromanagement, our guests unravel what it takes to build high-performing teams. With insights into the role of technology like ChatGPT in coaching and the essence of intrinsic motivation, this episode is a treasure trove for leaders and aspiring changemakers. Discover strategies to enhance your leadership style, promote continuous learning, and create an environment where everyone thrives.
    1. The Value of Direction and Execution:
    Need for leaders to instill a sense of direction. Pitfalls of relying solely on memory for decisions. Ebenhaus's Curve and information retention. The importance of regular reflection and assessment. 2. Approaches to Performance and Improvement:
    Top-down vs. bottom-up approaches. The role of post-mortems and weekly reviews. Setting goals and consistent reflection. 3. Matt Symes on Effective Leadership:
    The power of regular reviews and observations. Implementing daily stand-ups or intention-setting meetings. Aligning organizational purpose with individual passions. Significance of mastery and skill development. Intrinsic motivation: purpose, mastery, autonomy, and relatedness. 4. Embracing Technology for Coaching:
    Use of ChatGPT in coaching and skill development. Deliberate practice and setting realistic goals. Kyle Racki's experience with ChatGPT in coaching. Promoting continuous learning and skill acquisition. 5. Managing vs. Micromanaging:
    Kyle on the traits of micromanagers. The balance between hands-off and prescriptive management. Creating an environment of clarity and support. Improving processes before focusing on individual performance. Building a team dynamic: respect, healthy conflict, shared mission. 6. Motivating and Demotivating Factors:
    Kyle Racki on demotivating factors for high performers. Emphasizing purpose and creating a supportive environment. Conclusion:
    Leadership strategies and enhancing organizational processes. Podcast Description:
    Join Matt Symes and Kyle Racki as they dive deep into the nuances of leadership, performance, and organizational growth. From the significance of clear direction to the dangers of micromanagement, our guests unravel what it takes to build high-performing teams. With insights into the role of technology like ChatGPT in coaching and the essence of intrinsic motivation, this episode is a treasure trove for leaders and aspiring changemakers. Discover strategies to enhance your leadership style, promote continuous learning, and create an environment where everyone thrives.



     







     




     

    • 45 min
    AI Unleashed: How Modern CEOs are Transforming Business

    AI Unleashed: How Modern CEOs are Transforming Business

    Kyle and Matt delve deep into the evolving world of AI integration in business. From writing emails and streamlining meetings with tools like Chat GPT and Fireflies AI to revolutionizing sales processes and HR tasks, discover how AI is not just for tech nerds. Matt shares insights on the potential pitfalls of AI reliance, the significance of verifying AI outputs, and how AI is redefining productivity across industries. Whether you're a CEO looking to enhance your company's capabilities or just curious about the future of AI in the workplace, this episode is packed with actionable insights and forward-thinking perspectives. Dive in to explore the real and potential impact of AI on daily operations and the broader business landscape. Don't forget to share or leave a review!

    • 36 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

YourFutureVP ,

Running a business?

The Racki & Symes Podcast will give you a boost of business training, tools, and pep in your step. I love how these two are obsessed with keeping you pointed toward the “finish line”, and how to focus your decisions on winning, in business and in life.

OneRedCat ,

Knowledge Mic Drop

There are so many podcasts out there that ar e purely hypothetical. But Kyle and Matt know what they’re talking about and deliver it with incredible clarity. Must listen.

Jessica34bridge ,

See inside real business challenges

This podcast pulls back the curtain on real business challenges and the solutions, the struggles and the chewy questions that founders, entrepreneurs and their teams need to wrestle. You will hear honest, behind the scenes stories on growth - and failing. This is 100% worth your time. And the book recommendations are on point!!

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