A chat about the realities of running a Massage Therapy practice - or any health, wellness or fitness business, really! Currently in mini-series format, where we do 3-5 episodes that deep dive into a topic.
You’ve probably got great hands-on skills and work well with your clients one-on-one. Most of you have that stuff down. But it’s the stuff "beyond the massage table", beyond the treatment room, office or studio, that you might need advice on. How do you run your business and make it a success while still having time for the rest of your life? What’s marketing all about? Should you be using social media? How do you save money for vacations, tax time, and the rest of your life when your income is unpredictable? What do you do when a client is unhappy with your treatment?
That's just some of the topics we discuss! So grab a cup of your favourite beverage and let's dive right in.
Financial Planning for Massage Therapists
Financial planning can be a really tricky topic for anyone who is self-employed, including massage therapists.
We want to have a good life, both now and in the future, but there are so many things to consider. There is a business to build, clients to see, and of course, a personal life to live! No one wants to be working all the time, even if there are times we need to.
But just like we plan for things like graduation or a milestone birthday, we also need to plan for other big life changes like buying a house and retirement.
So for this episode, I am sharing my perspective as a fellow business owner and former massage therapist. I know how tricky it can be when you’re a solo business owner!
This is the fourth and final episode in my short series on How to Stay a Massage Therapist for the Long Haul. Show notes are now available for all episodes at happylittlebiz.com/show-notes/
The Three T's of Staying Healthy as Massage Therapists
They say many massage therapists quit or burn out in 3-5 years. But that doesn't have to be you! If you want to stick around your massage therapy career for the long term, I've got some tips and tools you can use to help your body (and mind!) be in it for the long haul.
This is the third episode in my short series on How to Stay a Massage Therapist for the Long Haul. Show notes are now available for all episodes at happylittlebiz.com/show-notes/
Setting Boundaries and Avoiding Burnout
Massage therapists are passionate about their careers, but this can sometimes lead to working too much and not taking enough time for self-care. This can lead to burnout and feeling like we don't have a life outside of work.
So in this episode, we are discussing:
Using your Enough number (see last week’s episode!) to set goals
How growth for the sake of growth isn’t worth your time (and will only lead to burnout)
Setting boundaries as a business owner (to avoid, you guessed it, burnout)
How you should think of yourself as more than just your job title
The importance of working to live (having your career support your life, not run it!)
This is the second episode in my short series on How to Stay a Massage Therapist for the Long Haul. Show notes are now available for all episodes at happylittlebiz.com/show-notes/
Massage Therapist Business Goals
This next series of episodes is going to talk about realistic, achievable business strategies that, when all put together, allow you to keep working as a massage therapist for many years to come.
Over this set of five episodes, we’re going to talk about financial factors, business planning, setting boundaries within your business, tools, and technology you can use to make your life easier, and the importance of taking time for your own self-care.
Today we are talking about setting business goals. We are discussing:
What are business goals, exactly?
The concept of SMART goals
Figuring out what your Enough number is in terms of income
The importance of setting realistic goals that fit both your career and life.
This is the first episode in my short series on How to Stay a Massage Therapist for the Long Haul. Show notes are now available for all episodes at happylittlebiz.com/show-notes/
Should Massage Therapists Be Employees?
Being self-employed as a massage therapist is the norm, at least in North America.
However, the vast majority of people would be much better off as employees, rather than working for themselves.
Why do I say this? There are a few reasons, which I go over in today's episode.
This is the third episode in my short series on Controversial Topics Within Health and Wellness. Show notes are now available for all episodes at happylittlebiz.com/category/show-notes/
Massage and Science - What's the Proof?
One of the things massage therapists on the whole are sensitive about are questions about the efficacy of their treatments.
There are a lot of therapist websites out there that have this big list of conditions, diseases, and disorders that they say massage therapy can treat.
So in today’s episode, we’re talking about the science behind massage therapy - or the lack of it. But we’re also talking about why it doesn’t necessarily matter, at least in terms of running your business!
This is the second episode in my short series on Controversial Topics Within Health and Wellness. Show notes are now available for all episodes at happylittlebiz.com/category/show-notes/
Helpful tips and insights
I've been tuning into this podcast since it started, and haven't heard an episode that I didn't enjoy.
Really helpful for the marketing and business side of things - something I didn't learn a whole lot of in massage therapy school.
Candice speaks to topics that are relevant to massage therapists, because she's been there. She's also really engaging...so listening is fun!