334 episodes
Ecommerce Coffee Break – Podcast for Shopify Stores and DTC Brands. Perfect for everyone who sells online. Become a smarter Shopify store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship.
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5.0 • 3 Ratings
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The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings. Ranked among the top 5% most popular global shows on ListenNotes, the podcast stands as the fastest-growing in the Shopify ecosystem. New episodes are released twice a week. Please follow, rate, and review the podcast if you enjoy it. For show notes, inquiries about becoming a guest, or sponsoring the podcast, please visit https://ecommercecoffeebreak.com/ Subscribe to our free weekly ecom news summary: https://newsletter.ecommercecoffeebreak.com/
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Why You Can't Scale Ecommerce Without This AI Solution — Charles Camisasca | Why AI is Important in Ecommerce, Advantages of AI in Ecommerce, Why AI can be overwhelming for ecom businesses, Trends in AI for Ecommerce, Data Analysis with AI
In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisasca, founder at ecommboardroom.com.
Topics discussed in this episode:
How AI be used to benefit ecommerce businessesWhat are some challenges of using AI for ecommerceHow AI helps ecommerce businesses with data analysis and content creationWhat are the current trends in Ecommerce & AI
Links & Resources
Website: https://www.ecommboardroom.com/app
Shopify App Store: https://apps.shopify.com/boardroom
LinkedIn: https://www.linkedin.com/in/charles-camisasca-a6289381/
X/Twitter: https://twitter.com/ecommboardroom
Get access to more free resources by visiting the podcast episode page at
t.ly/KvrHV
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com -
iPaaS: Your Secret Weapon to Beat Peak Season Rush — Mark Simon | The Importance of Good Data for Effective Automation, Challenges Faced by Smaller Companies with Automation as they Grow, How Modern Integration Platforms Facilitate Automation (#308)
In this podcast episode, we discuss how to make this years peak shopping season a success with automation and AI. Our featured guest on the show is Mark Simon, VP of Strategy at Celigo.com.
Topics discussed in this episode:
Importance of automation in peak shopping seasonsChallenges faced by smaller companies with automation as they growSignificance of adopting an "automation first" mindset in e-commerceThe importance of good data for effective automationIdentifying areas for improvement through automationHow modern integration platforms facilitate automation
Links & Resources
Website: https://www.celigo.com/
Shopify Integration: https://www.celigo.com/integrations/shopify/
LinkedIn: https://www.linkedin.com/company/celigo-inc/
X/Twitter: https://twitter.com/celigoinc
Get access to more free resources by visiting the podcast episode page at
t.ly/rmTBe
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com -
How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307)
In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.com
Topics discussed in this episode:
The most common mistake that affects return on ad spendThe crucial metrics in evaluating ad performanceWhat pixels are and why they are important Why properly setting up tracking is crucialHow to get started with tracking as a beginnerWhy first-party pixel tracking is important for the future as third-party cookies go away
Links & Resources
Website: https://www.trackifyapp.com/
Shopify App Store: https://apps.shopify.com/trackify-1
LinkedIn: https://www.linkedin.com/in/simon-kr%C3%BCger-733155125/
YouTube: https://www.youtube.com/channel/UCdjrDMbDXUnfhwaJTQmpSEQ
Get access to more free resources by visiting the podcast episode page at
t.ly/CqEhf
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com -
Sell Like a Boss: The Secret Formula for Selling Your DTC Business — Chris Shipferling | How to Make Your Business Worth More, How to Get Buyers Interested, How to Get Funds to Grow, Why Selling Online Businesses is Tough
In this podcast episode, we unpack the strategies to make your business sale-ready. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.co
Topics discussed in this episode:
How to get your business ready to sell at a higher priceHow to attract potential buyers by making improvements across the company The role of investment funds in providing capital to help businesses growWhy buyers and sellers often have different price expectations when it comes to acquisitionsThe Reasons behind the recent slowdown in e-commerce business sales
Links & Resources
Website: https://www.southcol.co/
LinkedIn: https://www.linkedin.com/in/chrisshipferling
Get access to more free resources by visiting the podcast episode page at
t.ly/wtClv
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com -
Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)
In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com
Topics discussed in this episode:
Why attribution is crucial for business leaders and executives in making informed marketing decisionsHow a click-based, first-party data model provides a "single source of truth."The different attribution models, including multi-touch and single-touch models, and their impact on decision-makingWhat different attribution models reveal about the customer journey.Common misconceptions about attribution, including the impact of third-party cookies and the significance of impression dataFuture developments in attribution solutions, such as integration with Customer Data Platforms (CDPs)
Links & Resources
Website: https://www.attributionapp.com/
Shopify App Store: https://apps.shopify.com/attribution
LinkedIn: https://www.linkedin.com/company/attribution/
X/Twitter: https://twitter.com/attributionapp
Get access to more free resources by visiting the podcast episode page at
t.ly/yYvEW
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com -
Business Valuation: Why You NEED an Exit Plan Before Selling — Emmett Kilduff | The Process of Selling a Business, Why to start planning early for a business sale, The 7-step M&A Process for a Business Sale, How to Prepare for a Business Exit (#305)
In this podcast episode, we discuss strategies to maximize your business's value when it's time to sell. Our featured guest on the show is Emmett Kilduff, Co-Founder and CEO of thefortiagroup.com
Topics discussed in this episode:
The process of selling a businessWhy should you start planning for a business sale earlyThe 7-step M&A process for a successful business saleHow to prepare for a business exitHow market trends affect business valuationHow long it takes to sell a businessAnd more
Links & Resources
Website: https://thefortiagroup.com/
LinkedIn: https://www.linkedin.com/company/the-fortia-group/mycompany/
YouTube: https://www.youtube.com/@thefortiagroup
Get access to more free resources by visiting the podcast episode page at
t.ly/a6X8u
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Customer Reviews
Great show, great host!
As a long time listener, I was finally able to be a guest on the show and it was an amazing experience. Lots of great questions, and I hope you all enjoy my show! Thanks for hosting, Claus!
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