Naavik Gaming Podcast Naavik

There are 3B gamers in the world, and many of those players have disabilities. Often called “accessibility” or “adaptive gaming”, this is one of the most important topics (and markets) in the gaming industry. From mobility, visual, and hearing impairments to cognitive and speech impairments, the industry has begun making strides in addressing how we can enable as many people as possible to access gaming experiences, plus interpret and perceive the content as intended.
Alexander Dunn, Founder and CEO of Cephable, joins our host, Alexandra Takei, Director at Ruckus Games, for a discussion on who is doing what in the hardware space, which games are masterclasses in pushing the frontiers of accessibility, and how AI is impacting studios' abilities to do these things in a cost efficient manner. We also discuss how Cephable is playing a role as a mediator between different types of inputs (gesture control, voice activation, and facial recognition) and is building a marketplace of games that support adaptive controls.  

We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to https://gaming.lsvp.com/.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
 
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Sound design by Gavin Mc Cabe.

Online safety for kids has only become more important over time, and it's become a thorny compliance topic for games teams to wrestle with. Fortunately, talented entrepreneurs are creating solutions that make it easier for games teams (and beyond) to tackle these challenges. 

To help explore this nuanced topic, host Aaron Bush is joined by Kieran Donovan, co-founder and CEO of k-ID (which recently raised a $45M Series A, led by Lightspeed and a16z), as well as Dylan Collins, serial entrepreneur behind Demonware, Jolt, and SuperAwesome.

We dive into what’s changed in the kidtech market over the past decade, k-IDs new approach, lessons learned from SuperAwesome, where the market and k-ID are headed next, and how games teams can benefit from these emerging solutions.

This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit https://clevertap.com/gaming/ for more details. 

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Who’s On:
Guest - Kieran Donovan: https://www.linkedin.com/in/kieran-donovan-06399819/ 
Guest - Dylan Collins: https://www.linkedin.com/in/dylanc/
Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/ 

Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

Voice games have had a quiet history compared to mobile, console, and the PC gaming arena. However, Lightspeed and Microsoft’s M12 Ventures see Volley Games as a leader and game changer in the space, co-leading a $55M Series C on the backs of solid MAU and ARR.
Our host, Alexandra Takei, Director at Ruckus Games, speaks with Max Child, CEO and Co-Founder of Volley, about the history of voice games, the current market, and the AI inflection point that enables experiences that were once hindered by slow speech recognition, difficulty in assessing intent, and the inability to interrupt an AI speaker. 
The duo dive into what’s in the Volley portfolio, how the games are performing, who is playing them, and how they are monetizing. We discuss the history of “input design” in games (controllers, mouse, keyboard, bespoke hardware) and why voice is one of the most powerful input mechanisms at the heart of human connectivity. That and more!

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
 
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.

Mobile gaming is a tough business, but Voodoo has been able to evolve with the times. After years of pioneering hypercasual, the company has more recently set its sights on making casual mobile games with deeper metas and monetization tactics. This pivot sparked major changes across the organization, but it’s already led to major hits – the largest of which is Mob Control, which surpassed the $200M revenue barrier and is still climbing.
In order to learn the full story of Mob Control, host Aaron Bush flew to Barcelona, Spain to meet with Miguel Santirso, a General Manager at Voodoo whose internal studio, Mambo Studio, has masterminded the game’s ascent. We discuss Voodoo’s unique culture, the origin story of Mob Control, and the key decisions that led to the game’s success. We also touch on what’s next for Mob Control and how the team is managing the next hit on its hands, Block Jam.
This is a case study in mobile gaming excellence you certainly won’t want to miss.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
Who’s On:
Guest - Miguel Santirso: https://www.linkedin.com/in/miguelsantirso/ 
Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.

Casual word games is a tough, tough category to compete in on mobile. Not only is it a very crowded red ocean, but casual games are notoriously hard to monetize effectively through IAPs, making user acquisition even more difficult than it already is in the post-IDFA world. That said, Funcraft is making it work in their favor, building a thriving, growing business with an expanding portfolio of games and with the ability to spend profitably, at scale, on user acquisition. With a small team of experienced industry veterans, investments in systems, processes, and analytics, as well as a second-to-none ad mediation stack, Funcraft is a great case study in how it is still possible to compete with the big guys — and win. 

To learn more about how Funcraft is making it work, your host Niko Vuori talks with Michael Martinez, Founder & CEO of Funcraft. 

Funcraft: https://www.funcraft.com/. You can find Michael Martinez on LinkedIn.

This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit https://clevertap.com/gaming/ for more details. 

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
 
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

Between Apple’s policy changes and growing government regulations, privacy concerns have sparked a significant shift in AdTech strategies. This episode investigates the potential for privacy-focused ads, exploring how companies are adapting to new regulations while still striving for effective targeting. Host Devin Becker is joined by Geeshan Willink, CEO of Nefta, to dig into the complexities of maintaining anonymity and its implications for the gaming industry.

Geeshan shares insights on Nefta's journey from its web3 roots through the struggles with building ad technology that meets growing privacy standards. We explore the balancing act between precision targeting and user privacy, comparing anonymous user profiling with traditional fingerprinting methods. Willink offers examples of how behavioral-based identification can lead to effective ad targeting without compromising user data and discusses the potential impact on player retention and ad inventory pricing. The discussion also touches on the challenges of implementing these new approaches in an entrenched industry, recent trends in AdTech, and predictions for the future of ad-supported gaming.

We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to https://gaming.lsvp.com/.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
 
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.