25 min
NRF 2020 - Interview with Weis Markets on marketing fundamentals for grocery eCommerce Digital Grocer Podcast
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- Business
In this podcast, we’re joined at NRF 2020 by Ron Bonacci, VP of advertising and marketing at Weis Markets. Ron, a pioneer in grocery eCommerce, shares incredible insights on the evolution of online shopping in the US. From his past launching and managing the Kroger Plus Card, to looking forward to what future technologies he expects will most impact retailers, this is a great podcast to learn more about eGrocery and how to plan for successful implementation.
Ron recognizes the hesitation that retailers have with investing in eCommerce, but explains that there isn’t much of a choice for regional or mid-size retailers.
“Well first and foremost, you’ve got to make sure that all levels of the company, from the top executives down, understand it and get it because the reality is in the grocery industry… If you’re not in eCommerce, you may perish… You’ve got to survive, and you can’t afford to lose 3, 5, 10, 12, 15% of your business in sales and give that away to your competition and then think that you’re gonna still survive in this space.”
Ron and Sylvain go on to discuss some key marketing fundamentals of a successful eCommerce experience, such as:
good quality product data
search engine optimization
search capabilities
Listen to the podcast now to hear what grocers should consider for eCommerce strategy and long term vision, future technologies with great potential for grocery eCommerce and what’s in store for Weis Markets in 2020.
See omnystudio.com/listener for privacy information.
In this podcast, we’re joined at NRF 2020 by Ron Bonacci, VP of advertising and marketing at Weis Markets. Ron, a pioneer in grocery eCommerce, shares incredible insights on the evolution of online shopping in the US. From his past launching and managing the Kroger Plus Card, to looking forward to what future technologies he expects will most impact retailers, this is a great podcast to learn more about eGrocery and how to plan for successful implementation.
Ron recognizes the hesitation that retailers have with investing in eCommerce, but explains that there isn’t much of a choice for regional or mid-size retailers.
“Well first and foremost, you’ve got to make sure that all levels of the company, from the top executives down, understand it and get it because the reality is in the grocery industry… If you’re not in eCommerce, you may perish… You’ve got to survive, and you can’t afford to lose 3, 5, 10, 12, 15% of your business in sales and give that away to your competition and then think that you’re gonna still survive in this space.”
Ron and Sylvain go on to discuss some key marketing fundamentals of a successful eCommerce experience, such as:
good quality product data
search engine optimization
search capabilities
Listen to the podcast now to hear what grocers should consider for eCommerce strategy and long term vision, future technologies with great potential for grocery eCommerce and what’s in store for Weis Markets in 2020.
See omnystudio.com/listener for privacy information.
25 min
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