Online Marketing to Boomers Isn’t Your Father’s Marketing Strategy The Advertising Show

Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets. David has worked in the online marketing industry since 1995, crafting his expertise in developing interactive...