Path to Business Bethany Barrette

Starting a business can be thrilling, but what happens when your closest circle doesn't fully support your entrepreneurial journey? In our candid chat, we delved into the complexities of starting a business amidst skeptical friends and family.

🤔 Skepticism & Support: It's common for loved ones to express doubt when you embark on entrepreneurship. They might worry about the viability of your venture or recall past experiences with MLM schemes. But beneath the skepticism lies genuine care and concern.

💼 Professional Perception: As entrepreneurs, we understand the importance of professionalism. Yet, our friends may struggle to view us in a business context, especially if they've known us in a different light—perhaps as the life of the party rather than serious professionals.

📸 Photographer Predicament: As wedding photographers, we've encountered scenarios where friends opted for competitors over us, leaving us questioning their faith in our abilities. The disappointment stung, but it also highlighted the need for clear communication and expectation-setting.

💰 Discount Dilemma: Offering discounts to friends can be a tricky territory. While it may seem like a gesture of goodwill, it's essential to consider the value of your services and the impact on your business's bottom line.

👫 The Value of Trust: When friends do choose to support our businesses, it's more than a transaction—it's a testament to the trust they have in us. Their belief in our abilities fuels our passion and drives us to deliver our best work.

🔄 Turning Skeptics into Supporters: While not everyone may immediately grasp the value of our services, it's our responsibility to educate them. By showcasing our expertise, professionalism, and dedication, we can turn skeptics into staunch supporters.

💡 Finding Common Ground: Open communication is key. When friends express reservations about hiring us, it's an opportunity to address their concerns and find common ground. Explaining the intricacies of our work and the value we bring can bridge the gap between skepticism and support.

🌟 Celebrating Supportive Allies: To those friends and family members who believe in us, we express our deepest gratitude. Your unwavering support means the world to us, and we're committed to exceeding your expectations every step of the way.

🤝 In Conclusion: Entrepreneurship isn't just about building a business—it's about forging connections and nurturing relationships. While skepticism may linger, it's the bonds of trust and support that propel us forward on our entrepreneurial journey.

Whether you're an entrepreneur navigating the challenges of starting a business or a friend contemplating hiring a loved one's services, remember this: behind every venture is a passionate individual striving to make their mark on the world. Together, let's champion each other's dreams and celebrate the power of friendship and entrepreneurship.

Today, we're diving deep into a crucial aspect of being a wedding professional: having a backup plan. We all know that weddings are intricate events with numerous moving parts. Yet, unlike many other professions, we don't get sick days. When you're a wedding professional, there's no calling in sick; you have to show up no matter what.

The topic of backup plans often arises, especially during unpredictable times like the onset of the COVID-19 pandemic. Couples began to ask, "What if someone falls ill?" This concern hit close to home for us, as we recently returned from a period of illness ourselves. Thankfully, it occurred during the off-season, which eased the situation a bit. But it got us thinking about the importance of having contingency plans in place.

One significant instance where we had to rely on our backup plan was when we found out we were pregnant with twins. Bethany ended up on bed rest in the midst of wedding season. Despite our meticulous planning, the twins arrived earlier than expected, throwing us into chaos. But because we had already communicated with our clients and arranged for backups, we managed to fulfill our commitments seamlessly.

This experience underscored the necessity of having backup plans and strong connections within the community. It's not just about you falling ill; family emergencies or unforeseen circumstances can also disrupt your availability. Having a reliable network of fellow professionals can be a lifesaver in such situations.

We've also encountered challenges with content creation, realizing the importance of scheduling and maintaining a buffer of pre-created content. As we grappled with our recent illness, we saw the impact of pausing content creation on our online presence. It's a reminder that consistency is key in today's digital landscape.

Our experiences have taught us valuable lessons. We've learned that professionalism isn't just about delivering top-notch service under ideal conditions; it's about navigating challenges with grace and preparedness. Whether it's illness, family emergencies, or unforeseen events, having backup plans and a supportive network can make all the difference.

Ultimately, it's about prioritizing our clients' needs and ensuring they receive the service they deserve, regardless of the circumstances. By proactively addressing potential challenges and having contingency plans in place, we can uphold our commitment to excellence and professionalism in the wedding industry.

So, to all my fellow wedding professionals out there, let's continue to prioritize preparedness, build strong connections within our community, and navigate the unexpected with confidence. After all, it's these challenging moments that truly define our dedication to our craft and our clients.

In the realm of wedding services, there's a heated debate which revolves around which aspect should take precedence: photography or videography. While both are essential for capturing the special moments of a wedding day, there's a trend that videographers should be valued more than their photographic counterparts. This controversial subject sparks strong feelings and it's worth exploring.

This debate begins with an acknowledgment of the distinct skill sets required for both photography and videography. Each discipline has its strengths, its nuances, and its challenges. However, when we weigh the factors that set videography apart – the investment in gear, the meticulous setup, and the extensive editing process – it becomes evident why videographers should make more money.

As photographers, our kits are undoubtedly substantial investments. But when compared to the arsenal of equipment required for videography, it's like bringing a knife to a gunfight. Cameras, tripods, audio equipment, lights – the list goes on. The sheer volume and cost of gear alone justify a higher price point for videographers. Then there's the setup time. While photographers are busy scouting for the perfect shot, videographers are orchestrating an entire cinematic production. From positioning multiple cameras to ensuring pristine audio, their meticulous attention to detail translates into hours of additional groundwork.

And let's not forget about editing. Photographers might spend some time tweaking photos, but videographers? They're like editing wizards, piecing together hours of footage into a seamless movie. It's a ton of work, and they deserve a pat on the back.

So, to all the couples out there planning their special day, we implore you: invest in your memories. Don't let budget constraints dictate the importance of videography. Trust us when we say that you'll thank us later.

In conclusion, while the debate between photographers and videographers may rage on, one thing remains clear: videographers deserve more – more recognition, more compensation, and more appreciation for the invaluable role they play in preserving memories that last a lifetime.

Today, let's delve into the world of behind the scenes (BTS), not the boy band, but the essential aspect of showcasing the inner workings of your business. As photographers, finding compelling content to share can sometimes be challenging. Clients crave authenticity, a peek behind the curtain, understanding the intricacies of what goes into capturing their special moments.

Weddings are an intricate dance of emotions, logistics, and creativity. For photographers, it's not just about clicking the shutter but also about orchestrating moments, guiding clients, and ensuring every detail is captured flawlessly. However, conveying this process to clients can be a challenge.

BTS content serves as a powerful tool to bridge this gap. It offers clients a glimpse into the photographer's world, helping them understand the value of engagement sessions, the art of giving direction, and the magic of capturing raw moments.

One effective method is utilizing smartphones to capture BTS footage. Placing a phone atop the camera allows for seamless recording of crucial moments throughout the day. From the excitement of the ceremony to candid interactions, these snippets offer clients a real-time view of their special day.

Moreover, BTS content isn't just for clients; it's a goldmine for social media. Platforms like Instagram and TikTok thrive on authentic, behind-the-scenes content. Whether it's creating reels, sharing stories, or engaging with followers, BTS footage adds depth and personality to your brand.

But the benefits extend beyond client engagement. BTS content fosters collaboration within the wedding industry. Collaborating with planners, florists, and DJs to showcase their work elevates your business while fostering meaningful relationships within the community.

Investing in BTS content isn't just about capturing moments; it's about curating an experience. Clients appreciate the transparency and professionalism it demonstrates. Moreover, it sets you apart in a competitive market, showcasing not just your portfolio but also your process and personality.

While incorporating BTS content may seem daunting at first, it's a worthwhile investment in your business's growth. Whether it's capturing candid moments or offering insights into your workflow, BTS content humanizes your brand, fostering deeper connections with clients and industry partners alike.

So, if you haven't already embraced BTS, now's the time. Equip yourself with the tools, whether it's a simple smartphone mount or hiring a dedicated videographer, to capture the magic unfolding behind the lens. Embrace the cringe, the imperfections, and the raw authenticity of BTS, and watch your business soar to new heights.

Special Guest: Catalina Bloch

Photobooth
www.mdrnphotoboothcompany.com
www.instagram.com/mdrnphotoboothco
Studio Rentals
www.mdrnstudio.space
Photography
www.instagram.com/mdrnactivations
Audio Guest Book
www.gushline.com
Photo Booth Mastery Course
www.instagram.com/photoboothmastery
photoboothmastery@catalinabloch.com
LEARN THE INS AND OUTS OF RUNNING A PHOTO BOOTH BUSINESS
Catalina has built digital courses that cover everything – from tech choices and client experience to business strategies and pricing guidance.

In the bustling world of events and celebrations, Catalina, the founder of MDRN Photo Booth, stands as a beacon of creativity and resilience. Her journey from a corporate insurance professional to a visionary in the photo booth industry is a testament to the power of following one's passion and embracing innovation.

Catalina's venture into the world of photo booths began with a serendipitous encounter at a convention in Las Vegas, where she stumbled upon a modern photo booth concept that sparked her entrepreneurial spirit. Armed with determination and a keen eye for aesthetics, she set out to revolutionize the traditional photo booth experience.

Starting with the basics, Catalina infused her photo booths with superior lighting and captivating backdrops, instantly setting her business apart. The next step was to find clients, so, Catalina did what she does best and "sponsored" (aka worked for free) an event and landed some big clients. As demand grew, she expanded her offerings to include audio guest books and 360-degree video booths, constantly pushing the boundaries of creativity.

The onset of the COVID-19 pandemic posed perhaps the greatest challenge yet for Catalina and her business. Faced with dwindling revenue streams, she pivoted swiftly, offering virtual photo experiences and interactive platforms for corporate clients. This adaptability not only sustained her business but also propelled it to new heights as virtual events gained popularity.

As the world slowly reopened, Catalina's foresight and innovation paid dividends. The virtual event experience she pioneered helped her business thrive in a post-pandemic landscape, leading to a surge in revenue and industry recognition. Reflecting on her journey, Catalina shares invaluable insights for aspiring entrepreneurs.

Finding a niche, effective marketing, and embracing automation are key pillars of success. Additionally, fostering connections and staying adaptable are crucial in navigating uncertain times.

Today, as MDRN Photo Booth celebrates its 10-year anniversary, Catalina stands at the pinnacle of success. With accolades including a lifetime achievement award and induction into the Photo booth Hall of Fame, her impact on the industry is undeniable. As Catalina looks toward the future, her entrepreneurial spirit remains undimmed. Armed with some of her favourite tools, and a passion for innovation, she continues to push the boundaries of photo booth experiences.

Rain on your wedding day is not exactly what most couples envision when they plan their special day. But as much as we hope for clear skies and sunshine, sometimes Mother Nature has other plans. So, what do you do when rain threatens to dampen your wedding festivities? Here are some insights and tips to help you navigate through the challenges and still have a memorable day:


Embrace the Unexpected: While rain might add stress to your wedding day, try to embrace the unexpected. Remember, some of the most beautiful moments can arise from unexpected circumstances. Keep a positive attitude and focus on the love and joy surrounding you.


Prepare for the Worst, Hope for the Best: Keep an eye on the weather forecast, but don't let it consume you. Prepare for rain by having a backup plan in place. Invest in some clear umbrellas for you and your wedding party to use, as they allow more light to filter through and look great in photos.


Have a Rain Plan: Ensure your venue has a backup plan for rainy weather. Whether it's an indoor space or a tented area, having a plan B will give you peace of mind. Discuss this with your venue coordinator well in advance.


Consider First Look Photos: If rain is in the forecast, consider having a first look before the ceremony. This will give you more flexibility for outdoor photos during breaks in the rain and allow you to enjoy your day without worrying about getting your attire wet during the ceremony.


Backup Outfit and Accessories: Pack a backup outfit and shoes, just in case the rain becomes too much to handle. Having spare clothing on hand can save the day if your original attire gets soaked.


Think Creatively: Rain can offer unique opportunities for creative wedding photos. Embrace the elements and work with your photographer to capture stunning shots with umbrellas, raindrops, and moody lighting.


Communicate with Your Vendors: Keep open communication with your vendors, especially your photographer and venue coordinator. Discuss your concerns about rain and ask for their advice and suggestions. Experienced professionals will have strategies in place to handle rainy conditions seamlessly.


Don't Stress: Remember, your wedding day is about celebrating your love and commitment to each other, regardless of the weather. Don't let rain dampen your spirits. Instead, focus on the moments you'll cherish forever.


Consider a Post-Wedding Photoshoot: If the rain interferes with your wedding day photos, consider scheduling a post-wedding photoshoot on a sunny day. This will give you a chance to capture those dreamy outdoor shots without worrying about the weather.


Trust Your Team: Finally, trust in your wedding team to handle any challenges that come their way. Experienced professionals will adapt to the situation and ensure that your day goes smoothly, rain or shine.



In conclusion, rain on your wedding day may not be ideal, but with proper planning and a positive mindset, you can still have a magical celebration. Embrace the unexpected, stay flexible, and focus on what truly matters – your love for each other. And who knows, maybe a little rain will bring you luck and unforgettable memories to cherish for a lifetime.