Podiatry Marketing Tyson E. Franklin and Jim McDannald, DPM

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networking within the podiatry community.
They cover various topics, including the value of engaging with content, expanding professional networks, staying updated on industry news, and showcasing expertise to discover opportunities like speaking engagements.
The conversation also touches upon respectful online interactions, the evolution of medical equipment marketing through social media, and the benefits of online platforms in building connections and collaborations across the podiatry profession.
✉️ CONTACTjim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk person or receptionist in a podiatry business. They emphasize that this role is not just about answering phones but is pivotal in representing the clinic's brand and ensuring a positive patient experience. They highlight the importance of selecting someone who is not only hospitable and professional but also fits the business's image and standards.
The discussion covers various aspects such as appearance, communication skills, handling online communications, dealing with complaints, and the necessity of ongoing training and education. Jim and Tyson argue that the front desk personnel should embody the values and professionalism of the clinic both inside and out and stress the distinction between the roles of a receptionist and a practice manager.
The episode also touches on the challenges and strategies for managing inherited staff when taking over an existing practice.
✉️ CONTACTjim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists.
We discuss the importance of understanding this powerful tool to gauge website health and improve marketing strategies.
We focus on Google Analytics, unpacking its benefits for tracking website traffic, visitor behavior, and conversion rates. We stress the importance of making data-driven decisions to optimize web presence and attract the ideal patient demographic.
The episode wraps up with advice on gradually exploring Google Analytics features and seeking help if needed, emphasizing its critical role in successful podiatry marketing.
✉️ CONTACTjim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Jim McDannald and co-host Tyson Franklin discuss the key strategies for podiatrists who want to elevate their social media presence. We explore a variety of post types that grab patients' attention and foster engagement, such as amusing content, quotes, inspirational stories, and actionable advice. Tyson shares insights on crafting posts that not only entertain but also inform and connect with audiences.
We discuss the power of storytelling, the importance of being relatable, and how special offers and contests can significantly increase social media interaction and visibility.
Join us as we provide practical tips for podiatrists looking to enhance their social media strategy and achieve greater patient engagement.
✉️ CONTACTjim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of enhancing patient experience and online reputation for podiatric practices.
They outline five actionable steps for clinics to improve their patient interactions and digital presence: implementing a comprehensive feedback system, optimizing online listings and monitoring reviews, personalizing patient communications, leveraging technology for convenience, and actively and empathetically responding to feedback and reviews.
These steps are aimed at increasing patient satisfaction, fostering practice loyalty, and improving the clinic's overall reputation online.
✉️ CONTACTjim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of the Podiatry Marketing Podcast, hosts Jim McDannald, DPM, and Tyson Franklin delve into five critical marketing rules that are essential for podiatrists aiming to enhance their practice. They emphasize the importance of marketing strategies designed to either attract or repel potential patients, the necessity of being actively involved in your marketing efforts, and the power of consistency in your marketing messages.
Additionally, they advise against trying to please everyone, underscoring the importance of targeting your ideal patient demographic. Through examples ranging from car manufacturers to beer companies, they illustrate how targeted marketing can effectively attract the right kind of patients to your practice.
The episode also includes discussions on the significance of understanding where your ideal patients spend their time and how collaborating with non-traditional partners like local businesses could amplify your reach. Throughout the conversation, both hosts stress the value of knowing your ideal patient intimately to tailor your marketing efforts for maximum impact.
✉️ CONTACTjim@podiatrygrowth.com