135 episodes

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM.

Look for new episodes every Monday morning.

Podiatry Marketing Tyson E. Franklin and Jim McDannald, DPM

    • Business

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM.

Look for new episodes every Monday morning.

    Personal vs. Automated Patient Review Requests

    Personal vs. Automated Patient Review Requests

    💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

    Join Tyson Franklin and Jim McDannald, DPM in this week's episode of 'Podiatry Marketing' as they delve into the essential topic of gathering patient reviews. 
    They discuss the pros and cons of personalized versus automated review requests, highlighting the importance of patient feedback in building trust and enhancing your online presence. Learn how to choose the right method based on your clinic's size, staff, and goals. 
    Whether you're a newly established practice or a growing clinic, this episode provides valuable insights on efficiently collecting meaningful reviews that can boost your search rankings and attract more patients.

    ✉️ CONTACT
    jim@podiatrygrowth.com

    • 28 min
    What is Your WORD for the Year?

    What is Your WORD for the Year?

    💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

    In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the concept of choosing a 'word for the year' to guide both personal and professional growth. 
    They delve into how selecting a single word can simplify and align goals, and Tyson shares his personal experience with using words like 'evolve,' 'abundance,' 'simplicity,' and 'discovery.' 
    The duo explores how this practice can enhance a podiatry business and encourage continuous improvement. They also inspire listeners to get creative with symbols and mantras to stay motivated.

    ✉️ CONTACT
    jim@podiatrygrowth.com

    • 16 min
    Knowing When It's Time to Switch Podiatry Marketing Providers

    Knowing When It's Time to Switch Podiatry Marketing Providers

    💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

    In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss when it's time to consider switching your podiatry marketing provider. They dive into key signs such as stagnant growth, poor communication, and outdated marketing strategies. 
    The episode also offers advice on performing research and due diligence, developing a transition plan, and monitoring your new marketing provider's performance to ensure your practice can effectively attract its ideal patients. Jim also provides insights into the emotional and practical aspects of changing providers, emphasizing the need for an expert who understands the field of podiatry.

    ✉️ CONTACT
    jim@podiatrygrowth.com

    • 29 min
    Be Aware of Potential Copyright Infringements

    Be Aware of Potential Copyright Infringements

    💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

    In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the implications of copyright infringements through Tyson's personal experience. Tyson shares how he recently received a copyright notice from YouTube, the importance of understanding terms and conditions, and the various options available to handle copyright claims. 
    They also cover the significance of using licensed content correctly and how modern technology helps detect unauthorized uses. This episode is an essential guide for content creators to avoid common copyright pitfalls.

    ✉️ CONTACT
    jim@podiatrygrowth.com

    • 24 min
    How Podiatrists Can Adapt to Direct-to-Patient Marketing

    How Podiatrists Can Adapt to Direct-to-Patient Marketing

    💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

    In this episode of Podiatry Marketing, Tyson Franklin and cohost Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing within the podiatry field. We explore a notable case of a medical hardware company advertising a bunionectomy procedure directly to consumers via TV ads, bypassing traditional marketing aimed at podiatrists. 
    The conversation delves into the pros and cons of this approach, including increased patient awareness but potential misinformation and challenges in the doctor-patient relationship. They also share strategies on how podiatrists can effectively educate patients and ethically market their services to navigate these challenges.

    ✉️ CONTACT
    jim@podiatrygrowth.com

    • 24 min
    What Would Walt Disney Do?

    What Would Walt Disney Do?

    💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
    In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic.
    Learn how to optimize your clinic's operations, delegate tasks, and create a magical patient experience inspired by Walt Disney's management style. Tune in for practical tips and strategies to grow your podiatry practice while maintaining a high level of patient care.
    ✉️ CONTACTjim@podiatrygrowth.com

    • 16 min

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