Podiatry Marketing Tyson E. Franklin and Jim McDannald, DPM

In this episode of the Podiatry Marketing podcast, we dive into the importance of hiring a Patient & Community Relations Manager (PCRM) for your podiatry practice. We'll discuss the crucial role this individual plays in enhancing patient experience, fostering community engagement, and driving practice growth.
Moreover, we emphasize the significance of finding an outgoing and trustworthy person for this position and share insights on how to identify and hire the right candidate.
To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

Learn more about Podiatry Marketing Live - October 21, 2023 in Chicago

Welcome to another exciting episode of the Podiatry Marketing podcast! In today's episode, your hosts, Jim McDannald, DPM, and Tyson Franklin, explore the often-misunderstood topic of marketing within the podiatry profession. They tackle the question: "Is marketing a dirty word, or is it essential for building a thriving practice?"
Throughout the episode, Jim and Tyson discuss:

The role of marketing in growing and sustaining a successful podiatry practice
Common misconceptions and myths about marketing in the healthcare industry
The ethical implications of marketing in podiatry and how to maintain a patient-centric approach
Don't miss this insightful discussion that challenges the stigma surrounding marketing in the podiatry profession and highlights the importance of embracing marketing strategies for the long-term success of your practice.
To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

Learn more about Podiatry Marketing Live - October 21, 2023 in Chicago

Did you know that incomplete tasks can create a sense of curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing.
This week Tyson and I discuss some practice ways of incorporating the Zeigarnik Effect to the benefit of your patients.
By using the open loop technique in your copywriting, you can create a sense of curiosity and anticipation in your patients. For example, when giving instructions, you could share 5 ways to do something but only give them two, promising to share the rest later. Similarly, in blog articles, you could share 10 ways to do something but only share five in part one.
By leaving these loops open, you create a sense of intrigue and anticipation, which can keep patients engaged with your content and coming back for more. So the next time you're creating content, consider using the open loop technique to create a powerful marketing tool that can keep your patients engaged and interested in your services.
To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Learn more about Podiatry Marketing Live - October 21, 2023 in Chicago

In this episode of Podiatry Marketing, Jim and Tyson discuss why building trust is essential for podiatrists to grow their practices. 
Here are some ways a podiatrist can build trust:

Provide excellent care: One of the most important ways to build trust with patients is by providing excellent care. This means taking the time to listen to patients' concerns, providing a thorough examination, and developing a personalized treatment plan that addresses their specific needs.


Establish rapport: Building rapport with patients is essential in building trust. Podiatrists should strive to make a connection with patients by showing empathy, understanding, and genuine interest in their well-being.


Communication: Effective communication is vital to building trust with patients. Podiatrists should communicate clearly and in terms that patients can understand, avoiding technical jargon. Podiatrists should also encourage patients to ask questions and address any concerns they may have.


Maintain a professional demeanor: Podiatrists should maintain a professional demeanor at all times, demonstrating their expertise and knowledge in their field. This includes dressing appropriately, being punctual, and treating patients with respect and courtesy.


Provide patient education: Providing patients with education about their condition, treatment options, and preventative measures can help build trust. By helping patients understand their care, they will feel more in control and confident in the treatment process.


Follow-up: Following up with patients after appointments can help build trust and show patients that their care is a priority. Podiatrists should check in on patients to see how they are progressing and address any concerns they may have.
Overall, building trust takes time and effort. By providing excellent care, establishing rapport, communicating effectively, maintaining a professional demeanor, providing patient education, and following up, podiatrists can build trust with their patients and grow their practice.
To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Learn more about Podiatry Marketing Live - October 21, 2023 in Chicago

In this episode of Podiatry Marketing, Tyson and Jim discuss why focusing on becoming the best at a few skills is better than trying to do everything at an average level.
A podiatrist becoming a jack of all trades, or someone with a broad range of skills and knowledge across different areas can have some downsides. Here are a few potential drawbacks:


Lack of specialization: A podiatrist who becomes a jack of all trades may have a broad range of skills, but they may not be an expert in any one area of podiatry. This can make it challenging to attract patients who are seeking a specialist in a specific area of foot or ankle care.

Burnout: Trying to keep up with a broad range of skills and interests can be overwhelming and lead to burnout. A podiatrist may feel pressure to stay on top of all the latest trends and developments in many fields, which can be exhausting.

Time management: Trying to keep up with a broad range of skills and interests can take a significant amount of time and resources. This can make it difficult to manage a busy practice and still provide high-quality care to patients.

Lack of differentiation: You may appear to patients as very similar to every other foot and ankle care provider. Those who set themselves apart can receive the recognition they deserve for their skills and contributions.

Diluted focus: Having a broad range of skills and interests can make it difficult to stay focused on long-term goals or projects. You may find yourself constantly switching between tasks and projects, which can make it hard to achieve significant progress in any one area.
Overall, being a jack of all trades can be beneficial in some ways, but it's essential to balance your broad range of skills with a deep understanding of the specific areas of podiatry. Specializing in a few areas while maintaining a broad range of knowledge and skills can help you provide the best patient care.
To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Learn more about Podiatry Marketing Live - October 21, 2023 in Chicago

Marketing a podiatry clinic is changing significantly due to mobile phones, as more and more people are using their smartphones to search for healthcare services. Here are a few ways in which mobile phones are affecting podiatry clinic marketing:


Mobile-friendly websites: With the majority of online searches now taking place on mobile devices, it's essential for podiatry clinics to have a website that is optimized for mobile viewing. This means that the website should load quickly, be easy to navigate, and have a responsive design that adjusts to fit the size of the user's screen.

Local search optimization: Many people use their mobile phones to search for healthcare services while they are on the go. Podiatry clinics can take advantage of this trend by optimizing their website for local search. This includes using location-based keywords, claiming their Google My Business listing, and encouraging patients to leave reviews.

Mobile advertising: With the rise of social media and other mobile apps, there are now many opportunities for podiatry clinics to advertise directly to mobile phone users. This can include running social media ads, using mobile search ads, or creating mobile-specific landing pages for specific campaigns.

Appointment scheduling: Many podiatry clinics are now using mobile apps or SMS messaging to allow patients to schedule appointments directly from their smartphones. This can be a convenient and efficient way to attract new patients and retain existing ones.

Patient communication: Mobile phones also provide new ways for podiatry clinics to communicate with their patients. This can include sending appointment reminders, follow-up messages, or even educational materials about foot health directly to patients' mobile devices.
Overall, marketing a podiatry clinic is changing rapidly due to mobile phones, and it's essential for clinics to stay up-to-date with the latest trends and technologies to stay competitive in the market.
To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Learn more about Podiatry Marketing Live - October 21, 2023 in Chicago