131 episodes

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM.

Look for new episodes every Monday morning.

Podiatry Marketing Tyson E. Franklin and Jim McDannald, DPM

    • Business

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM.

Look for new episodes every Monday morning.

    How Podiatrists Can Adapt to Direct-to-Patient Marketing

    How Podiatrists Can Adapt to Direct-to-Patient Marketing

    💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

    In this episode of Podiatry Marketing, Tyson Franklin and cohost Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing within the podiatry field. We explore a notable case of a medical hardware company advertising a bunionectomy procedure directly to consumers via TV ads, bypassing traditional marketing aimed at podiatrists. 
    The conversation delves into the pros and cons of this approach, including increased patient awareness but potential misinformation and challenges in the doctor-patient relationship. They also share strategies on how podiatrists can effectively educate patients and ethically market their services to navigate these challenges.

    ✉️ CONTACT
    jim@podiatrygrowth.com

    • 24 min
    What Would Walt Disney Do?

    What Would Walt Disney Do?

    💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
    In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic.
    Learn how to optimize your clinic's operations, delegate tasks, and create a magical patient experience inspired by Walt Disney's management style. Tune in for practical tips and strategies to grow your podiatry practice while maintaining a high level of patient care.
    ✉️ CONTACTjim@podiatrygrowth.com

    • 16 min
    Enhancing Professional Networking for Podiatrists on Instagram and LinkedIn

    Enhancing Professional Networking for Podiatrists on Instagram and LinkedIn

    💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
    In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networking within the podiatry community.
    They cover various topics, including the value of engaging with content, expanding professional networks, staying updated on industry news, and showcasing expertise to discover opportunities like speaking engagements.
    The conversation also touches upon respectful online interactions, the evolution of medical equipment marketing through social media, and the benefits of online platforms in building connections and collaborations across the podiatry profession.
    ✉️ CONTACTjim@podiatrygrowth.com

    • 23 min
    Why Your Clinic's Receptionist Might Be Your MVP

    Why Your Clinic's Receptionist Might Be Your MVP

    💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
    In this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk person or receptionist in a podiatry business. They emphasize that this role is not just about answering phones but is pivotal in representing the clinic's brand and ensuring a positive patient experience. They highlight the importance of selecting someone who is not only hospitable and professional but also fits the business's image and standards.
    The discussion covers various aspects such as appearance, communication skills, handling online communications, dealing with complaints, and the necessity of ongoing training and education. Jim and Tyson argue that the front desk personnel should embody the values and professionalism of the clinic both inside and out and stress the distinction between the roles of a receptionist and a practice manager.
    The episode also touches on the challenges and strategies for managing inherited staff when taking over an existing practice.
    ✉️ CONTACTjim@podiatrygrowth.com

    • 20 min
    Google Analytics: A Podiatrist's Guide to Understanding Website Health

    Google Analytics: A Podiatrist's Guide to Understanding Website Health

    💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
    In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists.
    We discuss the importance of understanding this powerful tool to gauge website health and improve marketing strategies.
    We focus on Google Analytics, unpacking its benefits for tracking website traffic, visitor behavior, and conversion rates. We stress the importance of making data-driven decisions to optimize web presence and attract the ideal patient demographic.
    The episode wraps up with advice on gradually exploring Google Analytics features and seeking help if needed, emphasizing its critical role in successful podiatry marketing.
    ✉️ CONTACTjim@podiatrygrowth.com

    • 28 min
    Social Media Posts That Are Shared the Most

    Social Media Posts That Are Shared the Most

    💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
    In this episode of Podiatry Marketing, Jim McDannald and co-host Tyson Franklin discuss the key strategies for podiatrists who want to elevate their social media presence. We explore a variety of post types that grab patients' attention and foster engagement, such as amusing content, quotes, inspirational stories, and actionable advice. Tyson shares insights on crafting posts that not only entertain but also inform and connect with audiences.
    We discuss the power of storytelling, the importance of being relatable, and how special offers and contests can significantly increase social media interaction and visibility.
    Join us as we provide practical tips for podiatrists looking to enhance their social media strategy and achieve greater patient engagement.
    ✉️ CONTACTjim@podiatrygrowth.com

    • 23 min

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