68 episodes

Startup stories & growth tactics with a healthy dose of AI.

Product-market fit is a podcast for early-stage founders and operators who are looking to level-up their startup's growth. Join me as I explore the journeys and strategies of successful startup founders, and uncover practical takeaways to help your startup. We'll cover customer acquisition, SEO, product-led growth, funnel optimization, content strategy, branding, hiring, fundraising, sales ops, etc.; and we'll dive into fascinating industries and new technologies.

Learn more at pmfpod.com or reach out at hello@pmfpod.com ✌️

Product Market Fit Mosheh Poltorak | grwth.co

    • Technology

Startup stories & growth tactics with a healthy dose of AI.

Product-market fit is a podcast for early-stage founders and operators who are looking to level-up their startup's growth. Join me as I explore the journeys and strategies of successful startup founders, and uncover practical takeaways to help your startup. We'll cover customer acquisition, SEO, product-led growth, funnel optimization, content strategy, branding, hiring, fundraising, sales ops, etc.; and we'll dive into fascinating industries and new technologies.

Learn more at pmfpod.com or reach out at hello@pmfpod.com ✌️

    Ep63: Apple VisionPro & the Future of Consumer Social — Product Market Fit podcast (startups | AI | technology | growth)

    Ep63: Apple VisionPro & the Future of Consumer Social — Product Market Fit podcast (startups | AI | technology | growth)

    On this episode of Product Market Fit, host Mosheh Poltorak interviews Michael Sayman, founder of Friendly Apps, who shares his journey from building mobile apps as a teenager to working at Facebook with Mark Zuckerberg.

    They discuss consumer social, the future of social media, and the impact on Gen Z and Zoomers. They also delve into the Vision Pro goggles and how AI and Augmented reality will change the social landscape.

    Tune in for insights into the evolving landscape of consumer social.



    _________________ 

    🕒 Timestamps:

    (02:15) Building healthy social connections

    (04:04) Solving monetization in social media

    (08:30) TikTok and how Social Media became less social

    (11:44) Apple's VisionPro and spatial computing

    (15:04) Platform shift prediction

    (20:21) The future of home entertainment

    (24:34) Society's shift to always-on video

    (26:36) The future of phone interfaces

    (28:52) AI companions and human connection

    (32:05) Impact of social media on kids

    (41:39) Becoming a millionaire in your teens

    (44:11) Persistence in software development

    (48:15) Singular focus and determination

    (49:52) Lightning round

    (55:15) Conclusion


    _________________ 

    Guest Contact Info:

    https://www.friendlyapps.co

    https://twitter.com/michaelsayman

    https://www.linkedin.com/in/sayman



    _________________ 

    Sponsor:

    This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

    To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. 



    Get in touch with Mosheh:

    ⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/moshehp⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠twitter.com/Moshehp⁠⁠⁠⁠⁠⁠⁠⁠⁠

    hello@pmfpod.com

    ⁠⁠⁠⁠⁠pmfpod.com⁠⁠⁠

    Don't forget to like, share, and subscribe for more valuable insights from industry leaders!



    _________________ 
    app development, social media, technology, startups, Gen Z, profit, monetization, incentives, business models, consumer social, ad-based models, subscription-based model, in-app purchases, TikTok, content, engagement, personal, advertisers,think, changes, content, spatial computing, consumption,spatial computing, AI, content creation, content distribution, platform shift,app store, Vision Pro, shared environment, TV, augmented reality,Apple, television, mixed reality, headset, passive consumption,TV, Meta, AR glasses, GoPro, Facebook,Facebook, Instagram, AI, recording, society,AI, communication, interface, speech, technology,AI girlfriend, ChatGPT, social media, misinformation, health insurance,social media, kids, teenagers, Capitol Hill, laws,free speech, platforms, content, laws, social media,addictive, competing, social media, parents, tech,Coca-Cola, social media, connection, interaction, lessons,PM, math, coding, software apps, time,shortcut, fitness, internet, coding, learning,computer science, education, programming, internet access, passion,transformative companies, obsessives, tech company, startup, founder's journey,wasting time, deadlines, prioritize, perspective, understanding,unique, wise, perspective, app, success

    • 56 min
    Ep62: AI for Lawyers; Acquired for $650M — Product Market Fit podcast (startups | AI | technology | growth)

    Ep62: AI for Lawyers; Acquired for $650M — Product Market Fit podcast (startups | AI | technology | growth)

    Jake Heller, the founder and CEO of Casetext, brings his expertise in AI and law to the forefront in this episode of 'Product Market Fit'. With an eye for innovation and a deep understanding of the legal landscape, Jake has led Casetext to become a pioneering force in the industry. His insights into the intersection of technology and law offer invaluable perspectives for entrepreneurs, professionals, and anyone interested in the future of AI-driven solutions.

    Join host Mosheh Poltorak in an insightful conversation with Jake Heller, the visionary behind Casetext, an AI startup that's reshaping the legal domain. From tracing Casetext's journey to its acquisition by Thomson Reuters for a staggering $650 million, this episode delves into the transformative power of AI in law and professional services. Discover the importance of customer insights, the dynamics of running a startup, and the evolving role of AI in shaping legal representation.

    Key Takeaways:


    The Evolution of Casetext: Explore how Casetext grew from inception to acquisition, driven by its innovative AI solutions and a deep understanding of the legal industry's needs.
    Navigating the Startup Journey: Gain insights into the challenges and triumphs of running a startup, including the significance of enjoying the entrepreneurial process and fostering meaningful relationships.
    AI's Impact on Legal Services: Delve into the transformative role of AI in legal representation, from enhancing research capabilities to redefining how law firms operate in the digital age.
    The Importance of Product Market Fit: Understand the critical role of product-market alignment in achieving success, as Heller shares his experiences with experiencing and maintaining product-market fit.
    Learn how Casetext's journey illustrates the transformative potential of AI in revolutionizing traditional industries like law. Explore the nuanced dynamics of navigating the startup landscape and gain invaluable insights into achieving and sustaining product-market fit in the ever-evolving tech ecosystem. Join us as we explore the future of AI-driven solutions and their profound impact on professional services.

    _________________ 
    🕒 Timestamps:


    _________________ 

    Guest Contact Info:

    https://casetext.com/

    https://www.linkedin.com/in/jakeheller/

    https://twitter.com/Jacob_Heller



    Sponsor:

    This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

    To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. 



    Get in touch with Mosheh:

    ⁠⁠⁠⁠⁠⁠linkedin.com/in/moshehp⁠⁠⁠⁠

    ⁠⁠⁠⁠twitter.com/Moshehp⁠⁠⁠⁠⁠⁠⁠⁠

    hello@pmfpod.com

    ⁠⁠⁠⁠pmfpod.com⁠⁠

    Don't forget to like, share, and subscribe for more valuable insights from industry leaders!

    • 49 min
    Ep61: FinTech, B2B2C, and leading through turbulent times — Market Fit podcast (startups | technology | growth)

    Ep61: FinTech, B2B2C, and leading through turbulent times — Market Fit podcast (startups | technology | growth)

    Join host Mosheh Poltorak in a conversation with Laurel Taylor, the visionary CEO behind Candidly, a fintech platform revolutionizing student debt solutions. 

    In this episode, Taylor shares Candidly's journey from its inception to serving thousands of employers, offering invaluable insights into startup growth, technology integration, and the importance of company culture.

    Key Takeaways:


    Innovative Solutions: Candidly's fintech platform offers practical solutions to the student debt crisis, saving borrowers substantial loan repayments.
    Importance of Company Culture: Taylor emphasizes the crucial role of creating an effective company culture in fostering growth and success.
    AI Integration: Learn how AI has greatly improved Candidly's operations, enhancing efficiency and effectiveness.
    Empathy in Business: Understand the importance of empathy and collaboration in building meaningful relationships, both internally and externally.

    Join Moshe Poltorak and Laurel Taylor as they delve into the world of startups, technology, and growth, offering valuable insights for entrepreneurs and business leaders.

    _________________ 
    🕒 Timestamps:

    (00:00) - Introduction

    (01:00) - What is Candidly?

    (03:45) - Laurel's backstory that led to starting Candidly (fka FutureFuel)

    (08:28) - Choosing B2B2C instead of going direct to consumer (deflationary vs. inflationary CAC)

    (11:20) - Fundraising for a "triple bottom line" business

    (13:52) - Early hurdles for a fintech startup

    (18:19) - Reacting to a changing regulatory landscape

    (23:18) - How to do partner enablement correctly

    (33:27) - AI and how "the margin drives the mission"

    (37:46) - Scaring away potential employees

    (40:00) - Lightning round




    _________________ 

    Guest Contact Info:

    https://www.linkedin.com/in/ltmit/

    https://www.getcandidly.com/



    Sponsor:

    This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

    To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠⁠⁠⁠. 



    Get in touch with Mosheh:

    ⁠⁠⁠⁠⁠linkedin.com/in/moshehp⁠⁠⁠

    ⁠⁠⁠twitter.com/Moshehp⁠⁠⁠⁠⁠⁠⁠

    hello@pmfpod.com

    ⁠⁠⁠pmfpod.com⁠

    Don't forget to like, share, and subscribe for more valuable insights from industry leaders!

    • 43 min
    Ep60: Is D2C dead? Plus offshoring, leadership, and more — Market Fit podcast (startups | technology | growth)

    Ep60: Is D2C dead? Plus offshoring, leadership, and more — Market Fit podcast (startups | technology | growth)

    In this insightful episode of "Product Market Fit," we step into the dynamic world of e-commerce and scaling businesses with our esteemed guest, Yoni Kozminski. 

    Yoni, an entrepreneurial powerhouse, shares his expertise in building and growing successful e-commerce brands in today's competitive landscape. His journey from digital marketing to e-commerce has led him to focus on offshoring, process improvement, and venture capital investment in the e-commerce sector. 

    With his unique approach to business growth and scaling, Yoni offers invaluable insights for anyone looking to thrive in the digital marketplace.

    _________________ 

    🕒 Timestamps:

    (01:32) - Introduction to Yoni Kozminski

    (2:52) - Are D2C companies venture backable?

    (05:10) - Alternative funding options for D2C

    (07:30) - Exit opportunities for D2C brands

    (11:42) - E-commerce roll-ups

    (14:55) - AI tools for digital marketers and brands

    (18:26) - TikTok & Instagram shopping

    (21:33) - Omnichannel ecommerce

    (25:15) - AI tools and offshoring (or nearshoring)

    (32:01) - How to delegate effectively

    (37:47) - Maintaining company culture with a distributed team

    (43:08) - Lightning round

    _________________

    Guest Contact Info:

    https://www.linkedin.com/in/yonkoz/

    https://www.weareescala.com/

    https://www.multiplymii.com/

    https://www.southcol.co/



    Sponsor:

    This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

    To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠⁠⁠. 



    Get in touch with Mosheh:

    ⁠⁠⁠⁠linkedin.com/in/moshehp⁠⁠

    ⁠⁠twitter.com/Moshehp⁠⁠⁠⁠⁠⁠

    hello@pmfpod.com

    ⁠⁠pmfpod.com

    Don't forget to like, share, and subscribe for more valuable insights from industry leaders!

    • 47 min
    Preview: Midstage Startup Momentum podcast — w/ Mosheh Poltorak: Product Market Fit As a Journey, Not a Destination

    Preview: Midstage Startup Momentum podcast — w/ Mosheh Poltorak: Product Market Fit As a Journey, Not a Destination

    I recently had the pleasure of being interviewed by Roland Sibelink on the Midstage Startup Momentum podcast.

    I was glad to turn the mic around and answer questions such as:


    What does product-market fit actually look like for startups?


    Why product-market-fit is an ongoing journey rather than a destination.


    How product-market fit is different for B2B and B2C.


    Why product marketing is a critical part of early startup success.


    The importance of founders understanding their organic growth.


    The ideal timeline and situation for startups to work with a fractional CMO.



    Checkout the Midstage Startup Momentum podcast here:

    Spotify | Apple



    Connect with Roland at:

    www.midstage.org

    • 22 min
    EP59: AI Regulation, European Tech, and PLG — Product Market Fit podcast (startups | tech | growth)

    EP59: AI Regulation, European Tech, and PLG — Product Market Fit podcast (startups | tech | growth)

    Welcome to another exciting episode of Product Market Fit, where we delve into the fascinating world of AI and workflow automation with our esteemed guests, Pascal, Jakob, and Raphael. In this episode, we explore the cutting-edge advancements in AI technology and how it's transforming the way we work and interact with digital tools.


    Chapters:

    (01:36) Highs/lows (and buffalos) for 2023

    (07:20) Is the AI hype cycle slowing down?

    (11:23) Will OpenAI live up to its valuation?

    (12:50) e/acc vs. deceleration debate and the risks of regulation

    (18:55) What does the death of the Adobe-Figma deal mean for startups?

    (25:34) Euro-zone tech trends and funding environment

    (33:27) Lessons on PLG and reverse trials

    (45:01) Advice for founders just starting out

    (49:17) Predictions for 2024

    (53:44) Raising VC funding in today's environment

    (56:00) Is PLG dead?


    _________________ 


    Guest Contact Info:

    Raphael Allstadt, founder and CEO of tl;dv

    https://www.linkedin.com/in/pascalweinberger/www.bardeen.ai

    https://www.linkedin.com/in/jakobknutzen/https://www.butter.us

      

    Sponsor:

    This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

    To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠⁠. 

     

    Get in touch with Mosheh:

    ⁠⁠⁠linkedin.com/in/moshehp⁠

    ⁠twitter.com/Moshehp⁠⁠⁠⁠⁠

    hello@pmfpod.com

    ⁠pmfpod.com

    • 1 hr

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