Productize My Service with Tyler Gillespie Tyler Gillespie

Hello Productizers,

Got a good one for you today.

There’s a bunch of swiss cheese information out there about how to grow your business with paid advertising — it’s got a lot of holes in it.

The “gurus” make it sound like there’s some magic targeting trick or ad template shortcut that will make you bucketloads of money.

There isn’t.

If you really want to grow your business with advertising there is a lot that you have to get right.

With me this week is advertising expert Brice Gump — founder and CEO of Major Impact Media. 

Over the last 5 years, Brice Gump and his agency have helped dozens of established online businesses acquire thousands of customers through effective advertising.

He shares his journey working with digital products & course creators and helping them to grow their sales with paid advertising on Facebook and YouTube.

Lots of insightful and inspiring stuff with Brice. Enjoy!





Golden Timestamps0.33 - The types of problems that people pay Brice and his agency to solve.1:20 - How Brice started Major Impact Media, and his online background.4:05 - How his business model is set up, how he charges, his team, and the number of clients.5:20 - Best advice and tips for businesses that want to break into online advertising.7:05 - The one thing you need to get right to increase traffic and lead flow.8:52 - How much revenue Major Impact Media makes per month.11:13 - Learn how to position yourself in the market, charge higher prices, and work with high-end businesses as a service-based business.13:23 - How to get your first $1000 in revenue.17:07 - Best go-to resources and people that have helped Brice grow Major Impact media.19:32 - Get to know what would break if your business tripled overnight and how to fix it.23:08 - How to grow your business using referrals.Key Takeaways1. Develop relationships with people and they’ll want to work with you and help you move your business forward. As a business owner, you should build professional relationships. Relationship building from a business standpoint can help you retain current customers, get new customers, and manage your reputation. You should also seek to build relationships with your employees and members of your community.

When starting a business, you’ll need to acquire a lot of skills at different times. One of the best things you could adopt is just-in-time learning. Learn what you need to learn when you need to learn it.

2. Build your company's knowledge Base. Build systems and processes to internally hire and train people.

Reports show that businesses that have implemented a knowledge base see increases in collaboration, productivity, and employee engagement. The benefits of a knowledge base have extensive effects. When your employees are empowered to do their jobs faster and more efficiently, your company’s customers and partners benefit as well.

3. You need to get testimonials and case studies within the first 60-90 days when they are very happy. Ask for testimonials when you’re getting great results for your clients. It’s not advisable to ask for a testimonial after you’ve lost that client.
  
Brice’s Business Model Breakdown

Customer: Digital products and course creators + 
Mechanism: Paid advertising on Facebook, Instagram, Google, and YouTube = 
Results: Over $4,500,000 in digital products, online courses, and high-

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Hey Productizers,

Today, I’m thrilled to have Jesse Forrest of Copywriting Crew as a guest. He has been a copywriter for over 16 years and has worked with some extremely high-profile clients around the world. Jesse breaks down what it takes to run a productized service as a professional copywriter and provides some really unique insights on networking.

Let’s get to it!

Golden Timestamps:
1:20 - Business owners know that they should publish content, but finding time is the challenge3:23 - From a career in door-to-door sales to copywriting4:47 - Copywriting is salesmanship in print5:00 - Jesse’s early days as a copywriter to building a productized service12:00 - How Copywriting Crew is set up - turning words into a product16:21 - Combining copywriting and content writing into one business18:22 - Building a lean, streamlined, and efficient team20:37 - Picking a price point for productized content services26:00 - What does ‘simple’ look like for you?27:09 - Unlocking early revenue for Copywriting Crew through networking28:00 - Conferences as an opportunity to network with future customers33:19 - Pro-tip for introverts at a conference: 20 seconds of courage36:00 - The biggest hurdle for Copywriting Crew40:00 - Jesse’s superpower in running a productized service
Key Takeaways:
What does ‘simple’ look like? I love this question because it helps you hit the reset button and figure out the quickest, most efficient solution to your problem or challenge. Understanding the simplest way out of a situation was the key to boosting CopypwritingCrew’s business.Networking is essential in a Productized Service business -- what it looks like today may be different, but don’t be afraid to put yourself out there, talk to people, attend conferences, and muster up those ‘20 seconds of courage that could transform your business.Conferences or virtual events, communities, and business groups give you a chance to interact with potential clients or customers. Whether you consider yourself an extrovert or not, find opportunities to meet people in your industry. It goes a long way in your learning, growth, and success.
Business Model Breakdown:


Customer: Businesses, agencies, and entrepreneurs
Mechanism: A team of expert native English speakers
Result: Affordable and fast-turnaround writing services for businesses, agencies and entrepreneurs


Pain: Most business owners lack the time, skill, or confidence to handle regular content posting
Solution: Writing services as packaged products in a done-for-you model
Offer: Copywriting and content writing packages ranging from $49 to $195 per product

Courage is the fuel of your business


Big Idea: Changing professions takes courage, choosing to start a business takes courage, every big decision you make will require you to challenge the norm, and be courageous. 

Thinking Time + Action:
When was the last time you did something that you were afraid of? Did you ramp up your courage to make a business-altering decision? List some potential goals that you find so audacious that they’re terrifying. What does s

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Hello Productizers!

I have a treat for you - our guest for today is Brian Casel of AudienceOps.

Audience Ops is a content marketing business that offers a done-for-you blogging service. They’re focused on helping B2B online companies grow their audience and customer base. Brian is a serial-entrepreneur with great insight into running and scaling up a successful productized service business so there’s plenty for us to unpack!!

Exclusive Interview:
*I apologize in advance for my poor audio. This was recorded before I got my new mic.




Golden Timestamps:
1:13 - What problems does AudienceOps solve11:26 - From selling a productized service to starting the next one!13:00 - The benefits of a Done-For-You service16:35 - Working with a 25-member remote team17:10 - How to position your pricing19:00 - You need a long-term strategy for content21:00 - The biggest learning for AudienceOps23:00 - A long-term mindset for your team is important too26:00 - Early success for AudienceOps30:00 - The trick to growing your network - community!32:14 - You don’t need a lot to get a productized service business going33:40 - The challenges in scaling up AudienceOps
Key Takeaways:
Think long-term: It’s important to think long-term and look at providing long-term value not just for your business, or your clients, but your employees too. This kind of mindset will carry you through seasons of unpredictability. Everyone has a network: You may not be a pro at networking, you don’t necessarily have to be either. Reach out to those you know, the people that form your immediate network. Attend events, get facetime with people in your industry. Getting off the ground is easier than you think in the productized service business: Unlike many other businesses that require a large amount of starting capital, research, and set-up costs, a productized service can get off the ground quite quickly and easily.
Business Model Breakdown:


Customer: Online businesses looking to grow their customer base
Mechanism: Done-for-you blog, podcasts, and case study content development
Result: Reach more customers, expand your business, grow your brand


Pain: Content marketing is a difficult space to navigate, it takes time, effort, and expertise.
Solution: End-to-end content planning, production, and distribution
Offer: Blogging services at $850 - $1700/month

Never underestimate your network



Big Idea: Your network is the first place to go to when refining your productized service business and getting it off the group - not just because they may be your potential customer base, but it provides an incredible opportunity to solicit honest, unencumbered feedback about what may work, where you can improve, and where your potential blind spots are. Leverage your network!

Thinking Time + Action:
If this is your first productized service business, or if you’re currently building one -- what are some ways you can think long-term? What does that look like for you today? List out a few decisions you made in the last month that will provide long-term value.

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Luiz Cent is the Head of Sales at Mailshake, a software company that provides businesses with the automated tools to optimize their cold email outreach process.

Luiz, as a sales and lead generation specialist, has incredible insight into how you can prioritize quality leads in today’s marketing environment.

Grab some popcorn and enjoy :)

--Tyler

Exclusive Masterclass:


Golden Timestamps:
1:50 - How Mailshake has functioned as a sales team to solopreneurs 3:09 - The need for a multi-touch sales strategy6:09 - The most efficient touchpoint sequence6:58 - Examining your selling cycle to determine which touchpoints work7:50 - Where to start your touchpoint sequence 16:19 - How to organize and scale up your email outreach plan18:00 - The most important change in email outreach19:00 - A step-by-step plan to get your first set of leads25:00 - How to conduct simple A/B testing to improve your outbound communication26:00 - Potential email funnel sequences that work28:45 - Things to absolutely not do when cold-emailing your leads32:00 - Go for the ‘NO!’
Key Takeaways:
Details matter: In the world of lead generation, putting in the extra work can have massive long-term dividends. This may be as easy as writing a personal intro line, making the email subject more engaging, or hiring someone else to save you the effort - paying attention to the details makes all the difference.Test, test, test: Test everything. Test the length of your email, test which touchpoint works best, test which opening lines have the highest success. There is no substitute for statistically-proven results. It can take over 1000 emails to get there, but do it!Quality over quantity: Gone are the days when you could send thousands of standardized emails a day and expect a success rate that will meet your targets. People have gotten smarter, email platforms have gotten sharper -- the only way to guarantee a good conversion rate is by carefully listing out quality leads, even if it’s just 50-100. 
Business Model Breakdown:


Customer: Sales professionals, entrepreneurs, content marketers, and anyone looking to earn leads via cold outreach
Mechanism: Done-for-you sales engagement tool
Result: Scale your customer outreach with intuitive, personalized campaigns



Pain: Setting up a sales team is challenging when you’re a lean startup
Solution: Automated, personalized cold email engagement sequences on one dashboard.
Offer: Email outreach at $59/month per user, sales engagement at $99/month per user with a 30-day guarantee

Modern outreach requires razor-sharp focus and rigorous testing


Big Idea: Quality over quantity, it’s better to focus and build a well-curated list of potential leads that you KNOW will be likely to convert. The time for shooting in the dark is over -- if you’re looking to run a successful productized service, put your efforts into deep research, knowing your customers, and tailoring your offering to serve them better.

Thinking Time + Action:
Can you list two or three areas where you can personaliz

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Hi Productizers, 

Today, we have Jake Jorgovan, serial entrepreneur, author, podcaster, and business advisor, talking to us about the one subject every single person looking to run a productized service NEEDS to hear: How to succeed in your next hire and bring on a-players in your business
Jake is also the founder of Lead Cookie and Content Allies, and runs both companies with minimum involvement - a testament to his excellent processes, both hiring and otherwise. Through these companies, he has generated $40M+ in sales for his customers.

Today, he shares with us the secret to turning every hire into a success. This was a special Masterclass presentation that goes deep into hiring strategies. Grab your notepad and let’s build some leverage in your service business.

Tyler

Exclusive Masterclass:

Golden Timestamps:
7:44 - The top hiring mistakes that people make9:14 - Find out why hiring someone for sales can sometimes be a mistake10:25 - How to find out who you need to hire13:50 - Someone else will love the work that you hate27:45 - How to set up a new hire for success29:00 - Breaking down the four phases of success for a new hire32:00 - When someone fails to deliver, look at the manager (AKA - you!)36:00 - The phases of leadership that people usually hire for41:09 - How to determine pay for contract and full-time hires46:04 - Should you work with contractors or full-time resources?49:04 - What you can do as a founder if you don’t have the time to interview people58:55 - When is the right time to make your first hire
Key Takeaways:
Pay attention to where you are becoming a bottleneck to your own business. Entrepreneurs are best used when they’re doing the work that nobody else can, so look out for moments where you may be limiting the growth or sustainability of your company.Set your new hire up for success. It’s important to be clear about expectations, consistent with constructive feedback, and chart out what success looks like for your new hire’s first quarter.Ensure that you carve out a very specific role for a new hire. Don’t expect them to be a version of you, instead, map out the tasks they need to do, and the skills they need to succeed. This will reduce the likelihood of frustration for both you, and the new hire.
Lead Cookie Business Model Breakdown:

Customer: Small B2B businesses
Mechanism: Outbound LinkedIn efforts by optimizing, engaging, and converting leads
Result: Generate qu

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I’m really excited to introduce today’s guest - Clayton Johnson. He’s the Chief Marketing Officer of The HOTH, a systems genius, and a personal friend of mine. It has been incredible to witness The HOTH’s success, and the investment that Clayton has made in getting the company to where it is today.

The HOTH - which, by the way, stands for ‘Hittem Over the Head’, meaning to go above and beyond in getting things done, is a complete package of products and solutions for all things SEO and online marketing.

Find out what sets The HOTH apart in the competitive world of SEO, and how a systems mindset can help build an exceptional, scalable productized service.

Let’s dive in!

Exclusive Interview:

Golden Timestamps:
3:23 - The one trait you need to have as an entrepreneur5:56 - How The HOTH went from a one-product service with just a post and a PayPal link to a multimillion-dollar business10:10 - The need for systems was discovered while Clayton worked in a T-shirt printing shop12:15 - The game-changer step to taking your business to the next level (Founders - this one's for you!)15:00 - Growing The HOTH’s revenue from 100k to 2 million in 5 years18:55 - Why you need to think beyond your one service or product32:05 - The sweet spot in choosing your margins for your productized service37:00 - Finding the best product-market fit to land your first few clients39:22 - For successful marketing, you need a systems mindset and approach43:05 - Why marketing is your growth engine in building a large, sustainable business 48:06 - Building assets that are your marketing soldiers (must listen!)58:14 - The best productivity hack: Ruthlessly eliminate all distractions!1:04:30 - The 50-50 split that will help prevent burnout as a business owner
Key Takeaways:
Systems don’t need to be complicated. When you’re starting out, keep it simple and build on the basics. As your productized business grows, your processes will be able to sustain and support you to maximize your growth.There are no magic beans or shortcuts to success. If you want to see sustainable growth, focus on the ‘boring’ stuff: Build an email list, focus on growing your email subscriber base, and sending them great content.Think beyond the one productized service and study the needs of your client base, you’re likely to find a few other products that will deliver more value to them. Think BIG.
Business Model Breakdown:

Customer: Agencies, in-house SEO, and affiliates
Mechanism: An expertly crafted suite of 15+ pr

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