5 episodes

ProfitLed is a podcast that focuses on growth strategies for bootstrapped entrepreneurs from proven founders and strategists.

There’s so much content out there that features VC backed founders and hyper growth companies. But everyone else? Not so much. These are the unsung heroes of SaaS.

Hosted by Melissa Kwan, Cofounder and CEO of eWebinar, this podcast features conversations with ProfitLed founders and strategists, the other 99%, bringing you actionable insights and strategies you can apply to grow your business, propelling you closer to the freedom you’re working so hard to achieve.

Presented by: eWebinar - https://ewebinar.com

ProfitLed Podcast Melissa Kwan

    • Business
    • 5.0 • 1 Rating

ProfitLed is a podcast that focuses on growth strategies for bootstrapped entrepreneurs from proven founders and strategists.

There’s so much content out there that features VC backed founders and hyper growth companies. But everyone else? Not so much. These are the unsung heroes of SaaS.

Hosted by Melissa Kwan, Cofounder and CEO of eWebinar, this podcast features conversations with ProfitLed founders and strategists, the other 99%, bringing you actionable insights and strategies you can apply to grow your business, propelling you closer to the freedom you’re working so hard to achieve.

Presented by: eWebinar - https://ewebinar.com

    How to Successfully Transition from Agency to Product Company | Tehsin Bhayani, AirMason

    How to Successfully Transition from Agency to Product Company | Tehsin Bhayani, AirMason

    In this episode, Tehsin Bhayani, Founder & CEO of AirMason and Serind Labs shares:
    How he accidentally stumbled upon a great SaaS business by buying a product his friend didn't want for $8000How he balanced workload between maintaining his agency and growing AirMasonWhat he learned from working with hundreds of founders that he's applying to his business todayAirMason helps HR teams and business leaders save time, engage teams, and retain staff with beautifully designed digital employee handbooks.
    ProfitLed host, Melissa Kwan and Tehsin also discusses:
    How did you split time and investment between your agency and AirMasonHow did you come to realize AirMason was an opportunity worth pursuing?You guys now have a list of marquee customers like Softbank, Soho House, and P&G, how did you level up to start closing these kinds of deals?When were you able to completely move off the agency?How did you balance their time and how did that change as the business progressed?What's the best advice or framework you have for founders who are looking to transition from service to product?

    Thanks for listening! Keep up to date with our new episodes on our website, ProfitLed.fm and connect with our host, Melissa on LinkedIn. This podcast is brought to you by eWebinar.

    • 1 hr 1 min
    What It's Really Like Building a Venture Backed Startup | Zvi Band, Camp Social

    What It's Really Like Building a Venture Backed Startup | Zvi Band, Camp Social

    In this episode, Zvi Band, Founder at Camp Social shares:
    Why it's so hard to get off the venture train once you get onWhy funded startups need "growth at all costs"Personal and professional learnings 2 years after selling his startup for 8-figuresCamp Social will be a platform that brings humanity back together through conversation. It's now in testing and coming soon!
    ProfitLed host, Melissa Kwan and Zvi also discusses:
    What does building a venture-scale company mean and what are the expectations that come with it?What were some decisions you made because you took capital? Was your exit the one your investors hoped for?What were the most important learnings from this experience and how did you apply them to what you are doing now?What advice do you have for founders who already got on the venture train, and want to get off?

    Thanks for listening! Keep up to date with our new episodes on our website, ProfitLed.fm and connect with our host, Melissa on LinkedIn. This podcast is brought to you by eWebinar.

    • 42 min
    Why a Customer-Centric Sales Process is Your Competitive Advantage | Trevor Larson, Nectar

    Why a Customer-Centric Sales Process is Your Competitive Advantage | Trevor Larson, Nectar

    In this episode, Trevor Larson, Cofounder and CEO at Nectar shares:
    The scrappy ways he got PerkNow off the ground and how that became NectarBenefits of bootstrapping vs having too much capitalWhy putting yourself in your customers' shoes is the key to winning their heartsNectar is a 360 employee recognition and rewards solution for companies investing in culture.
    ProfitLed host, Melissa Kwan and Trevor also discusses:
    What were some things you prioritized and some things you chose not to invest in?How did you balance needing to pay yourselves vs investing into the company?Looking back, what are some things you would have done differently? How did you arrive at your focus on buyer-centric sales process?What feedback have you heard from prospects since designing your sales process around their preferred buying journey?What would you say to someone who’s afraid of oversharing info especially to their competitors?As a bootstrapped company, how do you recruit and retain talent?

    Thanks for listening! Keep up to date with our new episodes on our website, ProfitLed.fm and connect with our host, Melissa on LinkedIn. This podcast is brought to you by eWebinar.

    • 47 min
    How to Consistently Earn Backlinks and Boost SEO Rankings | Farzad Rashidi, Respona

    How to Consistently Earn Backlinks and Boost SEO Rankings | Farzad Rashidi, Respona

    In this episode, Farzad Rashidi, Lead Innovator at Respona shares:
    How to figure out whether SEO is the right acquisition channel for your businessThe process of finding "opportunity" keywordsThe 3-step outreach strategy to consistently earn editorial backlinks to boost rankingsRespona offers an all-in-one link building outreach software that helps companies to raise their ranking on Google by building quality backlinks to their website. 

    ProfitLed host, Melissa Kwan and Farzad also discusses:
    What’s the outcome you’re trying to achieve with SEO?What skills do you look for in a new hire to run backlink outreach strategy?How often do you need to do outreach?How much time and effort should one expect to put in before seeing results? How viable is it for a founder with no SEO experience to learn this?

    Thanks for listening! Keep up to date with our new episodes on our website, ProfitLed.fm and connect with our host, Melissa on LinkedIn. This podcast is brought to you by eWebinar.

    • 55 min
    Intro: Bootstrapping vs Venture Capital - Why Bootstrapping is Better | Melissa Kwan, eWebinar

    Intro: Bootstrapping vs Venture Capital - Why Bootstrapping is Better | Melissa Kwan, eWebinar

    In this first ever episode, ProfitLed host, Melissa Kwan, shares her own story of bootstrapping, why she felt the need to start this podcast, and why she thinks more spotlight should be given to non-venture backed founders who have forged their own path to success.

    Melissa is the Cofounder and CEO of eWebinar, a 3rd time bootstrapped founder who has had the privilege of growing a startup to profitability and acquisition without taking venture capital, something that ultimately gave her the freedom to live the life she wanted to live on her terms.

    Along her journey, she saw how the allure and perceived reality of building a venture-backed company drove many  founder friends down a path that turned out not to be true to who they are and what they want.

    There is nothing wrong with venture capital, but it’s not for everyone. In fact, it’s only right for a very few.

    ProfitLed is a podcast that focuses on growth strategies for bootstrapped entrepreneurs from proven founders and strategists.

    Melissa and her guests will explore the truth around how to build a company fully on your own terms and what it’s like to be able to design a life around the way you want to live as a result.


    Thanks for listening! Keep up to date with our new episodes on our website, ProfitLed.fm and connect with our host, Melissa on LinkedIn. This podcast is brought to you by eWebinar.

    • 17 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Mssk725 ,

Tells it like it is

Love how real this podcast is. Great conversations with tactical learnings anyone can apply today

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