21 episodes

Shining a light on the brilliant Restaurant Marketers behind our favorite brands. Get inspired with innovative brand building, guest engagement, and revenue-driving strategies. Join host Jen Kern, long-time CMO, as she dishes with leading restaurant marketing pros who are elevating their game and careers by staying agile in the face of uncertainty to help their brands shine and prosper.

Restaurants Reinvented Qu

    • Marketing

Shining a light on the brilliant Restaurant Marketers behind our favorite brands. Get inspired with innovative brand building, guest engagement, and revenue-driving strategies. Join host Jen Kern, long-time CMO, as she dishes with leading restaurant marketing pros who are elevating their game and careers by staying agile in the face of uncertainty to help their brands shine and prosper.

    It's a Damn Good Episode, with Scott Hudler, Torchy’s Tacos

    It's a Damn Good Episode, with Scott Hudler, Torchy’s Tacos

    On this episode of Restaurants Reinvented, Scott Hudler of Torchy's Tacos dives into how he's growing the brand—embracing the “damn good” promise across the product, customer experience, and marketing—and by creating a new category called “Craft Casual”...

    • 54 min
    Direct-to-Consumer Marketing Strategies: The New Frontier, with Kelly Parriott of Flight and Flute

    Direct-to-Consumer Marketing Strategies: The New Frontier, with Kelly Parriott of Flight and Flute

    We need to get beyond "coupon crack" as Kelly calls it, and move to a Direct-to-Consumer (DTC) mindset in restaurant marketing. On this episode of Restaurants Reinvented, Kelly explains the most effective way marketers  can collect useful data, how to...

    • 43 min
    One Juicy Recipe for Turnaround Brand Success - Alan Magee, Church’s Chicken

    One Juicy Recipe for Turnaround Brand Success - Alan Magee, Church’s Chicken

    Alan Magee loves working with turnaround brands, guiding them through digital transformation and paving the way for stronger growth and customer experiences. “It’s a tough balancing act” he says. Digital is supposed to make things so much easier but...

    • 52 min
    The Real Scoop on Data, Personalization & Taking Your Seat at the Table - Erin Levzow, Del Taco

    The Real Scoop on Data, Personalization & Taking Your Seat at the Table - Erin Levzow, Del Taco

    Del Taco created a new position for Erin Levzow: VP of Marketing Technology, and you’ll hear why on this episode. Erin’s fresh perspective includes challenging the status quo when it comes to everything from big data, RFPs, and personalization to...

    • 52 min
    Staying Relevant with The Guest - Laura Purser, Fuzzy’s Taco Shop

    Staying Relevant with The Guest - Laura Purser, Fuzzy’s Taco Shop

    Meet Laura Purser, the VP of Marketing behind the rapidly growing and super-fun Fuzzy’s Taco brand. Laura talks about all the ways the brand has pushed through the pandemic to overcome common off-prem obstacles, while opening 4 new locations and always...

    • 44 min
    3 Secrets to Comp Sales Growth Success (in a Pandemic) - Justin McCoy, Cousins Subs

    3 Secrets to Comp Sales Growth Success (in a Pandemic) - Justin McCoy, Cousins Subs

    From entry-level to executive status, Justin McCoy has been at Cousins for over 14 years. And that long-term tenure and consistency has helped the brand fare better than most during the pandemic.Several years ago Justin, VP of Marketing, and his...

    • 53 min

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