Unlocking Growth: Building a Marketing Ecosystem for Lasting Success
This week our host Brandi Starr is joined by Angela Frank, Founder of the Growth Directive. Meet Angela Frank, a powerhouse in the marketing world with a decade-long track record of generating substantial revenue. As a fractional CMO, Angela has carved out a unique niche, creating sustainable marketing strategies that drive significant business growth. She is the brains behind the Growth Directive consultancy and the author of "Your Marketing Ecosystem: How Brands Can Market Less and Sell More." Angela also hosts the Growth Pod podcast, where she delivers actionable branding tips to an eager audience. In today’s episode of Revenue Rehab, Brandi and Angela dive into the crucial subject of building a cohesive marketing ecosystem. They explore strategic approaches to propel brands from seven to eight figures, emphasizing ease and integration to create seamless customer experiences and substantial growth. Tune in to discover how Angela transformed a B2B virtual event company's marketing strategy, the importance of psychological safety in marketing teams, and how to avoid common CMO blind spots. Bullet Points of Key Topics + Chapter Markers: Topic #1 Creating a Cohesive Marketing Ecosystem [08:45] “Your marketing efforts should feel like a well-conducted symphony,” Angela emphasizes, “every touchpoint, whether it’s your website, email, or social media, should work in harmony to guide your customer through their journey seamlessly.” She continues, “When you silo your teams, what you end up with is disharmony—channels that don't communicate well, leading to a fractured customer experience.” Topic #2 Significance of Integrating Marketing Channels [15:20] Angela Frank discusses, “When you dissect the customer journey and break it into separate compartments managed by different teams without communication, you risk losing potential conversions. Integration is the linchpin that ties everything together and enhances overall effectiveness.” Brandi Starr adds, “The website revamp followed by email, paid ads, and organic channels was a strategic sequence aimed at creating a fluid experience for users.” Topic #3 Empowering Teams and Psychological Safety [22:47] “A psychologically safe environment is crucial for innovation,” Frank stresses. “When team members feel safe to voice concerns and acknowledge mistakes, it prevents small issues from snowballing into bigger problems.” She goes on to say, “Empower your team by giving them the tools and support they need to consider the broader marketing context, whether they’re focusing on email, paid ads, or content creation.” Brandi echoes, “Effective leadership isn't just about directives—it's about fostering an environment where every team member feels they are an integral part of the marketing ecosystem.” So, What’s the One Thing You Can Do Today? Angela Frank’s ‘One Thing’ is to revisit your brand’s core message with your team. “Take a step back and ask yourself, ‘What is the main goal we want to communicate about our brand?’ Ensure this message is crystal clear and shared consistently across all marketing efforts. This unified approach will foster trust and lead to a seamless customer experience. Regularly revisiting this core message ensures your team stays aligned and responsive to market changes, helping your brand continue to grow effectively.” Buzzword Banishment: Buzzword Banishment: Angela Frank’s Buzzword to Banish is the phrase "incremental to the business." Angela wants to banish this word because, she emphasizes, “It’s all about striving for significant growth rather than settling for small changes that barely move the needle. Aiming higher brings substantial results." Links: Get in touch on: LinkedIn Instagram YouTube Podcast Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more