16 episodes

For Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams.

Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers.

Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab.

Revenue Rehab Tegrita

    • Business
    • 5.0 • 6 Ratings

For Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams.

Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers.

Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab.

    Service-Market Fit: Mastering Market Fit Isn't Just for Product Orgs

    Service-Market Fit: Mastering Market Fit Isn't Just for Product Orgs

    Thsi week Brandi Starr is joined by Emily Maxie, CMO at Very, to discuss Service-Market Fit.
    Emily is a builder who loves solving problems that no one has ever solved before. Emily has led product-market fit strategy at two high-growth tech start-ups, resulting in five-year revenue growth of 1200% at Very, an Internet of Things consulting company, and successful Series A and B rounds for a total of $31.6M in funding at Skuid, a SaaS platform for customizing Salesforce applications.
    From the nitty gritty of product-market fit vs. service-market fit, to figuring out your total addressable market, to team building, Brandi and Emily dig in to using the service-market fit model to form or re-shape service businesses.
    So, get settled on the sofa for Episode 15, Service-Market Fit: Mastering Market Fit Isn't Just for Product Orgs for a thorough and illuminating discussion in this latest episode of Revenue Rehab.
    Links: Get in touch with Emily Maxie on LinkedIn Listen to Over the Air available on all platforms Check out the book Crossing the Chasm Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

    • 35 min
    Finding Your Tribe: The Importance of Community for Personal Growth

    Finding Your Tribe: The Importance of Community for Personal Growth

    This week our host Brandi Starr is joined by not one but two experts to discuss Finding Your Tribe - The Importance of Community for Personal Growth.
    Who better to discuss this topic than Matt Heinz of CMO Coffee Talk and Mike Rizzo, the Community-led Founder of MO Pros?
    Matt Heinz has 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries, and company sizes. Hi career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.
    Mike Rizzo is also the founder of MarketingOps.com and with his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first-ever user community and Client Advisory Board programs. He is the founder of MO Pros - The Community for Marketing Operations Pros that is growing with an average of 110 new members every month and he is also the co-host of the podcast called Ops Cast by MO Pros.
    Listen in to Brandi, Matt and Mike discuss the hows and whys of Community for CMOs and marketers and the importance of Finding Your Tribe.
    Links: Get in touch with Matt Heinz
    On Linkedin On Twitter Get in on the conversation with the Sales Pipeline Radio podcast hosted by Matt Get in touch with Mike Rizzo
    On Linkedin On Twitter Instagram Join the Mo Pros Community Get in on the conversation with the MarketingOps Podcast More info on the Marketing Pros website Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

    • 42 min
    Demand Generation: What's Working, What's Not and the Role Messaging Plays

    Demand Generation: What's Working, What's Not and the Role Messaging Plays

    In the episode “Demand Generation: What's Working, What's Not and the Role Messaging Plays”, Brandi Starr is joined by Jamie Walker, SVP of Global Marketing at Keyfactor.  Jamie is responsible for leading a high-performance marketing team that drives brand, demand and experience.  Prior to Keyfactor, Jamie held various marketing roles at high-growth start-ups leading all aspects of demand marketing, including client up-sell, digital, testing optimization, account-based marketing, field marketing and channel marketing.
    In this episode, Brandi and Jamie discuss focusing beyond the numbers, Brand vs. Demand Generation and how to get the most out of your campaigns.
    Links: Get in touch with Jamie Walker:
    On LinkedIn Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

    • 37 min
    Customer Advocacy: The Key to Winning at NetNew and Retention

    Customer Advocacy: The Key to Winning at NetNew and Retention

    In the episode, ‘’Customer Advocacy: The Key to Winning at NetNew and Retention’’, Brandi Starr was joined by Adrian Chang, Senior Director, Field & Customer Marketing at Mindtickle. Adrian’s experience as an award-winning executive comes with more than 17 years of hands-on experience. His accolades to date include orchestrating marketing programs and customer success initiatives for generating win-win outcomes for B2B and B2C environments.
    In this episode, Adrian discusses the importance of customer advocacy; the necessity of putting the customer first, and allowing the end customer and their experience to guide marketing - particularly within B2B environments.
    Emphasizing the need to invest time and energy into converting customers to loyal brand advocates, Adrian believes in a holistic approach when it comes to this journey. According to Adrian, successful customer advocacy starts with literacy on what it takes to create a customer, and an advocate. He also discusses the need to define successful brand advocacy; and the necessary metrics that need to be tracked to achieve results.
    Jam-packed with advice around the customer advocacy journey, creating brand advocates, and measuring activity for marketing success, you won’t want to miss this insightful episode!
    Links: Connect with Adrian on LinkedIn Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

    • 39 min
    Perfecting the Customer Experience: Addressing the Changing Buyer Journey

    Perfecting the Customer Experience: Addressing the Changing Buyer Journey

    In this episode of Revenue Rehab, Brandi Starr is joined by Yushau Sodiq Vice President of Verint. Yushau is a marketing executive with over 20 years of experience in all things marketing, including digital, product, and operations, his career spans Fortune 500, consulting, and start-ups working with some of the world's largest brands, like Behr Paint, Dell, and Coca-Cola. He’s also co-host of the popular Podcast 'F the Joneses', with his Physician and Life Coaching wife, Dr. Diana.
    In this episode, Yushau shares some key insights into how and why we should shift from the linear imagery of the traditional marketing ‘funnel’.
    Yushau and Brandi also discuss the shifting Buyer Journey, how CMOs can address it and the critical role data plays in that journey.
    We’re taking on Perfecting the Customer Experience; from the Buyer Journey as an infinite loop, to key take-aways from Revenue Takeover, to why data matters, you’re invited to get settled on the sofa for an insightful and informative discussion in this latest episode of Revenue Rehab.
    Links: Get in touch with Yushau Sodiq on LinkedIn or Twitter Listen to Yushau Sodiq and Dr. Diana’s podcast F the Jones available on all platforms And check out Yushau’s comedy (Yoshee) on TikTok For more information about ‘CMO to CRO: The Revenue Takeover By The
    Next Generation Executive’ book check out the website here Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

    • 39 min
    Celebrate Your Small Wins: Leading to Create a Collaborative Culture

    Celebrate Your Small Wins: Leading to Create a Collaborative Culture

    This week our host Brandi Starr is joined by Avnita Gulati to discuss The importance of Celebrating Small Wins and how it leads to Creating a Collaborative Culture.
    Avnita is the Sr. Director, Global Marketing Ops and Strategy at Visa, Inc. Avnita is a forward thinker that has transformed the marketing organization to scale by developing frameworks for cross-functional alignment, campaign management, content strategy and MarTech investment.
    Brandi and Avnita discuss the connection between work culture, celebrating wins and team dynamics.
    And the diagnosis is positive and optimistic! By the end of this episode, you'll be ready to implement this simple but powerful tool using Avnita’s three categories to boost your team’s performance and improve their dynamic.
    Links: Get in touch with Avnita on LinkedIn Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

    • 30 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

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