Rick Kitagawa On Course Creation, Business And Creative Confidence

Rick Kitagawa is considered an Inner Monster Wrangler. According to his experiences, his greatest strength is helping people wrangle that monster that holds us all back. He is great at helping people with imposter syndrome and achieving their big dreams. He coaches leaders, entrepreneurs and creatives to build confidence and strategies for success.

Rick shares a bit about his upbringing and how it might not exactly be what people would think. We also touch on the debate about whether people should go to college, or not. Over the years, whether in business, social, or art, he has gone from scared of being judged, to being completely open about his own successes and failures.

In this episode, we talked about content creation, especially when it comes to building courses and educational material. We discuss confidence, creativity, building business and how to stop stealing dreams from people. With so much experience and an appreciation for all forms of creativity and lifelong learning, Rick Kitigawa is the perfect JKL guest.

Rick is a founder, speaker, NFT creator, business consultant, storyteller and artist. He is the type of person that will help make anyone’s life better just by working with him in any capacity. Just an all around really good person. 

Keep These Things In Mind When Creating Content And Courses

There are a ton of snake oil salesmen in the online business world. But this is no reason to give up on your dream of being an educational leader in online business. It is important that we have more good people creating courses and content now more than ever before. Here are some things to keep in mind when creating your own business courses and content: 

1. Give it away. Give away ninety plus percent of your effort. The more we serve, the more we will get in return, but only if we truly serve first. Don’t stress about what to monetize, or not. Give it away and then when the time comes to build a strategy to monetize, you will know.
2. Define what you’ll teach. We don’t have to focus on a niche in our lives overall, but being able to define a focus for what you want to teach people is really important. Each course, or mini business will have a specific focus. You can decide what your focus will be either by expertise, interests, or a combination of both.
3. Ask your community. One of the most important ways that we can decide our vision for content we create, or products and services we sell is by asking our audience what they have questions about.
4. People who pay are more likely to pay attention. It is really helpful to give away a lot of free content because let’s face it, the ability to learn in today’s day and age should be free. But, don’t underestimate the fact that some people need to put skin in the game in order to actually take the material, or course seriously.
5. Have a price that suits your plan. You do not have to give into the idea that everything should be super expensive that you sell in order for it to be valued. But, it is also reasonable to have premium prices. It all comes down to knowing who you want to serve, what is the best price for them to pay and appreciating that when you take in revenue you can return it right back into surviving your community even better. So you may have a specific price plan for your customers, or you may have a value ladder that is accessible to anyone.
6. Cater courses and content to different learning styles. Similar to the changing in price, if you want to help more people then make sure you teach with different methods. You may need to create audio, video, visual, and written content to help people learn in the way they learn best, at that moment.
7. Engage people where they are at. Craft ways to ensure that there are equal entry points to the curriculum and content you are creating. Either split up your offers so that it is geared towards specif