26 min
Saeed Otufat-Shamsi on Humanizing Digital Transformation Behind the Growth
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- Business
In this episode of Behind the Growth, we are joined by Saeed Otufat-Shamsi, the Director of Information Services at TELUS, to discuss all things digital transformation. Saeed introduces the term ‘humanized digital transformation’ going beyond technology and process into a customer-centric culture.
Saeed draws attention towards the day-2 activities are your key differentiators. As he says, don’t stop at the sale/purchase experience; instead, focus on transforming the after-sales experience as well. You’ll meet customer needs and grow efficiently. He also discusses the ideal team mindset, with leaders being the coaches — not managers
Key Takeaways
Digital transformation is not about technology and processFocus on the customer and how to simplify their journeysOptimize full lifecycle experience for the customerBuild your team for a collective win
Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.
In this episode of Behind the Growth, we are joined by Saeed Otufat-Shamsi, the Director of Information Services at TELUS, to discuss all things digital transformation. Saeed introduces the term ‘humanized digital transformation’ going beyond technology and process into a customer-centric culture.
Saeed draws attention towards the day-2 activities are your key differentiators. As he says, don’t stop at the sale/purchase experience; instead, focus on transforming the after-sales experience as well. You’ll meet customer needs and grow efficiently. He also discusses the ideal team mindset, with leaders being the coaches — not managers
Key Takeaways
Digital transformation is not about technology and processFocus on the customer and how to simplify their journeysOptimize full lifecycle experience for the customerBuild your team for a collective win
Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.
26 min