SEEN and Heard SEEN

Dr. Rubin and Greg welcome Marla Beck, the co-founder and former CEO of Bluemercury. Beck shares how her love for beauty paved the way for a successful career in business, how a chance meeting with Amazon’s Jeff Bezos in 1999 changed her trajectory. Listen in to discover what she learned by being ahead of the e-commerce curve, and what Beck believes the next big thing will be in beauty and skincare.

In this truly fascinating and informative conversation, Dr. Rubin and Greg chat with financial whiz and beauty tech innovator Sabrina Noorani. After experiencing a debilitating skin allergy, Noorani created Clear For Me, the cloud-based ingredient database that has partnered with e-commerce platforms, brands, and retailers such as Ulta and Credo to provide ingredient transparency and education that empowers consumers.
The trio discusses why it’s crucial to understand what’s actually in our skin and haircare products, the importance (and surprising scarcity) of data-driven skin science, and how growing ingredient awareness is impacting the beauty industry as a whole. It’s a must-listen!

Dr. Rubin sits down with her mentor and long-time friend, Dr. Rox Anderson, who she credits with teaching her to look at a problem and come up with out-of-the-box solutions. (Hello, SEEN!) A true trailblazer in the medical world, Dr. Anderson is a scientist, inventor, physician, and Harvard professor. In addition to pioneering the treatment of vascular birthmarks, he also developed many of today’s most common laser and energy-based treatments, including fractional laser skin resurfacing, laser hair removal, tattoo removal, and cryolipolysis.

Acknowledged as "the most important medical entrepreneur you have never heard of” by the Boston Globe, his innovation and insights extend well beyond the dermatology world—and he also happens to be one of the kindest humans on the planet. You won’t want to miss this enlightening chat!

In our inaugural episode, Dr. Rubin and Greg pull back the curtain on all things SEEN. From the inspiration and mission behind the brand to the incredible scientific knowledge that has been discovered along the way, they share the challenges they’ve faced and reflect on rewarding aspects of their journey thus far. You’ll also learn more about Dr. Rubin’s and Greg’s backgrounds, why haircare is actually skincare, and the fun associated with launching a brand that’s become a beauty-industry disrupter.

Additional reading:
Why it matters that SEEN was developed by a dermatologistBetter for you. Better for our global community.5 ways SEEN is proven to help your hair and skinGoing fragrance-free can change your lifeSEEN is non-irritating to the skin, and here’s what that meansA closer look at SEEN’s star ingredients