15 episodes

Seth Godin is a thought leader in the marketing and business world. In this rare live recording, hear Seth as he guides thirty entrepreneurs through a workshop exploring how they can build and run their dream business.

Seth Godin's Startup School Earwolf & Seth Godin

    • Business
    • 4.3 • 42 Ratings

Seth Godin is a thought leader in the marketing and business world. In this rare live recording, hear Seth as he guides thirty entrepreneurs through a workshop exploring how they can build and run their dream business.

    Distinct and Direct

    Distinct and Direct

    On the final episode of Seth Godin’s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why it’s important to have your own distinct voice. Seth shares a technique to get an appointment with impossible to reach top decision makers, discusses why it’s better to act like you don’t have money now, and tells us why he’d rather spend 4 years writing a blog before writing a book in order to build an audience. He also talks about how not to get sued, giving people a souvenir to remember you by, and the rules on naming your company.

    • 28 min
    The ShipIt Journal

    The ShipIt Journal

    This week Seth takes the group through The ShipIt Journal. Seth talks about figuring out what the hard part of your project is, describes the difference between perfect and good enough, and explains why shame is the project killer.

    • 38 min
    Building The Truth

    Building The Truth

    On this week’s episode of Seth Godin’s Startup School we learn how to build the truth and why trust is at the heart of all transactions. Seth discusses why Amazon is successful, the difference between a CFO & COO, and the importance of an advisory board.

    • 16 min
    The Dip

    The Dip

    This week Seth talks about the ins and outs of The Dip . Seth explains why you shouldn’t start a project unless you are prepared to reach the end, how finding your fear will benefit in the long run, and answers questions from the group regarding The Dip. Be sure to pick up a copy Seth’s book The Dip .

    • 22 min
    Cash Flow

    Cash Flow

    On this week’s episode of Seth Godin’s Startup School we learn how to solve the cash flow problem. Seth discusses why people are rarely motivated by money, how people can’t tell you what to do if you don’t run out of cash, and raising money & treating it as it’s the last money you’ll ever have.

    • 17 min
    Tactics

    Tactics

    Learn about the tactics that will make your dream into a business on today’s episode of Seth Godin’s Startup School. Seth discusses the Yellow Pages, WTF with Marc Maron, and the roadblock in pricing. Seth also talks about cheerleading, having a partner who will have your back, and explains the purpose of a Cap Table.

    • 25 min

Customer Reviews

4.3 out of 5
42 Ratings

42 Ratings

Jay Finner ,

Fantastic

Amazing this info is free from someone who has blazed his own trail…thank you Seth!

Siva999 ,

Excellent source for business owners from Seth

Very good info from Seth Godin about business and marketing. This would have been wonderful if it was video podcast.

Quality is very nice. Content is excellent. Thanks for getting us in iTunes.

I like his message in the beginning.. "I hope you do something with this"… keeps us to remember and implement… brilliant.

Nathan Mol ,

Advanced level ideas to get you thinking

I first have to admit that I'm a big fan of most of Seth Godin's work. That being said, there are a lot of hard-hitting questions here that force me to think about who my customer is and how to deliver exceptional value to them. This podcast is really more about crucial small business strategies than it is about a list of tips and how-to's.

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