Shaping Design

Pascal Potvin, Mitchell Bernstein, & Primitives
Shaping Design

A podcast about getting better as a designer. We aim to elevate the skills of our industry, one designer at a time, by providing the best-in-class design curriculum to creatives, designer, and entrepreneurs. shaping.design

  1. 2023-08-29

    Ep 35: Business of running a type foundry with Matthieu Salvaggio

    In this episode, Mitchell Bernstein (@mitchbernstein) sits down with Matthieu Salvaggio (@BlazeFoundry), CEO and founder of Blaze Foundry, a typography foundry that’s designed tons of impressive typefaces that are actually affordable! We discussed everything from how he chooses which typefaces to sell, to the inner workings of a foundry as a business and how he DOES NOT recommend it. We’re also doing a contest! 3 lucky listeners will get Matthieu’s latest book on building typefaces for FREE. Instructions on how to win are below: * Give us a 5-star rating on Apple Podcasts + a review * Screenshot the review with the rating after it’s been submitted. * @ me on Twitter/X with the screenshot. You have 2 weeks for this contest to end. Good luck! 🌏 Get 3 months of Framer Pro for FREE using our special discount link. 💌 Subscribe to our newsletter and be first to know when we drop new episodes and articles: Mentioned * Blaze Foundry * Matthieu’s Twitter * Matthieu’s book: How to Design Fonts Like a Pro Socials * Mitchell Bernstein: Twitter, LinkedIn * Shaping Design newsletter Shaping Design Podcast * YouTube * Substack * Spotify * Apple Podcasts * Google Podcasts * TikTok Show notes (00:00) - Intro (04:47) - Who is Matthieu (07:52) - How to run a type foundry (09:01) - Why create a type foundry (10:31) - What it takes (14:03) - Where the name came from (15:32) - Deciding which typeface to design (16:21) - Area typeface inspiration (18:51) - Hi most popular typefaces (20:42) - Brands and typefaces (22:35) - Drawing from inspiration (27:24) - Maintaining typefaces (30:55) - Variable typefaces (34:08) - Selling typeface variants (34:43) - Inspiration for Apoc (38:48) - How to design a typeface (46:19) - When are typefaces done? (50:47) - Least and most favorite typefaces (51:54) - German type (55:23) - Why recreate Helvetica (01:01:00) - How has design shaped you? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shaping.design

    1h 3m

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A podcast about getting better as a designer. We aim to elevate the skills of our industry, one designer at a time, by providing the best-in-class design curriculum to creatives, designer, and entrepreneurs. shaping.design

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