Share, Strategize, & Shine: Podcasting Tips and Strategy for Online Business, Coaches, and Consultants Caroline Hull

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Do you wish your Instagram account was actually working for you? What should you post when your podcast goes live? And do I have to dance in my reels? These are questions that come up time and time again when I talk to clients about Instagram so I knew I needed to bring in an expert. The insights she brings today will resonate with anyone looking to harness the power of social media to not only capture attention but also convert leads into loyal customers.
In this episode, I’m chatting with Elizabeth Marberry, host of the Strut It! Podcast and a  visibility and marketing expert with a heart for authenticity and FUN. Elizabeth shares her journey from doing it all to focusing on what she does best—empowering other business owners through her Instagram coaching. This conversation is packed with actionable tips and heartfelt advice, making it a must-listen for entrepreneurs aiming to elevate their digital presence and business impact. So grab your notepad and get ready to dive deep into the world of Instagram marketing with Elizabeth!
Episode Highlights:
[00:04:00] Importance of authenticity in using social media platforms like Instagram.[00:10:00] Strategies for small business owners to leverage organic Instagram marketing.[00:22:00] Elizabeth’s shift from dance studio marketing to providing Instagram coaching.[00:25:30] DM automation to boost podcast engagement through Instagram.[00:38:16] The importance of creating a system so your marketing channels work together

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/180
Grab Elizabeth’s Free Monetize Your IG guide: https://relentless-writer-5349.ck.page/0f98a7bfd8 and listen to her podcast Strut It: Bold Visibility Through Instagram Marketing Podcast: https://www.elizabethmarberry.com/podcast



Join the live Launch Your Podcast Funnel Workshop on May 16th! Head to wildhomepodcasting.com/funnel
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What is the focus of your podcast episodes? Are you creating content for your ideal client or are you more focused on creating content you “think” your audience wants to hear? There is a big difference and I’m breaking it all down.
In this episode, I explain how aligning your content with the needs and struggles of your ideal client can drastically improve the effectiveness of your podcast. This episode is packed with actionable advice and is a testament to the power of strategic content creation in building a successful podcast that truly serves your audience.
In this Episode:
[00:00:00] Why your podcast should focus on your audience, not you.[00:05:00] How co-working sessions led to meaningful content creation and strategic insights.[00:06:00] The necessity of seeing from your audience's perspective to create impactful content.[00:12:00] The key questions I ask to align podcast content with the needs of the audience.[00:14:00] The Power of Direct Conversations in Shaping Effective Podcast Content[00:17:00] Understanding and Responding to Audience Needs for Podcast Success
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/179
Join the live Launch Your Podcast Funnel Workshop on May 16th! Head to wildhomepodcasting.com/funnel
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If you've ever felt overwhelmed by the need to create fresh content regularly, this is the episode for you! Your podcast should be the cornerstone of your marketing strategy and the easiest way to do this is by repurposing your podcast content.
In this episode, I’m sharing five ways to repurpose your podcast content from blog posts to workshops and everything in between. From personal stories to practical advice, I cover why and how to make your content work harder for you—saving you time while amplifying your message.


Episode Highlights:
[00:07:09] The strategic integration of your podcast into your broader marketing efforts.[00:10:24] Five effective ways to repurpose your podcast content, starting with your marketing strategy.[00:15:51] Strategies for leveraging podcast content across various social media platforms beyond typical audio grams.[00:18:55] Using podcast content for email marketing, highlighting the ease of converting podcast show notes into engaging email content.[00:20:16] Ideas for transforming podcast episodes into workshops or mini-courses to provide additional value and resources.

Join the Strategize & Shine membership now to lock in the low rate for life! Get support as you create a podcast that converts your listeners into leads and helps you sell more of your programs and services. Sign up at wildhomepodcasting.com/membership
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/178
Join the live Launch Your Podcast Funnel Workshop on May 16th! Head to wildhomepodcasting.com/funnel
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Do you feel like your content is aligned with your business objectives and goals? In today's episode, we explore how strategic content creation is not just about recording episodes; it's about ensuring each piece of content serves a specific purpose that supports your business goals. I'll be sharing insights into how the content you choose to discuss can turn your podcast into a lead-generating machine, enhancing your brand's reach and impact.
In this exciting phase of my business, as we prepare to unveil new offerings and updates, I discuss the importance of membership and community in supporting your podcasting journey. The "Strategize and Shine Membership" is designed to provide ongoing support and resources, tailored to keep you aligned with the fast-evolving needs of podcasters and content creators. From exclusive masterclasses to personalized strategy calls, we cover how each element of the membership is structured to help you and your podcast grow alongside your business.
Episode Highlights:
[00:03:03] Introduction to the "Strategize and Shine Membership" and its benefits. Lock in your rate now before the price increase on May 1st.[00:06:20] Exploring five ways to tie your podcast content directly to your business objectives, starting with aligning your content with your sales and marketing calendar.[00:10:28] Detailed planning and execution of content that matches your business cycle, using tools like Google Docs and Asana for organization.[00:14:00] The importance of integrating client interviews on your podcast to demonstrate real-world application and results of your services.

Join the Strategize & Shine membership now to lock in the low rate for life! Get support as you create a podcast that converts your listeners into leads and helps you sell more of your programs and services. Sign up at wildhomepodcasting.com/membership


For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/177


Join the live Launch Your Podcast Funnel Workshop on May 16th! Head to wildhomepodcasting.com/funnel
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Do you ever feel overwhelmed by your podcast? Systems are often overlooked as a piece of success for your business and podcast, but they can be a game-changer. And I’m not just talking about a spreadsheet, I’m talking about habits, your schedule, and everything that makes podcasting easy!
In this episode, I’m sharing the importance of systems and I’m sharing what works for me and how I’ve had to experiment to find what works. Plus, we’ll talk about the importance of implementing your systems and how impactful they can be on your schedule and business. If you’ve ever felt overwhelmed by your podcast, this is the episode for you!


What’s in this episode:
[00:02:00] The problem we solved this week with Podcast SEO
[00:05:00] What is content overwhelm and how it ties into systems
[00:06:00] Why systems are so important
[00:12:47] The importance of creating habits, not just systems
[00:15:14] Creating a systematized schedule for your business and podcast
[00:18:18] Why you should create templates for your podcast


Want to try out the Strategize & Shine membership? Come join the masterclass MEASURING PODCAST SUCCESS: Is My Strategy Working? PLUS get a free month! Head to wildhomepodcasting.com/class


For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/176
Join the live Launch Your Podcast Funnel Workshop on May 16th! Head to wildhomepodcasting.com/funnel
Support the Show.

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When we start any kind of marketing effort in our business, it can be hard to know if it's actually working, especially with something like podcasting. And here's the thing: doing it alone and questioning whether you were doing the right things is so, so common, especially as the CEO or solopreneur. It's totally normal to be sitting in front of your desk and saying am I doing this the right way? But you aren't alone! 
In this episode, I’m talking through the nuances of podcast success and how to measure it effectively for your business. From defining success based on your goals to tracking metrics like downloads and audience engagement, we break down actionable strategies to ensure your podcast aligns with your objectives. Additionally, we delve into the importance of enjoying the podcasting process and refining your approach to fill any gaps in your strategy.


What’s in this episode:
[00:02:00] Taking breaks and adapting to unforeseen challenges in podcasting
[00:05:36] The anxiety of questioning your efforts and the importance of feeling confident as a business owner
[00:09:00] Challenges in measuring podcast success, particularly in understanding download metrics
[00:12:00] Using specific objectives and tracking methods to evaluate podcast effectiveness for your business
[00:16:00] Identifying and addressing gaps in your podcasting strategy to enhance overall success


Want to try out the Strategize & Shine membership? Come join the masterclass MEASURING PODCAST SUCCESS: Is My Strategy Working? PLUS get a free month! Head to wildhomepodcasting.com/class
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/175


Join the live Launch Your Podcast Funnel Workshop on May 16th! Head to wildhomepodcasting.com/funnel
Support the Show.