162 episodes

The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

She Means Profit Melissa Houston

    • Business
    • 5.0 • 15 Ratings

The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

    Cultivating a Thought Leader Reputation

    Cultivating a Thought Leader Reputation

    “A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ”— Melissa HoustonIn an ever-growing industry, what sets you apart from the crowd of thousands proclaiming they’re the best and the greatest at what they do?The answer to this question gets harder every day. There will always be startups popping out of nowhere, small businesses that go viral, and established conglomerates that control...

    • 15 min
    Contract Negotiations with Dina Segal

    Contract Negotiations with Dina Segal

    "As you're starting your business, you're going to come across so many interesting and sometimes real challenges, really exciting problems to solve, areas of compliance and requirements that probably seem daunting, and I would say really seek out resources, seek out mentors.” — Dina SegalContracts will always be an essential part of a business. Whether it’s a business deal with your supplier or establishing a new agreement with your client, this piece of paper plays a vital role in protecting...

    • 26 min
    Mastering Your Path to Success: Tips for Managing Debt in Business

    Mastering Your Path to Success: Tips for Managing Debt in Business

    “With the right mindset and dedication, successful debt management is within your reach.”—Melissa HoustonMany aspire to start their own business, but a common obstacle preventing them from doing so is financial constraints. People who do not have enough funding often resort to taking out loans to build their first business. But what’s the deal with businesses that end up sinking rather than soaring?The culprit is often debt. Some businesses fall into the trap of having massive loans without a...

    • 17 min
    Boosting Business Profit through Mastering Sales Conversion Tracking

    Boosting Business Profit through Mastering Sales Conversion Tracking

    “The bottom line is that tracking your sales conversion is an essential step towards driving your business profit and ensuring that your business profit continues to grow and thrive, and not just your profit, but your sales and your whole business.”—Melissa HoustonWhat sets a business up for success? It should have the capacity for profitability and scale. Making a profit in your business can be tough, especially in a challenging economy. In this episode, we emphasize that tracking sales conv...

    • 15 min
    Cultivating an Entrepreneurial Mindset for Success with Dianne Welsh

    Cultivating an Entrepreneurial Mindset for Success with Dianne Welsh

    “There’s never gonna be a perfect time to start a business. There’s never gonna be a perfect time to start calling yourself an entrepreneur until you actually start doing it.”— Dianne WelshHere’s the deal: success isn’t some kind of magic trick. It starts when you decide to go on an adventure and grab opportunities offered to you. When it comes to building a business, you turn these opportunities into action-packed episodes that coincide with the difference you want to leave. As entrepreneurs...

    • 18 min
    Maximizing Cash Efficiency in Business

    Maximizing Cash Efficiency in Business

    “Cash is queen and with the right strategies, you can manage it wisely and achieve long-term prosperity.”—Melissa HoustonWhen running a business, cash flow is absolutely critical. As business owners, we are responsible for making sure that the cash moving in and out of business is managed properly. Why is it crucial to avoid running out of cash? Cash is the lifeblood of your financial obligations. And let me tell you, it’s not just about keeping cash at hand; it’s about fueling your business’...

    • 16 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

JK, Canada ,

Excellent podcast!

This podcast is a go-to for people who want to connect with an authentic but highly knowledgeable financial expert. Melissa has a warm and engaging approach and brings on terrific people to interview. I can always count on learning something that I can take into my business.

Ebeaton ,

Powerful resource

Powerful insights and practical advice - gold mine for business owners!

svcopy ,

So much gold!

Melissa is SO generous in everything she shares. Every single episode is packed with insights that make you want to fill your notebook and then take action on the ideas.

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