132 episodes

The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

She Means Profit Melissa Houston

    • Business
    • 5.0 • 15 Ratings

The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

    Copywriting Tips Every Business Owner Needs For 2023 with Megan Smyth

    Copywriting Tips Every Business Owner Needs For 2023 with Megan Smyth

    “Good copy always connects before it converts.”
    —  Megan Smyth


    Many entrepreneurs would say that making sales is the trickiest part of their business — but having the right copy on your website can help you sell your offers while you sleep!


    After realizing three years into her pre-med degree that she was chasing someone else's idea of success, my guest Megan Smyth decided to start her own business, one that allowed her to make her own roles, empower other women, and (most importantly) required zero knowledge of organic chemistry. Now, she helps female coaches make more sales through personality-filled website and email copy that converts!


    In this conversation, we chat about everything from money-making copy to market research to mindset shifts. Tune in to learn Megan’s top tips for improving your sales skills, the biggest copywriting mistakes that business owners make, and how effectively to create urgency in your copy. You won’t want to miss it!


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    How the new trend toward empathy-driven marketing will help you better connect with your ideal customersThe low-key ways that you are already gathering powerful market research — and how to benefit from itThe 3 questions that your copy MUST answer to drive conversations (and more sales)!

    Guest bio: Megan Smyth is a sales copywriter for trailblazing female entrepreneurs. Through her in-depth research process, personality-filled copy, and pull-no-punches consulting, she helps mission-driven founders distill their vision for change into a powerful message, uniquely crafted with equal parts art and science.
      
    Highlights:‌ ‌
    00:50  Intro
    01:38  Meet Megan Smyth
    02:41  Sales & women entrepreneurs
    04:29  Mindset challenges
    05:22  Shift in sales methods & new marketing trends
    07:00  Market research
    09:06  3 questions copy must answer 
    10:10  Creating urgency
    11:27  Biggest copywriting mistake 
    12:32  Overcoming objections
    14:08  Building a sales funnel
    16:54  Sales strategy for introverts & extroverts
    18:25  Takeaway & ideal client avatar
    20:57  Conclusion
     ‌
    Links:‌ ‌  
    Megan Smyth
    https://megansmyth.com 
    Instagram: @copybymeg 
    Main website 🡪 https://shemeansprofit.com
    Calendar link --> https://calendly.com/shemeansprofit/30mi
    Mini-courses --> https://melissa-houston.thinkific.com/courses/the-debt-repayment-calculator
    https://melissa-houston.thinkific.com/courses/pay-yourself
    https://melissa-houston.thinkific.com/courses/personal-net-worth-calculator-mini-course
    https://melissa-houston.thinkific.com/courses/the-ultimate-budget-binder-mini-course
    Follow me on:
    IG @melissahoustoncpa    
    LinkedIn @melissahoustoncpa

    • 22 min
    It’s Time To Run A Variance Report!

    It’s Time To Run A Variance Report!

    “Variance reports are essential for any business that wants to stay on top of their finances.”
    —  Melissa Houston


    Having a business financial plan is essential — but you also have to monitor your results against that plan, each and every month, in order to understand how to create profit in your business. 


    This is the reality: if you’re NOT monitoring those results, then you are out of the loop when it comes to the financial health of your business… and you won’t be able to make the informed course corrections that will get you back on track when you begin to fall behind your goals.


    A variance report is an analysis tool that allows you to compare your actual business results with your budgeted figures or standard performance levels for specific periods, such as months or quarters. Listen now to learn why completing monthly variance reports is VITAL to running your most successful and profitable business!


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    How to create a variance report for your own business — and how to analyze the results A real-life example of how I use variance reports in my own business My #1 recommendation for accounting software that will scale alongside your business  
    Highlights:‌ ‌
    00:49  Intro
    02:34  Business plans & forecasting
    04:59  QuickBooks
    06:31  What is a variance report?
    07:36  Variance report example #1
    10:43  Variance report example #2
    11:28  Why use variance reports?
    13:15  How to create a variance report
    15:31  Money mindset
    16:24  Conclusion
    18:09  Cash Confident
     ‌
    Links:‌ ‌  
    Cash Confident program
    https://melissahoustoncpa.lpages.co/cash-confident-sales-page 
    Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business
    https://melissahoustoncpa.com/cash-confident-book 
    QuickBooks
    https://quickbooks.intuit.com/global 
    Main website 🡪 https://shemeansprofit.com
    Calendar link --> https://calendly.com/shemeansprofit/30min
    Mini-courses --> https://melissa-houston.thinkific.com/courses/the-debt-repayment-calculator
    https://melissa-houston.thinkific.com/courses/pay-yourself
    https://melissa-houston.thinkific.com/courses/personal-net-worth-calculator-mini-course
    https://melissa-houston.thinkific.com/courses/the-ultimate-budget-binder-mini-course
    Follow me on:
    IG @melissahoustoncpa    
    LinkedIn @melissahoustoncpa

    • 19 min
    The Key To Feeling Financially Successful with Suze Orman

    The Key To Feeling Financially Successful with Suze Orman

    “When you say No out of love for yourself, that is when you start to be a truly profitable, strong, smart, and secure woman.”
    —  Suze Orman


    My guest for this episode of She Means Profit is none other than Suze Orman! Suze is one of North America’s foremost experts on personal finance, a New York Times bestselling author, a magazine and online columnist, former contributing editor to “O” The Oprah Magazine, the host of the Suze Orman’s Women & Money podcast, and a co-founder of the employer-sponsored emergency savings solution SecureSave. For over a decade, she hosted the award-winning Suze Orman Show, where she helped people make the connection between self-worth and net worth.


    Tune in to hear Suze’s amazing stories about her fascinating career — from sharing the key to life during her first appearance on The Oprah Winfrey Show to co-founding her latest business venture — and her deep insights regarding women, money, and mindset!


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    Why women need to learn how to say No out of love for themselves and never undervalue what they doThe major role that personal financial literacy plays in successful entrepreneurship How Suze’s SecureSave solution is a game-changer for emergency savings

    Guest bio: Suze Orman is a #1 New York Times bestselling author on personal finance, with over 25 million books in circulation available in 12 languages worldwide. A magazine and online columnist, writer/producer, host of Suze Orman’s Women & Money podcast, and one of the top motivational speakers in the world today, Orman is undeniably America’s most recognized expert on personal finance.


    Highlights:‌ ‌
    00:50  Intro
    01:44  Suze Orman & The Oprah Winfrey Show
    08:03  Helping others & saying No out of love
    10:53  Living on an island
    11:40  Luck v. hard work
    13:52  Women & money mindset
    18:18  Power of women
    19:45  Emergency savings crisis & SecureSave
    28:43  SecureSave & small business
    30:22  Returning to speaking
    32:57  Retirement?
    35:03  Own your assets & your power
    Links:‌ ‌  
    Suze Orman
    https://www.suzeorman.com 
    https://www.facebook.com/suzeorman 
    https://www.youtube.com/suzeorman 
    Twitter: http://twitter.com/suzeormanshow 
    SecureSave
    https://www.securesave.com 
    Main website 🡪 https://shemeansprofit.com
    Calendar link --> https://calendly.com/shemeansprofit/30min
    Mini-courses --> https://melissa-houston.thinkific.com/courses/the-debt-repayment-calculator
    https://melissa-houston.thinkific.com/courses/pay-yourself
    https://melissa-houston.thinkific.com/courses/personal-net-worth-calculator-mini-course
    https://melissa-houston.thinkific.com/courses/the-ultimate-budget-binder-mini-course
    Follow me on:
    IG @melissahoustoncpa    
    LinkedIn @melissahoustoncpa

    • 40 min
    What’s Coming Up For She Means Profit in 2023

    What’s Coming Up For She Means Profit in 2023

    “I believed that I was going to succeed right out of the gate because I had such a strong business acumen… however, I did not know a lot about being an entrepreneur.”
    —  Melissa Houston


    When I first started my entrepreneurial journey, I had a basic idea of what I wanted to do, but my vision grew clearer and more defined through working with clients. If you’ve been a long-time listener of this podcast, then you’ll know that the show has also gone through a few different iterations, from Think Like a CFO to The Business Society to She Means Profit™️.


    It’s crucial to feel fully in alignment with your business, and landing on this new branding has really helped me to crystallize my goals, values, and approach — and in this episode, I’d love to properly introduce you to She Means Profit and what led to the brand’s creation!


    In this solo episode, I share my business journey, my true passion and purpose in life, how I’ve worked to set myself apart in my industry, and how you can work with me to become Cash Confident!


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    The lessons that I’ve learned throughout my entrepreneurial successes and mistakesWhat you can expect from She Means Profit in 2023 — and how to pre-order Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessA timely episode recommendation to help you with your financial planning for the new year  
    Highlights:‌ ‌
    00:49  Intro & episode recommendation
    03:27  Money offers opportunity
    04:30  Meet She Means Profit
    05:03  Learning from my experiences
    06:43  My goals 
    10:21  What to expect in 2023
    13:29  Second book & focusing on profit
     ‌
    Links:‌ ‌  
    She Means Profit #128 
    She Means Profit YouTube Channel
    https://www.youtube.com/channel/UCMTwsblmZApAJNoRG_k9JjQ 
    Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business
    https://melissahoustoncpa.com/cash-confident-book 
    Programs
    https://shemeansprofit.com/offers 
    Main website 🡪 https://shemeansprofit.com  
    Calendar link --> https://calendly.com/shemeansprofit/30min
    Mini-courses --> https://melissa-houston.thinkific.com/courses/the-debt-repayment-calculator
    https://melissa-houston.thinkific.com/courses/pay-yourself
    https://melissa-houston.thinkific.com/courses/personal-net-worth-calculator-mini-course
    https://melissa-houston.thinkific.com/courses/the-ultimate-budget-binder-mini-course
    Follow me on:
    IG @melissahoustoncpa    
    LinkedIn @melissahoustoncpa

    • 15 min
    It’s Time To Set Your Biz Goals for 2023!

    It’s Time To Set Your Biz Goals for 2023!

    “You don’t want any negative money mindset issues holding you back from being the best and most profitable business owner that you can be.”
    —  Melissa Houston


    The end of the year means holiday get-togethers, warm mugs of cider or hot chocolate, some well-earned downtime… and planning. Setting goals and clearly planning out your next power moves is absolutely essential to growing your business, no matter which stage you are in. If you’re not setting out new goals, your business will become stagnant — or even start to decline.


    As I like to say, a goal without a plan is just a wish. So if you want the next year to be your best year ever, it’s time to sit down and start working out how you’re going to move forward with your business over the next 12 months.


    In this episode, you’ll discover a range of different goals that you can set in your business, from marketing to customer service to employee productivity, and a simple road map to help you hit your milestones!


    Listen now to learn:‌ ‌
    Why it’s so important to set goals in your business (no matter whether you set them January 1st or June 22nd!) Why setting a goal is only the first step — and what you must do next in order to begin turning it into reality 4 steps that will help you achieve your long-term vision with more ease!  
    Highlights:‌ ‌
    00:50  Intro
    03:23  Look back at the past year(s)
    04:15  Why set goals?
    05:04  Plan for achieving
    06:43  Look at your current situation & goals
    07:33  Set realistic goals & create your plan of action
    08:17  Stay accountable 
    09:21  Short-term v. long-term goals
    11:08  Financial goals
    12:39  Marketing goals
    14:08  Sales goals
    15:01  Customer service goals
    16:13  Employee productivity goals
    18:32  Need assistance?
     ‌
    Links:‌ ‌
    She Means Profit - How to Get the Mindset of a Millionaire
    https://shemeansprofit.com/podcast/how-to-get-the-mindset-of-a-millionaire 
    She Means Profit - Misconceptions, Manifestation & Money Mindset
    https://podcasts.apple.com/ca/podcast/misconceptions-manifestation-money-mindset/id1533130323?i=1000574612552 
    She Means Profit - Why Money Mindset Really Matters For Profit And Life Goals
    https://podcasts.apple.com/ca/podcast/why-money-mindset-really-matters-for-profit-and-life-goals/id1533130323?i=1000569499715 
    5-Step Roadmap
    https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap 
    Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business
    https://melissahoustoncpa.com/cash-confident-book 
    Link to calendar (free 30 min consult call)
    Main website 🡪 https://shemeansprofit.com
    Offers 🡪  https://shemeansprofit.com/offers
    Cash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-page
    What’s Your Profit Personality? (quiz) 🡪 

    • 21 min
    Have You Started Planning For Your Biz Taxes Yet?

    Have You Started Planning For Your Biz Taxes Yet?

    “Planning can help you avoid being blindsided by a large tax bill and can also help you take advantage of opportunities to lower the taxes that are owed.”
    —  Melissa Houston


    Tax season. Did those words just send a chill down your spine? Did you get a sinking feeling in the pit of your stomach? Tax season is rarely pleasant for anyone, but business owners in particular often live in fear of being surprised by a large and unexpected tax bill… especially when they don’t have the savings to cover it (yikes!).


    In fact, the tax season surprise is one of the most common complaints that I hear from the entrepreneurs and business owners who reach out to work with me.


    If you’re currently dreading tax season, this episode is for you — I share my top tips for avoiding massive tax bills, bust the most common tax myths currently floating around, and pull back the curtain on some of the worst tax advice you may have heard!


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    What you can do to stay on the government’s good side — and reduce your chances of triggering an audit! How to ensure that you’re taking advantage of all of the deductions that you are entitled to How to plan ahead and prepare yourself (and your business) for tax season   
    Highlights:‌ ‌
    00:50  Intro
    01:56  Bad tax advice
    07:03  Understanding tax obligations
    09:35  Keep good records
    10:38  Know your filing requirements
    11:18  Claim your deductions
    11:42  Stay up-to-date on the tax code
    12:49  Plan ahead
    16:34  Be mindful & proactive
    18:09  Conclusion
     ‌
    Links:‌ ‌
    5-Step Roadmap
    https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap 
    Link to calendar (free 30 min consult call)
    Main website 🡪 https://shemeansprofit.com
    Offers 🡪 https://shemeansprofit.com/offers
    Cash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-page
    What’s Your Profit Personality? (quiz) 🡪 https://www.tryinteract.com/share/quiz/62ddb2293d71af001892a3a9
    Follow me on:
    IG @melissahoustoncpa    
    LinkedIn @melissahoustoncpa

    • 19 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

JK, Canada ,

Excellent podcast!

This podcast is a go-to for people who want to connect with an authentic but highly knowledgeable financial expert. Melissa has a warm and engaging approach and brings on terrific people to interview. I can always count on learning something that I can take into my business.

Ebeaton ,

Powerful resource

Powerful insights and practical advice - gold mine for business owners!

svcopy ,

So much gold!

Melissa is SO generous in everything she shares. Every single episode is packed with insights that make you want to fill your notebook and then take action on the ideas.

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