Short Term Rental Secrets Podcast

MICHAEL SJOGREN
  • 4.5 (11)
  • INVESTING
  • UPDATED BIWEEKLY
Short Term Rental Secrets Podcast

The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com

  1. Ep 220 - Social Media Mastery with Danny Mabley

    6 DAYS AGO

    Ep 220 - Social Media Mastery with Danny Mabley

    Ready to take your short-term rental business to the next level? In this episode, Mike and E sit down with Danny Mabley, STR Secrets’ content expert, to explore how social media can transform your hosting game. Learn how to showcase your properties, document your journey, and create a personal brand that connects with guests and drives direct bookings. From highlighting amenities to sharing behind-the-scenes stories, Danny provides actionable tips for crafting authentic and engaging content. Whether you're managing short-term rentals or looking to master social media for any business, this episode is your guide to growing your brand and building lasting success! 02:10 - Guest Introduction: Danny's Creative Journey 03:30 - From Videographer to Full-Time Content Strategist 04:50 - Building a Personal Brand for STR Success 06:40 - Creating Authentic and Engaging Content 08:30 - Leveraging Social Media to Connect with Guests 10:00 - Balancing Professional and Personal Content 12:15 - Documenting Challenges to Build Trust 14:05 - Turning Vulnerability into a Strength 16:20 - Developing Consistent Content Habits 18:45 - Simplifying Content Creation with Tools 20:30 - Collecting Feedback to Improve Properties 22:50 - Measuring Content Success Through Analytics 25:00 - Scaling Social Media Presence Strategically 27:30 - Actionable Tips for Long-Term Content Success 29:45 - Breaking Through Mental Barriers for Growth 31:30 - Storytelling Techniques to Captivate Audiences 33:10 - Building a Habit of Daily Content Creation 35:20 - Adapting to Trends Without Losing Authenticity 37:00 - Focusing on Value-Driven Posts 38:50 - Strengthening STR Marketing Strategies 40:15 - Staying Resilient Amid Criticism 42:00 - Developing a Growth Mindset for STR Success 43:30 - Encouraging Small Wins to Build Momentum Guest Bio: Danny Mabley is a seasoned content creator and social media strategist with over a decade of experience in leveraging digital platforms for personal and professional growth. Starting with a personal weight-loss journey that went viral, Danny mastered the art of storytelling to build a significant online following. Now a vital member of the STR Secrets team, he oversees content production and social media strategies, empowering businesses to optimize their online presence. With a passion for authenticity and innovation, Danny excels in helping brands connect with audiences through engaging, impactful content. Connect with Guest: www.instagram.com/dannymabley Get FREE Access to our Community and Weekly Trainings: group.strsecrets.com

    41 min
  2. Ep 219 - Leadership Lessons from Scaling to 85 Units with Chris Petzy

    DEC 9

    Ep 219 - Leadership Lessons from Scaling to 85 Units with Chris Petzy

    Discover the secrets to scaling your short-term rental business with seasoned host Chris Petzy. In this episode, we dive deep into the challenges and triumphs of growing a portfolio to 85 units. Learn invaluable lessons on team building, operations, and financial management. Tune in now to elevate your STR game! 01:15 - Guest Introduction: Chris’s Leadership Journey 03:45 - Building Robust Operational Systems 05:00 - Maintaining Quality Amid Rapid Growth 06:22 - Driving Team Engagement Through Leadership 08:00 - The Art of Delivering Exceptional Guest Experiences 09:35 - Leveraging Reviews to Elevate Standards 11:00 - Innovative Strategies for Sustainable Scaling 12:45 - Nurturing Loyalty and Retention in Teams 14:30 - Mastering Strategic Growth in Competitive Markets 16:20 - Turning Challenges into Long-Term Opportunities 18:05 - Aligning Business Goals with Team Aspirations 20:10 - Setting Boundaries for Work-Life Harmony 21:55 - Innovating Guest Experiences for Higher Returns 23:40 - Staying Ahead with Marketing and Technology 25:20 - Key Advice for Real Estate and STR Leaders Guest Bio: Chris Petzy is the co-owner of Seacoast Vacation Rentals, a short term rental company focused on modernizing the vacation rental experience and helping investors earn more while stressing less. Connect with Guest: https://www.instagram.com/chris_petzy/ Get FREE Access to our Community and Weekly Trainings: group.strsecrets.com

    27 min
  3. Ep 218 - Are You a Slave to Your Portfolio

    DEC 2

    Ep 218 - Are You a Slave to Your Portfolio

    Want to take control of your business and enjoy true freedom? In this episode, Mike and E share their insights on how to stop being tied to your phone, let your business serve you, and elevate your role as a CEO. Discover transformative systems, mindset mastery, and key leadership habits that will help you scale your operations, master delegation, and build the perfect week for long-term success. If you’re ready to achieve real business freedom and lead with purpose, this episode is packed with actionable steps to help you grow and thrive! 00:00 - Intro: Embracing Gratitude and Resilience 01:10 - Overcoming Challenges: Turning Pain into Power 02:00 - Mindset Mastery: Life Happens for You 03:00 - Entrepreneurial Growth Through Problem Solving 04:20 - Transformative Systems for Holiday Freedom 06:00 - Seven Steps to Elevating the CEO Role 08:00 - Building Your Perfect Week Blueprint 10:30 - Optimize Time with a Two-Week Study 12:00 - Master Delegation Through the 4R Framework 13:30 - Onboarding Excellence with Strategic Hiring 15:00 - Leadership Evolution: From Managing to Empowering 16:30 - Awareness is the Catalyst for Growth 18:00 - Achieve True Business Freedom Get FREE Access to our Community and Weekly Trainings group.strsecrets.com

    20 min
  4. Ep 217 - The Power of Quality and Standards with Andrew Rodriguez

    NOV 25

    Ep 217 - The Power of Quality and Standards with Andrew Rodriguez

    Discover how to build a profitable short-term rental portfolio by focusing on quality over quantity! In this episode, we chat with Andrew about his journey from managing 2 properties to earning $21K/month with just 6 high-performing homes. Learn how to set and maintain strict standards, choose the right owners, and create long-term success in the STR market. 01:22 - Guest Introduction 02:44 - Starting with Just Two Properties 03:18 - Quality Over Quantity Strategy 04:30 - Mastering Tough Client Conversations 05:03 - The Power of Setting Expectations Early 06:15 - Turning Down Non-Ideal Properties 07:50 - Defining Tangible Standards for Success 08:58 - Effective Direct Booking Marketing 10:30 - Expanding Into New Markets Strategically 11:12 - Managing Unique Historical Properties 12:48 - Weighing Future Opportunities vs. Standards 14:15 - Launching and Growing a Meet-Up Group 15:05 - Networking in a Regulation-Intensive Market 15:32 - The Importance of Leveraging Partnerships 16:20 - Focusing on High-Margin Operations 17:15 - Long-Term Vision: Quality and Sustainability 18:25 - Learning from Challenges and Successes 19:40 - Key Advice for Aspiring Hosts and Managers Guest Bio Andrew Rodriguez is the President and Co-Founder of Stay Booked, a full-service short-term rental management business that specializes in maximizing the revenue of large and unique vacation homes. In this role, he oversees all aspects of operations and guest and owner services. Outside of Stay Booked, he is the co-founder of Brews & Deals NYC, one of the largest short-term rental networking events in the country, as well as an active investor in short-term and long-term rentals across the Northeast. Outside of real estate, Andrew spends as much time as possible in the mountains with his wife and business partner, Lindsey, and their 2-year-old son Riley. Andrew is passionate about skiing, ultrarunning, and helping others change their lives with real estate. Connect with Guest: www.instagram.com/andrew.j.rod Get FREE Access to our Community and Weekly Trainings group.strsecrets.com

    31 min
  5. Ep 216 - From 1 to 50 Properties in a Year with Nate Klatt & Dan Mitchen

    NOV 18

    Ep 216 - From 1 to 50 Properties in a Year with Nate Klatt & Dan Mitchen

    Ready to scale your short-term rental business fast? Learn how Nate Klatt & Dan Mitchen share their journey of going from 1 to 50 properties in just one year. Learn their proven strategies for explosive growth, system optimization, and how they built a powerhouse property management team. If you're looking for actionable tips to scale efficiently and thrive in the STR game, this episode is for you! 05:42 - Strategic Team Building for Scaling 06:13 - Client Referral System for Rapid Management Growth 07:43 - Building Key Relationships with Investors 08:14 - Exponential Growth from Investor Partnerships 12:49 - Delivering Consistent Returns for Investors 17:21 - Conservative Fund Management 19:44 - Balancing Scale and Quality 22:55 - Reassessing Vision for Growth 25:43 - Choosing Best-in-Class Software 26:00 - Negotiating Vendor Contracts 26:15 - Negotiating Contracts to Optimize Costs 27:47 - Acting Fast to Avoid Operational Breakdowns 29:00 - Handling System Breakdowns Proactively 30:40 - System Optimization for Seamless Operations 31:08 - Prioritizing Functionality Over Trendy Tools 32:35 - Setting Expectations for Support with New Software 33:00 - Choosing Software for 24/7 Operations 33:58 - Importance of Solid Investor Partnerships 34:16 - Assessing Investor Trust and Relationships 34:45 - Critical Advice on Business Partnerships 36:14 - Success Secrets in Short-Term Rentals 36:14 - Honest Communication in Business Partnerships 36:42 - Scaling with Long-Term Vision 38:24 - Mistakes with Property Management Software Choices Guest Bio Nate Klatt is a licensed CPA with over 10 years of experience who shifted his focus earlier this year to commit to his short-term rental business fully. Nate started in short-term rentals in 2021 and, along with his partner Dan Mitchen, now owns 9 properties. Dan's real estate journey began in 2015 when he became a licensed real estate agent, quickly excelling and earning recognition as a top agent within his brokerage. Prior to this, Nate and Dan completed approximately 15 flips during 2020 and 2021 before transitioning to a more scalable business model in short-term rentals. Previously, Nate worked at a Y Combinator-backed AI startup, where he helped drive a 10x revenue increase. As co-founders of HomeHop, Nate and Dan have grown their property management portfolio from 1 to over 50 properties in just a year. They raised $2 million to acquire around 25 homes in Cleveland and are preparing to raise another $5 million next year for their second fund. HomeHop’s focus on leveraging technology and optimizing processes has been key to scaling in a competitive short-term rental market. Connect with Guests: HomeHopPM.com Get FREE Access to our Community and Weekly Trainings group.strsecrets.com

    38 min
  6. Ep 215 - From Burnout to Balance: How Marisa Grover Transformed her Airbnb Co-Hosting Business

    NOV 11

    Ep 215 - From Burnout to Balance: How Marisa Grover Transformed her Airbnb Co-Hosting Business

    Are your STRs stressing you out? Marisa Grover shares how she went from 80-hour weeks crying in her closet to calm CEO in just 6 weeks. 02:27 - Overcoming Overwhelm and Transformation 04:19 - Guest Introduction: Marisa Grover 05:11 - Realizing the Need for Radical Change 08:29 - Taking Bold Steps to Reclaim Balance 09:16 - Game-Changing Documentation for Success 10:00 - Strategic VA Hiring for Freedom 11:01 - Quick, Dramatic Workload Reduction 13:39 - Mastering Delegation for Growth 14:14 - Bulletproof System Documentation 16:14 - Empowering the Team Through Leadership 19:45 - Focusing on High-Impact, Profitable Assets 24:03 - Selecting Ideal, Aligned Clients 27:00 - Building Strong Owner Partnerships 30:13 - Relentless Perseverance for Success Marisa Grover's Bio Marisa Grover is originally from Utah and then moved to Texas 4 years ago. She got into Airbnb in 2021 with a small property near the university in her town, and she loved it. What started there, turned into building a family of 9 STRs, and 10 LTRS, and then creating a cohosting company 3 times. Marisa hosted over 1,000 guests and grew from 1-55 properties in 3 years. She is a mom of two boys under 4 among all of this. Connect with Marisa Grover www.instagram.com/marisagrover Get FREE Access to our Community and weekly Trainings facebook.com/groups/strsecret

    33 min
  7. Ep 214 -Thanks for Visiting: Building Your Dream Team with Sarah Karakaian and Annette Grant

    NOV 4

    Ep 214 -Thanks for Visiting: Building Your Dream Team with Sarah Karakaian and Annette Grant

    Mike and E warmly welcome Sarah and Annette to an engaging conversation, where they share their journey from diverse backgrounds into the world of real estate and podcasting. They discuss the importance of community involvement, the evolution of their business, and the dynamics of their partnership. The conversation highlights their strategies for hiring, the significance of mentorship, and how they attract top talent while fostering a supportive work environment. Their insights provide valuable lessons for aspiring entrepreneurs in the real estate and podcasting industries. In this engaging conversation, the speakers delve into the multifaceted aspects of real estate and short-term rentals, emphasizing the importance of understanding personal values, lifestyle design, and the significance of authenticity in branding. They discuss the necessity of knowing one's numbers for financial empowerment and the value of vulnerability in personal and professional growth. The conversation also highlights the mission of 'Thanks for Visiting' in uplifting the hosting community and the critical role of property inspectors in ensuring guest satisfaction and operational success. 05:18 - Guests Sarah and Annette join. 06:00 - Guests introduce their business. 08:37 - How they entered short-term rentals. 17:12 - Tips on choosing a business partner. 20:29 - Adapting communication styles in leadership. 30:41 - Balancing career and personal life. 34:50 - Building a personal brand. 43:43 - Using a “legacy scorecard” for tracking. 48:31 - Overview of “Thanks for Visiting.” 51:34 - Top tip for rental success. Sarah and Annette's Bio As short-term rental owners and operators for 10 years and counting, Sarah and Annette founded the Thanks For Visiting podcast and their online educational platform to bring their diverse knowledge to hosts ready to grow their businesses. Sarah and Annette met at a Columbus, Ohio City Council Meeting fighting for their right to host homes on a short-term rental basis. The two shared a belief that the short-term rental industry needs hosts to be more hospitable. Every resource they’d come across in growing their own businesses was purely profit-driven, and “heads in beds” just wasn’t their style. Connect with Sarah and Annette https://www.instagram.com/thanksforvisiting_ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

    55 min
  8. Ep 213 - Breaking Ground: The Challenges and Rewards of Real Estate Development with Isaac Oswalt

    OCT 28

    Ep 213 - Breaking Ground: The Challenges and Rewards of Real Estate Development with Isaac Oswalt

    Mike and E sit down with Isaac Oswalt, a key member of the seven-figure boardroom, to uncover the nuances of real estate development. They explore Isaac's Spillway Lodges project, a 36-key resort in Bel Air, Michigan, and differentiate between real estate developers and builders. Isaac provides practical guidance on starting in real estate development, highlights the importance of clear vision, financial planning, and strategic relationship-building, and underscores the significance of community engagement. The discussion covers the financial dynamics of development, early-stage steps like due diligence and feasibility studies, and strategies for influencer marketing and SEO to boost business growth. Listeners will gain invaluable insights into creating impactful community projects and building long-term wealth in real estate development. 00:00 Introduction 00:29 Meet Isaac Oswalt 01:31 Isaac's Real Estate Journey 02:14 The Spillway Lodges Project 08:24 Development vs. Building 11:34 The Role of a Developer 13:51 Key Relationships in Development 18:36 Navigating Local Government for Development 20:03 Is Money a Barrier to Entry in Development? 21:03 Steps to Secure and Develop Land 22:23 The Importance of Patience and Capital in Development 26:03 Balancing Active and Passive Income 29:08 Introducing Spillway Lodges 32:35 Marketing Strategies for Hospitality Projects 35:41 Final Thoughts and Success Secrets Isaac Oswalt's Bio Isaac Oswalt is a real estate developer of boutique resorts and workforce housing. He created a 36-unit boutique resort in Bellaire, Michigan, called Spillway Lodges. He owns a development, construction, and management firm—1983 Company. Based in West Michigan, they execute their business throughout the state and empower other current and future developers to create long-term assets within their own communities. Connect with Isaac www.instagram.com/isaacoswalt isaac@1983company.com Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

    38 min
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4.5
out of 5
11 Ratings

About

The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com

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