Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory‪)‬ Apptivate: App Marketing Explained

Gokce Oguz is the co-founder of Playable Factory, a Turkey-based company creating playable ads for gaming studios and brands with apps. Patrick interviews Gokce to learn all about playable ads for gaming studios and brands with apps. Find out what types of games or brands playables work best for, which types perform the best, when to iterate on your ads, and what the future of AI holds for creatives in mobile marketing.