Spotlight on Mitchell Kraus of Capital Intelligence Associates

Hello, this is Jane Gardner of Finding your Purpose, and today we're on a mission to create awareness that being self-aware of your personality and your purpose in life, can you make you more intentional in your actions and bring you more success in your business, your relationships and your life. So let's go. Welcome, everybody, to finding your purpose, and today it's Spotlight, where we talk to purpose driven entrepreneurs. And on today's show, we're talking to Mitchell Kraus of Capital Intelligence Associates, and he's going to be talking about leveraging your wealth and to create the world you want, which sounds like a wonderful thing. Welcome, Mitchell. Please introduce yourself.

And I'm Mitchell Kraus of Capital Intelligence Associates. I'm a wealth manager here in Santa Monica, and I've been doing this for twenty seven years now and really love working with people who believe their wealth isn't just their financial wealth, that they're trying to leverage that to create a better world and a better family and everything that they're interested in besides growing rich.

Well well, Mitchell, what I like to do is to ask you how you got to where you are, how you found the purpose that is driving your business and creating your success. So could you tell us a little history about your company? That would be great. Thanks,

Mitchell. Of course, I graduated in college and found myself in a job life insurance industry, and I learned very quickly that I was good at selling life insurance, but my job was to sell it to a lot of people who didn't need it. And as a fourth generation in the financial services business, my father and I had a conversation and I went to work at a financial planning firm which really found some great passion for because I was selling life insurance to those who needed it or really I was helping individuals create financial plans and reach those financial plans. And it was very fulfilling. But what I learned is in financial planning, the end all be all is sort of helping people retire towards that retirement. And I learned that a lot of people had other goals and needs besides just building wealth so they could retire some day. That I had clients and friends who not only wanted to take care of their nest egg in their portfolio, but they want to help their family, they want to raise their kids in a socially conscious way, they wanted to help their parents more broadly. They wanted to help various organizations, whether it's their church or their local non-profit. And their wealth wasn't, in the financial sense, designed to really leverage for those causes. And then I have other clients who really cared about the world, whether it's political reasons or environmental reasons. And I've learned that through the years that people can leverage the wealth they have their financial wealth to help create maybe it's social wealth, maybe it's community wealth, cultural wealth and leverage it. Sometimes I've helped friends with build their physical, their health through through their finances and realizing where they could leverage that or even build more time. And it's really people are so concentrated on their financial wealth and trying to build the biggest portfolio possible, that looking at those issues and using their financial wealth as leverage might not build as much of a financial wealth, but will create a much more meaningful position for them.

So could you tell us a little bit more about socially responsible investing and health investing? I have not heard of health investing for your health, but of course, you know, we live in different countries. So maybe that's one of the reasons. But certainly the social and socially responsible investing, I know that I have legacies in my will, but is there other opportunities where you work?

Yes, socially responsible, responsible investing, also known as ESG investing, so environmental, social governance investing is something that's